A data profile of the people who buy, follow and care about Brazil in France — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 2,539,879 people in France.
Brazil has an estimated audience of 2,539,879 people in France. 57.4% are female, 42.6% are male, average age 40.5. Top brand affinities: EBay, Canada, Energy, CM Punk, AliExpress.
Top brand affinities include EBay, Canada, Energy, with strongest over-indexing on EBay (2.55× the country average).
Demographically, the Brazil audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Brazil fan in France is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for EBay.
The key figures that characterise the Brazil profile in France.
57.4% are female, 42.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.5 |
| Estimated audience size | 2,539,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Brazil audience comes from France.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
The strongest cross-interests of the Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CM Punk | Sports | 16.17× | ||
| 02 | Etihad Airways | Travel & Leisure | 6.47× | ||
| 03 | Moped | Cars & Mobility | 4.78× | ||
| 04 | Qatar Airways | Travel & Leisure | 4.23× | ||
| 05 | S.L. Benfica | Sports | 4.18× | ||
| 06 | Allianz | Business & Career | 3.31× | ||
| 07 | Permanent residency | Business & Career | 3.00× | ||
| 08 | EBay | Shopping | 2.55× | ||
| 09 | Microsoft | Technology & Electronics | 2.23× | ||
| 10 | Midi Libre | News | 2.22× | ||
| 11 | Energy | Home & Garden | 2.12× | ||
| 12 | Germany | Travel & Leisure | 2.10× | ||
| 13 | Michael Jackson | Music & Radio | 2.10× | ||
| 14 | Home Appliances | Home & Garden | 1.95× | ||
| 15 | Canada | Travel & Leisure | 1.91× | ||
| 16 | Kitchen | Home & Garden | 1.89× | ||
| 17 | Burger King | Food & Beverages | 1.79× | ||
| 18 | AliExpress | Shopping | 1.76× | ||
| 19 | Carrefour | Shopping | 1.67× | ||
| 20 | Innovation | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.74× | |
| Mindfulness | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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