Rascasse Audience Intelligence

Novella Audience in Germany

A data profile of the people who buy, follow and care about Novella in Germany — modelled from more than twelve digital signal sources. Novella has an estimated audience of 562,227 people in Germany.

#33among Literary genre in Germany#4386among Topic in Germany#185in Literature

The average Novella fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gusttavo Lima, Gated community, Arezzo, with strongest over-indexing on Gusttavo Lima (110.04× the country average).

Demographically, the Novella audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Novella fan in Germany is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Gusttavo Lima.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novella profile in Germany.

Audience size
562K
in Germany
Gender
60.7%♀
39.3% male
Age
35.9
average years
Country rank
#10678
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novella fans

60.7% are female, 39.3% are male, average age 35.9.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Novella audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age35.9
Estimated audience size562,227
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Novella audience in Germany
Age bracketShare%
16-1934%
20-2916%
30-3916%
40-4916%
50+18%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Novella audience comes from Germany.

Worldwide audience distribution share by country for Novella
CountryShare
Brazil44.3%
United States11.7%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novella audience in Germany is strongest.

Fig. 05

Top regions by affinity

Novella fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.20×
02Thüringen~20K1.16×
03Sachsen-Anhalt~20K1.14×
04Sachsen~30K1.12×
05Niedersachsen~60K1.07×
06Rheinland-Pfalz~30K1.00×
07Saarland~7K0.99×
08Hessen~40K0.96×
09Hamburg~10K0.96×
10Bremen~5K0.96×
11Schleswig-Holstein~20K0.94×
12Brandenburg~20K0.93×
13Nordrhein-Westfalen~100K0.92×
14Bayern~80K0.92×
15Baden-Württemberg~70K0.91×
16Berlin~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Novella, Germany
0.88×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novella audience
#·InterestCategoryAffinity×
01Gusttavo LimaMusic & Radio110.04×
02Rede GloboMovies & TV33.74×
03VivaraPets & Animals24.45×
04ArezzoTravel & Leisure22.52×
05OrangeTechnology & Electronics22.44×
06Gated communityHome & Garden20.00×
07EVA AirTravel & Leisure20.00×
08Nok AirTravel & Leisure20.00×
09Volkswagen ID.3Cars & Mobility13.17×
10Melanie CMusic & Radio12.56×
11Improvisational theatreArts & Culture11.49×
12Private universityBusiness & Career10.90×
13DairyFood & Beverages6.66×
14The Timberland CompanyFashion & Accessoires6.29×
15Supernatural (U.S. TV series)Movies & TV5.45×
16RedditInternet & Social Media4.59×
17HugendubelShopping3.03×
18SupermanMovies & TV2.50×
19House musicMusic & Radio2.27×
20TikTokInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novella audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.81×
Risk AppetiteTHRILL1.72×
Social Media UsageJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novella audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.64×
Price SensitivityPREMIUM0.66×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novella have in Germany?

Novella has an estimated audience of 562,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Novella fans?

60.7% of Novella fans are female, 39.3% are male, with an average age of 35.9 years.

03

Which brands do Novella fans like most?

Novella fans show strongest brand affinity for Gusttavo Lima (110.04×), Gated community (20×), and Arezzo (22.52×) over the country average.

04

Where do Novella fans live in Germany?

Novella fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Novella fans also like?

Beyond Novella itself, the audience over-indexes on Gated community (20×), Arezzo (22.52×), Orange (22.44×), and Reddit (4.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Novella audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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