Inn Audience in Germany
Inn has an estimated audience of 2,138,863 people in Germany. 53.8% are female, 46.2% are male, average age 43.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: IHF World Men's Handball Championship, Ottolenghi, Arezzo, Satire, German television comedy.
The average Inn fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include IHF World Men's Handball Championship, Ottolenghi, Arezzo, with strongest over-indexing on IHF World Men's Handball Championship (6.23× the country average). Demographically, the Inn audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Inn fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.1 |
| Estimated audience size | 2,138,863 |
Audience persona
The typical Inn fan in Germany is balanced, around 43.1 years old, with strong Tradition tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 928,574 | 2.7× |
| Baden-Württemberg | 400,386 | 1.37× |
| Nordrhein-Westfalen | 377,363 | 0.81× |
| Niedersachsen | 179,926 | 0.87× |
| Hessen | 165,692 | 1.02× |
| Sachsen | 150,610 | 1.44× |
| Rheinland-Pfalz | 103,555 | 0.97× |
| Schleswig-Holstein | 76,393 | 0.99× |
| Thüringen | 68,151 | 1.25× |
| Berlin | 58,726 | 0.61× |
| Brandenburg | 49,189 | 0.74× |
| Sachsen-Anhalt | 43,810 | 0.79× |
| Hamburg | 33,063 | 0.68× |
| Mecklenburg-Vorpommern | 24,557 | 0.6× |
| Bremen | 12,646 | 0.69× |
| Saarland | 12,295 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 6.23× | Sports |
| Ottolenghi | 24.6× | Food & Beverages |
| Arezzo | 18.06× | Travel & Leisure |
| Satire | 6.61× | Literature |
| German television comedy | 7.49× | Movies & TV |
| PubMed | 12.33× | Internet & Social Media |
| Hospitality industry | 7.2× | Business & Career |
| Allgäu | 5.92× | Travel & Leisure |
| Build-A-Bear Workshop | 20× | Kids & Family |
| FC Bayern Munich | 1.65× | Sports |
| Wetter.com | 2.05× | Home & Garden |
| European Men's Handball Championship | 7.46× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| Hygiene | 2.46× | Beauty & Wellness |
| Freeware | 1.96× | Technology & Electronics |
| Greece | 3.08× | Travel & Leisure |
| Obi (store) | 1.51× | Shopping |
| Eintracht Frankfurt | 1.79× | Sports |
| Lodging | 2.58× | Travel & Leisure |
| Sonnenklar.TV | 3.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.14 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.12 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 16.1% |
| United Kingdom | 11.2% |
See Inn audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
- Saale (762,829)
Frequently asked questions
How many fans does Inn have in Germany?
Inn has an estimated audience of 2,138,863 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Inn fans?
53.8% of Inn fans are female, 46.2% are male, with an average age of 43.1 years.
Which brands do Inn fans like most?
Inn fans show strongest brand affinity for IHF World Men's Handball Championship (6.23×), Ottolenghi (24.6×), and Arezzo (18.06×) over the country average.
Where do Inn fans live in Germany?
Inn fans in Germany are most concentrated in Bayern (reach 928,574), Baden-Württemberg (reach 400,386), and Nordrhein-Westfalen (reach 377,363). These three regions account for the largest share of the active audience.
What other brands do Inn fans also like?
Beyond Inn itself, the audience over-indexes on Ottolenghi (24.6×), Arezzo (18.06×), Satire (6.61×), and German television comedy (7.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.