A data profile of the people who buy, follow and care about Humour in Portugal — modelled from more than twelve digital signal sources. Humour has an estimated audience of 4,562,786 people in Portugal.
The average Humour fan in Portugal is 45.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gambling, Rio Ave F.C., Europcar, with strongest over-indexing on Gambling (1.51× the country average).
Demographically, the Humour audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Humour fan in Portugal is balanced, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Gambling.
The key figures that characterise the Humour profile in Portugal.
52.2% are female, 47.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 45.8 |
| Estimated audience size | 4,562,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Humour audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Where the Humour audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.15× | |
| 02 | Setúbal District | ~600K | 1.12× | |
| 03 | Bragança District | ~60K | 1.10× | |
| 04 | Portalegre District | ~60K | 1.10× | |
| 05 | Beja District | ~80K | 1.07× | |
| 06 | Guarda District | ~60K | 1.07× | |
| 07 | Coimbra District | ~200K | 1.04× | |
| 08 | Évora District | ~80K | 1.03× | |
| 09 | Aveiro District | ~300K | 1.02× | |
| 10 | Vila Real District | ~80K | 1.01× | |
| 11 | Castelo Branco District | ~90K | 1.00× | |
| 12 | Porto District | ~1M | 0.99× | |
| 13 | Braga District | ~400K | 0.99× | |
| 14 | Santarém District | ~200K | 0.99× | |
| 15 | Leiria District | ~200K | 0.97× | |
| 16 | Viseu District | ~200K | 0.97× | |
| 17 | Madeira | ~100K | 0.97× | |
| 18 | Azores | ~100K | 0.97× | |
| 19 | Viana do Castelo District | ~100K | 0.96× | |
| 20 | Faro District | ~300K | 0.94× |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 1.60× | ||
| 02 | Rio Ave F.C. | Sports | 1.57× | ||
| 03 | Sociedade Esportiva Palmeiras | Sports | 1.57× | ||
| 04 | Comedy club | Movies & TV | 1.57× | ||
| 05 | Moreirense F.C. | Sports | 1.57× | ||
| 06 | Tom Hardy | Movies & TV | 1.57× | ||
| 07 | Italo disco | Music & Radio | 1.57× | ||
| 08 | Better Call Saul | Movies & TV | 1.57× | ||
| 09 | Adele | Music & Radio | 1.57× | ||
| 10 | Charli XCX | Music & Radio | 1.57× | ||
| 11 | Dallas Cowboys | Sports | 1.57× | ||
| 12 | Deportivo Alavés | Sports | 1.57× | ||
| 13 | Will Ferrell | Movies & TV | 1.57× | ||
| 14 | Dave Chappelle | Movies & TV | 1.57× | ||
| 15 | Gambling | Games | 1.51× | ||
| 16 | Europcar | Cars & Mobility | 1.51× | ||
| 17 | FIFA Club World Cup | Sports | 1.51× | ||
| 18 | UCI World Tour | Sports | 1.51× | ||
| 19 | Eurovision Song Contest | Music & Radio | 1.51× | ||
| 20 | TF1 | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Pet Ownership | JOY | 1.25× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| DIY Mentality | THRILL | 0.92× |
Humour has an estimated audience of 4,562,786 people in Portugal, concentrated in Lisbon District and Porto District.
52.2% of Humour fans are female, 47.8% are male, with an average age of 45.8 years.
Humour fans show strongest brand affinity for Gambling (1.51×), Rio Ave F.C. (1.57×), and Europcar (1.51×) over the country average.
Humour fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Humour itself, the audience over-indexes on Rio Ave F.C. (1.57×), Europcar (1.51×), Sociedade Esportiva Palmeiras (1.57×), and FIFA Club World Cup (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.