Brazil Audience in Mexico
Brazil has an estimated audience of 6,918,162 people in Mexico. 51.5% are female, 48.5% are male, average age 30.7. Top brand affinities: Local news, Mario Vargas Llosa, Freeware, Mobile payment, Sarcasm.
Top brand affinities include Local news, Mario Vargas Llosa, Freeware, with strongest over-indexing on Local news (9.52× the country average). Demographically, the Brazil audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Brazil fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 30.7 |
| Estimated audience size | 6,918,162 |
Audience persona
The typical Brazil fan in Mexico is balanced, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Local news.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 9.52× | News |
| Mario Vargas Llosa | 10.44× | Literature |
| Freeware | 4.67× | Technology & Electronics |
| Mobile payment | 5.49× | Business & Career |
| Sarcasm | 3.3× | Politics & Society |
| Single malt whisky | 10.12× | Food & Beverages |
| Smart Fit | 3.51× | Sports |
| TikTok | 2.05× | Internet & Social Media |
| MSN | 2.87× | News |
| Puma | 2.57× | Fashion & Accessoires |
| Dentistry | 3.67× | Business & Career |
| Hotmart | 6.92× | Shopping |
| Machu Picchu | 5.29× | Travel & Leisure |
| Pedro Pascal | 2.76× | Movies & TV |
| Anti-aging cream | 3.46× | Beauty & Wellness |
| Catholic Church | 2.23× | Politics & Society |
| New Testament | 5.23× | Politics & Society |
| Breastfeeding | 3.89× | Kids & Family |
| Live television | 4.7× | Movies & TV |
| Game consoles | 2.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.75 |
| Risk Appetite | THRILL | 2.74 |
| Mindfulness | BALANCE | 2.7 |
| Luxury Orientation | PREMIUM | 2.37 |
| Career Orientation | POWER | 2.23 |
| Early Adopter Mentality | POWER | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
See Brazil audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.