Brazil Audience in Germany
Brazil has an estimated audience of 1,883,058 people in Germany. 52.7% are female, 47.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Motion Picture Association of America, Curcuma, Snow White (Fables), Corona (band).
The average Brazil fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Motion Picture Association of America, Curcuma, with strongest over-indexing on Handmade Gifts (2.61× the country average). Demographically, the Brazil audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Brazil fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 37.7 |
| Estimated audience size | 1,883,058 |
Audience persona
The typical Brazil fan in Germany is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 463,563 | 1.13× |
| Bayern | 334,611 | 1.11× |
| Baden-Württemberg | 287,518 | 1.12× |
| Niedersachsen | 184,564 | 1.01× |
| Hessen | 166,863 | 1.16× |
| Berlin | 93,308 | 1.11× |
| Sachsen | 92,193 | 1× |
| Rheinland-Pfalz | 91,976 | 0.97× |
| Schleswig-Holstein | 67,248 | 0.99× |
| Brandenburg | 52,377 | 0.9× |
| Hamburg | 46,370 | 1.09× |
| Sachsen-Anhalt | 41,286 | 0.85× |
| Thüringen | 40,917 | 0.85× |
| Mecklenburg-Vorpommern | 29,805 | 0.83× |
| Saarland | 19,528 | 0.84× |
| Bremen | 17,991 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 2.61× | Kids & Family |
| Motion Picture Association of America | 9.19× | Movies & TV |
| Curcuma | 5.52× | Food & Beverages |
| Snow White (Fables) | 2.19× | Literature |
| Corona (band) | 2.35× | Music & Radio |
| Nationality | 2.64× | Politics & Society |
| Buying a House | 5.1× | Home & Garden |
| Gudrun Sjödén | 2.57× | Fashion & Accessoires |
| Buying and Selling Real Estate | 5.8× | Home & Garden |
| Israel | 1.55× | Travel & Leisure |
| Grinch | 1.96× | Movies & TV |
| Home Delivery | 2.1× | Food & Beverages |
| Este, Veneto | 1.82× | Travel & Leisure |
| Humulus lupulus | 11.13× | Food & Beverages |
| Building insulation | 2.77× | Home & Garden |
| Medieval fantasy | 6.57× | Literature |
| Pantsuit | 3.88× | Fashion & Accessoires |
| Jaripeo | 14.36× | Sports |
| Buddy – The Buddy Holly Story | 2.73× | Music & Radio |
| Scratching post | 3.22× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.39 |
| Sports Activity | POWER | 1.35 |
| Extroversion | THRILL | 1.25 |
| Indulgence | JOY | 1.2 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
See Brazil audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Brazil have in Germany?
Brazil has an estimated audience of 1,883,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brazil fans?
52.7% of Brazil fans are female, 47.3% are male, with an average age of 37.7 years.
Which brands do Brazil fans like most?
Brazil fans show strongest brand affinity for Handmade Gifts (2.61×), Motion Picture Association of America (9.19×), and Curcuma (5.52×) over the country average.
Where do Brazil fans live in Germany?
Brazil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 463,563), Bayern (reach 334,611), and Baden-Württemberg (reach 287,518). These three regions account for the largest share of the active audience.
What other brands do Brazil fans also like?
Beyond Brazil itself, the audience over-indexes on Motion Picture Association of America (9.19×), Curcuma (5.52×), Snow White (Fables) (2.19×), and Corona (band) (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.