Arezzo Audience in Germany
A data profile of the people who buy, follow and care about Arezzo in Germany — modelled from more than twelve digital signal sources. Arezzo has an estimated audience of 627,695 people in Germany.
The average Arezzo fan in Germany is 39.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include AliExpress, Brazil, Reseller, with strongest over-indexing on AliExpress (12.28× the country average).
Demographically, the Arezzo audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Arezzo fan in Germany is more female, around 39.1 years old, with strong Travelling tendencies and a notable affinity for AliExpress.
At a glance
The key figures that characterise the Arezzo profile in Germany.
Search interest · 12-month trend
Demographics of Arezzo fans
64.4% are female, 35.6% are male, average age 39.1.
Gender split
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 39.1 |
| Estimated audience size | 627,695 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Arezzo audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 55.3% |
| Italy | 10.2% |
| United States | 5.5% |
Geography
Where the Arezzo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.90× | |
| 02 | Baden-Württemberg | ~100K | 1.43× | |
| 03 | Berlin | ~40K | 1.38× | |
| 04 | Hessen | ~60K | 1.26× | |
| 05 | Hamburg | ~20K | 1.16× | |
| 06 | Rheinland-Pfalz | ~40K | 1.12× | |
| 07 | Sachsen | ~30K | 0.96× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 09 | Saarland | ~7K | 0.87× | |
| 10 | Bremen | ~5K | 0.85× | |
| 11 | Niedersachsen | ~50K | 0.84× | |
| 12 | Thüringen | ~10K | 0.82× | |
| 13 | Brandenburg | ~20K | 0.80× | |
| 14 | Schleswig-Holstein | ~20K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.69× | |
| 16 | Sachsen-Anhalt | ~10K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Arezzo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Música popular brasileira | Music & Radio | 25.21× | ||
| 02 | Novella | Literature | 22.52× | ||
| 03 | Condominio | Home & Garden | 18.29× | ||
| 04 | Reseller | Shopping | 16.25× | ||
| 05 | Brazil | Travel & Leisure | 16.22× | ||
| 06 | Música sertaneja | Music & Radio | 15.35× | ||
| 07 | AliExpress | Shopping | 12.28× | ||
| 08 | Gated community | Home & Garden | 12.06× | ||
| 09 | Inn | Travel & Leisure | 11.26× | ||
| 10 | Affiliate marketing | Business & Career | 9.37× | ||
| 11 | Moda Feminina | Fashion & Accessoires | 8.55× | ||
| 12 | Dairy | Food & Beverages | 7.92× | ||
| 13 | H&M | Shopping | 3.99× | ||
| 14 | ImmoScout24 | Home & Garden | 3.78× | ||
| 15 | Mobile app | Technology & Electronics | 3.71× | ||
| 16 | IKEA | Home & Garden | 3.58× | ||
| 17 | Live events | Music & Radio | 2.92× | ||
| 18 | Entertainment | Movies & TV | 2.74× | ||
| 19 | Food | Food & Beverages | 2.47× | ||
| 20 | Food and drink | Food & Beverages | 2.42× |
Personality of the Arezzo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.74× | |
| Healthy Lifestyle | BALANCE | 2.70× | |
| Tradition | CONSERVATISM | 2.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Extroversion | THRILL | 0.88× | |
| Family Orientation | CONSERVATISM | 0.88× |
Frequently asked questions
How many fans does Arezzo have in Germany?
Arezzo has an estimated audience of 627,695 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Arezzo fans?
64.4% of Arezzo fans are female, 35.6% are male, with an average age of 39.1 years.
Which brands do Arezzo fans like most?
Arezzo fans show strongest brand affinity for AliExpress (12.28×), Brazil (16.22×), and Reseller (16.25×) over the country average.
Where do Arezzo fans live in Germany?
Arezzo fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Arezzo fans also like?
Beyond Arezzo itself, the audience over-indexes on Brazil (16.22×), Reseller (16.25×), Gated community (12.06×), and Condominio (18.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Arezzo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arezzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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