Inn Audience in Germany
A data profile of the people who buy, follow and care about Inn in Germany — modelled from more than twelve digital signal sources. Inn has an estimated audience of 2,138,863 people in Germany.
The average Inn fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include PubMed, Lodging, Ottolenghi, with strongest over-indexing on PubMed (14.25× the country average).
Demographically, the Inn audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Inn fan in Germany is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for PubMed.
At a glance
The key figures that characterise the Inn profile in Germany.
Search interest · 12-month trend
Demographics of Inn fans
53.8% are female, 46.2% are male, average age 43.1.
Gender split
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.1 |
| Estimated audience size | 2,138,863 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Inn audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 16.1% |
| United Kingdom | 11.2% |
Geography
Where the Inn audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~900K | 2.55× | |
| 02 | Hessen | ~300K | 1.79× | |
| 03 | Sachsen | ~100K | 1.32× | |
| 04 | Baden-Württemberg | ~400K | 1.30× | |
| 05 | Thüringen | ~70K | 1.20× | |
| 06 | Schleswig-Holstein | ~70K | 0.96× | |
| 07 | Rheinland-Pfalz | ~100K | 0.92× | |
| 08 | Niedersachsen | ~200K | 0.87× | |
| 09 | Sachsen-Anhalt | ~50K | 0.86× | |
| 10 | Nordrhein-Westfalen | ~400K | 0.79× | |
| 11 | Berlin | ~70K | 0.78× | |
| 12 | Brandenburg | ~50K | 0.77× | |
| 13 | Bremen | ~10K | 0.74× | |
| 14 | Hamburg | ~30K | 0.72× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.67× | |
| 16 | Saarland | ~20K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Inn audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottolenghi | Food & Beverages | 20.54× | ||
| 02 | PubMed | Internet & Social Media | 14.25× | ||
| 03 | Arezzo | Travel & Leisure | 11.26× | ||
| 04 | Lodging | Travel & Leisure | 5.23× | ||
| 05 | Hospitality industry | Business & Career | 4.98× | ||
| 06 | European Men's Handball Championship | Sports | 4.85× | ||
| 07 | Allgäu | Travel & Leisure | 4.58× | ||
| 08 | IHF World Men's Handball Championship | Sports | 3.92× | ||
| 09 | Refrigerator | Home & Garden | 2.78× | ||
| 10 | Roland Kaiser | Music & Radio | 2.74× | ||
| 11 | Satire | Literature | 2.74× | ||
| 12 | Müller (company) | Food & Beverages | 2.73× | ||
| 13 | Volunteering | Politics & Society | 2.71× | ||
| 14 | Wetter.com | Home & Garden | 2.13× | ||
| 15 | Kitchen | Home & Garden | 1.91× | ||
| 16 | Helene Fischer | Music & Radio | 1.89× | ||
| 17 | Google Maps | Internet & Social Media | 1.64× | ||
| 18 | Obi (store) | Shopping | 1.55× | ||
| 19 | Kaufland | Shopping | 1.54× | ||
| 20 | Politics | Politics & Society | 1.51× |
Personality of the Inn audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.86× |
Frequently asked questions
How many fans does Inn have in Germany?
Inn has an estimated audience of 2,138,863 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Inn fans?
53.8% of Inn fans are female, 46.2% are male, with an average age of 43.1 years.
Which brands do Inn fans like most?
Inn fans show strongest brand affinity for PubMed (14.25×), Lodging (5.23×), and Ottolenghi (20.54×) over the country average.
Where do Inn fans live in Germany?
Inn fans in Germany are most concentrated in Bayern (reach ~900K), Baden-Württemberg (reach ~400K), and Nordrhein-Westfalen (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Inn fans also like?
Beyond Inn itself, the audience over-indexes on Lodging (5.23×), Ottolenghi (20.54×), Müller (company) (2.73×), and IHF World Men's Handball Championship (3.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Inn audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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