Novella Audience in Germany
Novella has an estimated audience of 562,227 people in Germany. 60.7% are female, 39.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gated community, Gusttavo Lima, Arezzo, Vivara, Orange.
The average Novella fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gated community, Gusttavo Lima, Arezzo, with strongest over-indexing on Gated community (20× the country average). Demographically, the Novella audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Novella fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 35.9 |
| Estimated audience size | 562,227 |
Audience persona
The typical Novella fan in Germany is more female, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gated community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,300 | 0.91× |
| Bayern | 81,446 | 0.9× |
| Baden-Württemberg | 72,403 | 0.94× |
| Niedersachsen | 62,405 | 1.14× |
| Hessen | 40,717 | 0.95× |
| Sachsen | 31,119 | 1.13× |
| Rheinland-Pfalz | 28,651 | 1.02× |
| Berlin | 21,681 | 0.86× |
| Schleswig-Holstein | 18,991 | 0.94× |
| Thüringen | 16,807 | 1.17× |
| Sachsen-Anhalt | 16,614 | 1.14× |
| Brandenburg | 15,283 | 0.88× |
| Mecklenburg-Vorpommern | 13,553 | 1.26× |
| Hamburg | 12,586 | 0.99× |
| Saarland | 6,500 | 0.94× |
| Bremen | 3,920 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gated community | 20× | Home & Garden |
| Gusttavo Lima | 101.33× | Music & Radio |
| Arezzo | 26.09× | Travel & Leisure |
| Vivara | 34.93× | Pets & Animals |
| Orange | 16.03× | Technology & Electronics |
| 3.69× | Internet & Social Media | |
| TikTok | 2.19× | Internet & Social Media |
| Rede Globo | 32.32× | Movies & TV |
| Livemusic | 3.51× | Music & Radio |
| Lieferando.de | 2.33× | Food & Beverages |
| Harry Potter | 1.61× | Movies & TV |
| Batman | 2.39× | Movies & TV |
| Private university | 8.46× | Business & Career |
| Tooth brushing | 6.76× | Health |
| EVA Air | 20× | Travel & Leisure |
| Do it yourself (DIY) | 1.75× | Home & Garden |
| Non-fiction books | 3.89× | Literature |
| Bookselling | 3.09× | Literature |
| Nok Air | 20× | Travel & Leisure |
| Improvisational theatre | 9.75× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.62 |
| Sports Activity | POWER | 1.54 |
| Travelling | THRILL | 1.53 |
| Convenience Orientation | PREMIUM | 1.51 |
| Social Media Usage | JOY | 1.45 |
| Risk Appetite | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 44.4% |
| United States | 11.7% |
| Italy | 6.8% |
See Novella audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Novella have in Germany?
Novella has an estimated audience of 562,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Novella fans?
60.7% of Novella fans are female, 39.3% are male, with an average age of 35.9 years.
Which brands do Novella fans like most?
Novella fans show strongest brand affinity for Gated community (20×), Gusttavo Lima (101.33×), and Arezzo (26.09×) over the country average.
Where do Novella fans live in Germany?
Novella fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,300), Bayern (reach 81,446), and Baden-Württemberg (reach 72,403). These three regions account for the largest share of the active audience.
What other brands do Novella fans also like?
Beyond Novella itself, the audience over-indexes on Gusttavo Lima (101.33×), Arezzo (26.09×), Vivara (34.93×), and Orange (16.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.