A data profile of the people who buy, follow and care about Brazil in Mexico — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 6,918,162 people in Mexico.
Brazil has an estimated audience of 6,918,162 people in Mexico. 51.5% are female, 48.5% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (86.83× the country average).
Demographically, the Brazil audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Brazil fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Brazil profile in Mexico.
51.5% are female, 48.5% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 30.7 |
| Estimated audience size | 6,918,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Brazil audience comes from Mexico.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
The strongest cross-interests of the Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 138.60× | ||
| 02 | Love & Sex | Kids & Family | 135.86× | ||
| 03 | Valentine's Day | Kids & Family | 130.50× | ||
| 04 | Costa Rica | Travel & Leisure | 117.09× | ||
| 05 | Shopping and fashion | Shopping | 86.83× | ||
| 06 | Game consoles | Technology & Electronics | 57.16× | ||
| 07 | Catholic Church | Politics & Society | 35.27× | ||
| 08 | Sarcasm | Politics & Society | 34.37× | ||
| 09 | Dentistry | Business & Career | 27.86× | ||
| 10 | Broadcasting of sports events | Movies & TV | 26.59× | ||
| 11 | Machu Picchu | Travel & Leisure | 25.33× | ||
| 12 | Travel agency | Travel & Leisure | 25.14× | ||
| 13 | Mobile game | Games | 24.96× | ||
| 14 | Made in USA | Business & Career | 22.97× | ||
| 15 | Freeware | Technology & Electronics | 21.89× | ||
| 16 | Doctor of Medicine | Business & Career | 21.53× | ||
| 17 | Public administration | Business & Career | 20.08× | ||
| 18 | Breastfeeding | Kids & Family | 18.63× | ||
| 19 | El País | News | 13.02× | ||
| 20 | Banana | Food & Beverages | 9.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.83× | |
| Travelling | THRILL | 7.20× | |
| Career Orientation | POWER | 3.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Extroversion | THRILL | 0.84× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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