A data profile of the people who buy, follow and care about Novella in Portugal — modelled from more than twelve digital signal sources. Novella has an estimated audience of 2,106,179 people in Portugal.
The average Novella fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Emotional intelligence, Local news, Social movement, with strongest over-indexing on Emotional intelligence (1.72× the country average).
Demographically, the Novella audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Novella fan in Portugal is more female, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Emotional intelligence.
The key figures that characterise the Novella profile in Portugal.
70.1% are female, 29.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 44.4 |
| Estimated audience size | 2,106,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Novella audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 44.3% |
| United States | 11.7% |
| Italy | 6.8% |
Where the Novella audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.15× | |
| 02 | Portalegre District | ~30K | 1.14× | |
| 03 | Vila Real District | ~40K | 1.07× | |
| 04 | Évora District | ~40K | 1.07× | |
| 05 | Castelo Branco District | ~40K | 1.05× | |
| 06 | Azores | ~60K | 1.02× | |
| 07 | Viana do Castelo District | ~50K | 1.02× | |
| 08 | Viseu District | ~70K | 1.00× | |
| 09 | Madeira | ~60K | 0.99× | |
| 10 | Coimbra District | ~100K | 0.97× | |
| 11 | Leiria District | ~100K | 0.96× | |
| 12 | Aveiro District | ~100K | 0.94× | |
| 13 | Setúbal District | ~200K | 0.93× | |
| 14 | Braga District | ~200K | 0.93× | |
| 15 | Faro District | ~100K | 0.93× | |
| 16 | Porto District | ~400K | 0.90× | |
| 17 | Santarém District | ~90K | 0.90× | |
| 18 | Lisbon District | ~500K | 0.79× |
The strongest cross-interests of the Novella audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.49× | ||
| 02 | Lip gloss | Beauty & Wellness | 2.49× | ||
| 03 | Sun tanning | Beauty & Wellness | 2.49× | ||
| 04 | Face powder | Beauty & Wellness | 2.49× | ||
| 05 | Snapchat | Internet & Social Media | 2.42× | ||
| 06 | Eye liner | Beauty & Wellness | 2.36× | ||
| 07 | Eye shadow | Beauty & Wellness | 2.32× | ||
| 08 | Hair iron | Beauty & Wellness | 2.30× | ||
| 09 | Online chat | Technology & Electronics | 2.13× | ||
| 10 | Tooth brushing | Health | 2.12× | ||
| 11 | Nail salon | Beauty & Wellness | 2.02× | ||
| 12 | Hair conditioner | Beauty & Wellness | 1.96× | ||
| 13 | Social movement | Politics & Society | 1.90× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.75× | ||
| 15 | mulheres | Movies & TV | 1.74× | ||
| 16 | Emotional intelligence | Health | 1.72× | ||
| 17 | Manicure | Beauty & Wellness | 1.67× | ||
| 18 | Knitting | Home & Garden | 1.61× | ||
| 19 | Hair removal | Beauty & Wellness | 1.57× | ||
| 20 | Selfie | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Mindfulness | BALANCE | 1.27× | |
| Sports Activity | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Pet Ownership | JOY | 0.90× | |
| Tradition | CONSERVATISM | 0.92× |
Novella has an estimated audience of 2,106,179 people in Portugal, concentrated in Lisbon District and Porto District.
70.1% of Novella fans are female, 29.9% are male, with an average age of 44.4 years.
Novella fans show strongest brand affinity for Emotional intelligence (1.72×), Local news (2.49×), and Social movement (1.9×) over the country average.
Novella fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Novella itself, the audience over-indexes on Local news (2.49×), Social movement (1.9×), Hair conditioner (1.96×), and Snapchat (2.42×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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