Brazil Audience in Germany
Brazil has an estimated audience of 1,883,058 people in Germany. 52.7% are female, 47.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edin Džeko, Gated community, Arezzo, Satire, Ricky Martin.
The average Brazil fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edin Džeko, Gated community, Arezzo, with strongest over-indexing on Edin Džeko (19.01× the country average). Demographically, the Brazil audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Brazil fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 37.7 |
| Estimated audience size | 1,883,058 |
Audience persona
The typical Brazil fan in Germany is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Edin Džeko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 463,563 | 1.13× |
| Bayern | 334,611 | 1.11× |
| Baden-Württemberg | 287,518 | 1.12× |
| Niedersachsen | 184,564 | 1.01× |
| Hessen | 166,863 | 1.16× |
| Berlin | 93,308 | 1.11× |
| Sachsen | 92,193 | 1× |
| Rheinland-Pfalz | 91,976 | 0.97× |
| Schleswig-Holstein | 67,248 | 0.99× |
| Brandenburg | 52,377 | 0.9× |
| Hamburg | 46,370 | 1.09× |
| Sachsen-Anhalt | 41,286 | 0.85× |
| Thüringen | 40,917 | 0.85× |
| Mecklenburg-Vorpommern | 29,805 | 0.83× |
| Saarland | 19,528 | 0.84× |
| Bremen | 17,991 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edin Džeko | 19.01× | Sports |
| Gated community | 8.89× | Home & Garden |
| Arezzo | 16.36× | Travel & Leisure |
| Satire | 4.39× | Literature |
| Ricky Martin | 11.26× | Music & Radio |
| Livemusic | 2.73× | Music & Radio |
| Greece | 3.6× | Travel & Leisure |
| Country rap | 4.71× | Music & Radio |
| Canada | 2.47× | Travel & Leisure |
| Emotional intelligence | 4.49× | Health |
| Alphaville (band) | 7.83× | Music & Radio |
| Ajda Pekkan | 14.36× | Movies & TV |
| Lebanon | 4.91× | Travel & Leisure |
| Kelly Osbourne | 4.77× | Music & Radio |
| Frida Kahlo | 4.32× | Arts & Culture |
| Spanish language | 4.06× | Politics & Society |
| Crochet | 2.7× | Home & Garden |
| German television comedy | 3.77× | Movies & TV |
| Batman | 1.65× | Movies & TV |
| Sibel Can | 14.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.39 |
| Sports Activity | POWER | 1.35 |
| Extroversion | THRILL | 1.25 |
| Indulgence | JOY | 1.2 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
See Brazil audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Brazil have in Germany?
Brazil has an estimated audience of 1,883,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brazil fans?
52.7% of Brazil fans are female, 47.3% are male, with an average age of 37.7 years.
Which brands do Brazil fans like most?
Brazil fans show strongest brand affinity for Edin Džeko (19.01×), Gated community (8.89×), and Arezzo (16.36×) over the country average.
Where do Brazil fans live in Germany?
Brazil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 463,563), Bayern (reach 334,611), and Baden-Württemberg (reach 287,518). These three regions account for the largest share of the active audience.
What other brands do Brazil fans also like?
Beyond Brazil itself, the audience over-indexes on Gated community (8.89×), Arezzo (16.36×), Satire (4.39×), and Ricky Martin (11.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.