Rascasse Audience Intelligence

Brazil Audience in United States

A data profile of the people who buy, follow and care about Brazil in United States — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 13,419,388 people in United States.

#27among Country in United States#151among POI in United States#237in Travel & Leisure

The average Brazil fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Spanish language, La Liga, with strongest over-indexing on FIFA World Cup (3.4× the country average).

Demographically, the Brazil audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazil fan in United States is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazil profile in United States.

Audience size
13.4M
in United States
Gender
48.8%♀
51.2% male
Age
36.8
average years
Country rank
#2644
POI in United States
Fig. 01

Search interest · 12-month trend

+172%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazil fans

48.8% are female, 51.2% are male, average age 36.8.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Brazil audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.8
Estimated audience size13,419,388
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Brazil audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Brazil audience comes from United States.

Worldwide audience distribution share by country for Brazil
CountryShare
Brazil27.9%
United States11.2%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazil audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazil fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K1.51×
02Florida~1.5M1.40×
03New Jersey~500K1.39×
04Maryland~300K1.37×
05Texas~1.5M1.36×
06California~2M1.32×
07Washington, District of Columbia~50K1.32×
08New York~1M1.29×
09Connecticut~200K1.26×
10Georgia~500K1.25×
11Indiana~300K1.23×
12Virginia~400K1.22×
13Utah~100K1.12×
14Illinois~500K1.10×
15Nevada~100K1.10×
16Arizona~300K1.09×
17Washington~300K1.08×
18North Carolina~400K1.05×
19Rhode Island~40K1.01×
20Pennsylvania~500K1.00×
21South Carolina~200K1.00×
22Kansas~100K1.00×
23Delaware~40K0.97×
24Oregon~100K0.96×
25Colorado~200K0.94×
26Minnesota~200K0.94×
27Louisiana~200K0.94×
28Oklahoma~100K0.91×
29Alabama~200K0.90×
30New Mexico~60K0.90×
31Hawaii~50K0.90×
32Michigan~300K0.89×
33Missouri~200K0.89×
34Wisconsin~200K0.89×
35Nebraska~60K0.88×
36New Hampshire~50K0.88×
37Iowa~100K0.87×
38Kentucky~100K0.86×
39Arkansas~90K0.86×
40Ohio~400K0.85×
41Tennessee~200K0.84×
42Idaho~60K0.84×
43Mississippi~90K0.83×
44Alaska~20K0.83×
45North Dakota~20K0.83×
46Maine~40K0.81×
47South Dakota~20K0.78×
48Vermont~20K0.76×
49Montana~30K0.68×
50West Virginia~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Brazil, United States
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazil audience
#·InterestCategoryAffinity×
01Copa LibertadoresSports10.89×
02Ligue 1Sports10.46×
03La LigaSports6.00×
04NeymarSports5.96×
05Web serverTechnology & Electronics4.56×
06Anne HathawayMovies & TV4.35×
07Spanish languagePolitics & Society3.79×
08Cristiano RonaldoSports3.67×
09FIFA World CupSports3.40×
10Liga MXSports3.10×
11Pedro PascalMovies & TV2.95×
12Solar energyHome & Garden2.28×
13House musicMusic & Radio2.27×
14Las VegasTravel & Leisure2.23×
15WhatsAppInternet & Social Media1.99×
16VolleyballSports1.94×
17High schoolBusiness & Career1.93×
18Sam's ClubShopping1.78×
19RadioTechnology & Electronics1.76×
20Musical instrumentMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
SpiritualityBALANCE1.45×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazil audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
IndividualismJOY0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazil have in United States?

Brazil has an estimated audience of 13,419,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brazil fans?

48.8% of Brazil fans are female, 51.2% are male, with an average age of 36.8 years.

03

Which brands do Brazil fans like most?

Brazil fans show strongest brand affinity for FIFA World Cup (3.4×), Spanish language (3.79×), and La Liga (6×) over the country average.

04

Where do Brazil fans live in United States?

Brazil fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Brazil fans also like?

Beyond Brazil itself, the audience over-indexes on Spanish language (3.79×), La Liga (6×), Ligue 1 (10.46×), and Anne Hathaway (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Brazil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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