Brazil Audience in Mexico
Brazil has an estimated audience of 6,918,162 people in Mexico. 51.5% are female, 48.5% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (86.83× the country average). Demographically, the Brazil audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Brazil fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 30.7 |
| Estimated audience size | 6,918,162 |
Audience persona
The typical Brazil fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Brazil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 86.83× | Shopping |
| Costa Rica | 117.09× | Travel & Leisure |
| Love & Sex | 135.86× | Kids & Family |
| Game consoles | 57.16× | Technology & Electronics |
| Valentine's Day | 130.5× | Kids & Family |
| Exfoliation (cosmetology) | 138.6× | Beauty & Wellness |
| Catholic Church | 35.27× | Politics & Society |
| Sarcasm | 34.37× | Politics & Society |
| Mobile game | 24.96× | Games |
| Travel agency | 25.14× | Travel & Leisure |
| Dentistry | 27.86× | Business & Career |
| Freeware | 21.89× | Technology & Electronics |
| Broadcasting of sports events | 26.59× | Movies & TV |
| Machu Picchu | 25.33× | Travel & Leisure |
| Doctor of Medicine | 21.53× | Business & Career |
| Breastfeeding | 18.63× | Kids & Family |
| Made in USA | 22.97× | Business & Career |
| El País | 13.02× | News |
| Public administration | 20.08× | Business & Career |
| Banana | 9.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.83 |
| Travelling | THRILL | 7.2 |
| Career Orientation | POWER | 3.11 |
| Mindfulness | BALANCE | 3.02 |
| Risk Appetite | THRILL | 2.76 |
| Design Affinity | PREMIUM | 2.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
See Brazil audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.