Brazil Audience in United States

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Brazil has an estimated audience of 13,419,388 people in United States. 48.8% are female, 51.2% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, FIFA World Cup.

The average Brazil fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Brazil audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Brazil fans

Demographic split for Brazil audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.8
Estimated audience size13,419,388

Audience persona

The typical Brazil fan in United States is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Brazil in United States
RegionReachAffinity
California2,006,3461.36×
Texas1,523,9121.32×
Florida1,359,7541.5×
New York1,003,3371.34×
Illinois515,8151.15×
Georgia514,7631.25×
New Jersey471,2491.38×
Pennsylvania457,5241.01×
North Carolina433,4061.07×
Virginia410,2611.26×
Massachusetts408,5291.55×
Ohio366,9370.89×
Maryland328,9821.43×
Michigan321,6600.92×
Arizona306,0391.12×
Washington304,4671.13×
Indiana280,5441.14×
Tennessee236,2800.88×
Colorado203,3240.96×
South Carolina191,6570.95×
Missouri188,2200.87×
Minnesota185,7970.97×
Wisconsin185,5280.92×
Alabama169,7760.91×
Connecticut168,8071.25×
Oregon154,6271.01×
Louisiana154,2940.89×
Nevada144,4861.11×
Kentucky138,7900.82×
Utah136,3191.13×
Oklahoma130,4040.88×
Kansas96,7800.92×
Iowa96,3440.87×
Arkansas95,1660.86×
Mississippi91,5220.83×
New Mexico57,5480.86×
Washington, District of Columbia56,3971.4×
Nebraska56,3900.84×
Idaho53,5080.8×
Hawaii52,8140.92×
New Hampshire45,1810.85×
Rhode Island41,0030.96×
West Virginia39,7760.64×
Maine38,7520.81×
Delaware35,1420.95×
Montana24,0070.64×
Alaska21,8090.76×
South Dakota21,5680.7×
North Dakota21,3390.77×
Vermont17,2110.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazil audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
FIFA World Cup4.61×Sports
Income tax13.19×Business & Career
Kia Sportage21.43×Cars & Mobility
La Liga7.67×Sports
Charles, Prince of Wales18.87×Politics & Society
Houston Astros5.06×Sports
Premier League4.62×Sports
Neymar9.11×Sports
Cristiano Ronaldo5.73×Sports
Honda HR-V14.29×Cars & Mobility
Scooby-Doo2.69×Movies & TV
Liga MX4.24×Sports
Pre-school playgroup15.97×Kids & Family
Da Nang12.92×Travel & Leisure
Las Vegas2.23×Travel & Leisure
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazil audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
Risk AppetiteTHRILL1.36
MindfulnessBALANCE1.31
ExtroversionTHRILL1.27
Sports ActivityPOWER1.26
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Brazil
CountryShare
Brazil27.9%
United States11.2%
Mexico5.8%

See Brazil audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Brazil have in United States?

Brazil has an estimated audience of 13,419,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Brazil fans?

48.8% of Brazil fans are female, 51.2% are male, with an average age of 36.8 years.

Which brands do Brazil fans like most?

Brazil fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Brazil fans live in United States?

Brazil fans in United States are most concentrated in California (reach 2,006,346), Texas (reach 1,523,912), and Florida (reach 1,359,754). These three regions account for the largest share of the active audience.

What other brands do Brazil fans also like?

Beyond Brazil itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and FIFA World Cup (4.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.