Arezzo Audience in Germany
Arezzo has an estimated audience of 627,695 people in Germany. 64.4% are female, 35.6% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: AliExpress, Brazil, Reseller, Gated community, Condominio.
The average Arezzo fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include AliExpress, Brazil, Reseller, with strongest over-indexing on AliExpress (12.28× the country average). Demographically, the Arezzo audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Arezzo fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 39.1 |
| Estimated audience size | 627,695 |
Audience persona
The typical Arezzo fan in Germany is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for AliExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 193,448 | 1.92× |
| Nordrhein-Westfalen | 137,759 | 1× |
| Baden-Württemberg | 122,403 | 1.43× |
| Hessen | 62,603 | 1.31× |
| Niedersachsen | 51,232 | 0.84× |
| Berlin | 41,941 | 1.49× |
| Rheinland-Pfalz | 37,543 | 1.19× |
| Sachsen | 29,519 | 0.96× |
| Schleswig-Holstein | 17,023 | 0.76× |
| Hamburg | 16,922 | 1.19× |
| Brandenburg | 14,566 | 0.75× |
| Thüringen | 11,075 | 0.69× |
| Sachsen-Anhalt | 8,398 | 0.52× |
| Mecklenburg-Vorpommern | 6,695 | 0.56× |
| Saarland | 5,453 | 0.71× |
| Bremen | 3,666 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AliExpress | 12.28× | Shopping |
| Brazil | 16.22× | Travel & Leisure |
| Reseller | 16.25× | Shopping |
| Gated community | 12.06× | Home & Garden |
| Condominio | 18.29× | Home & Garden |
| Música popular brasileira | 25.21× | Music & Radio |
| Gala | 4.4× | News |
| Entertainment | 2.74× | Movies & TV |
| Novella | 22.52× | Literature |
| H&M | 3.99× | Shopping |
| Inn | 11.26× | Travel & Leisure |
| Mobile app | 3.71× | Technology & Electronics |
| IKEA | 3.58× | Home & Garden |
| Música sertaneja | 15.35× | Music & Radio |
| Live events | 2.92× | Music & Radio |
| Food and drink | 2.42× | Food & Beverages |
| Moda Feminina | 8.55× | Fashion & Accessoires |
| Food | 2.47× | Food & Beverages |
| ImmoScout24 | 3.78× | Home & Garden |
| Dairy | 7.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.79 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Price Sensitivity | PREMIUM | 1.62 |
| Travelling | THRILL | 1.56 |
| Sports Activity | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 55.3% |
| Italy | 10.2% |
| United States | 5.5% |
See Arezzo audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Arezzo have in Germany?
Arezzo has an estimated audience of 627,695 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Arezzo fans?
64.4% of Arezzo fans are female, 35.6% are male, with an average age of 39.1 years.
Which brands do Arezzo fans like most?
Arezzo fans show strongest brand affinity for AliExpress (12.28×), Brazil (16.22×), and Reseller (16.25×) over the country average.
Where do Arezzo fans live in Germany?
Arezzo fans in Germany are most concentrated in Bayern (reach 193,448), Nordrhein-Westfalen (reach 137,759), and Baden-Württemberg (reach 122,403). These three regions account for the largest share of the active audience.
What other brands do Arezzo fans also like?
Beyond Arezzo itself, the audience over-indexes on Brazil (16.22×), Reseller (16.25×), Gated community (12.06×), and Condominio (18.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arezzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.