Inn Audience in Germany
Inn has an estimated audience of 2,138,863 people in Germany. 53.8% are female, 46.2% are male, average age 43.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Goes, Handmade Gifts, Stradivarius, Israel.
The average Inn fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Goes, Handmade Gifts, with strongest over-indexing on Gil Ofarim (3.24× the country average). Demographically, the Inn audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Inn fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.1 |
| Estimated audience size | 2,138,863 |
Audience persona
The typical Inn fan in Germany is balanced, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 928,574 | 2.7× |
| Baden-Württemberg | 400,386 | 1.37× |
| Nordrhein-Westfalen | 377,363 | 0.81× |
| Niedersachsen | 179,926 | 0.87× |
| Hessen | 165,692 | 1.02× |
| Sachsen | 150,610 | 1.44× |
| Rheinland-Pfalz | 103,555 | 0.97× |
| Schleswig-Holstein | 76,393 | 0.99× |
| Thüringen | 68,151 | 1.25× |
| Berlin | 58,726 | 0.61× |
| Brandenburg | 49,189 | 0.74× |
| Sachsen-Anhalt | 43,810 | 0.79× |
| Hamburg | 33,063 | 0.68× |
| Mecklenburg-Vorpommern | 24,557 | 0.6× |
| Bremen | 12,646 | 0.69× |
| Saarland | 12,295 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.24× | Music & Radio |
| Goes | 2.02× | Travel & Leisure |
| Handmade Gifts | 2.49× | Kids & Family |
| Stradivarius | 1.72× | Shopping |
| Israel | 1.91× | Travel & Leisure |
| Urban horticulture | 1.66× | Home & Garden |
| Jack White | 1.76× | Movies & TV |
| Esra Erol | 3.73× | Movies & TV |
| Corfu (regional unit) | 2.02× | Travel & Leisure |
| Home Delivery | 1.66× | Food & Beverages |
| Volvo V60 | 2.62× | Cars & Mobility |
| Kendra Scott | 6.91× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.37× | Music & Radio |
| Journey to the West (2011 TV series) | 7.63× | Movies & TV |
| Emperor Entertainment Group | 1.79× | Business & Career |
| Throne of Glass | 2.5× | Literature |
| Scratching post | 2.55× | Pets & Animals |
| Alaska | 1.55× | Travel & Leisure |
| Oliver Kahn | 1.58× | Sports |
| Hollywood Vampires (band) | 3.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.14 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.12 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 16.1% |
| United Kingdom | 11.2% |
See Inn audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
- Saale (762,829)
Frequently asked questions
How many fans does Inn have in Germany?
Inn has an estimated audience of 2,138,863 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Inn fans?
53.8% of Inn fans are female, 46.2% are male, with an average age of 43.1 years.
Which brands do Inn fans like most?
Inn fans show strongest brand affinity for Gil Ofarim (3.24×), Goes (2.02×), and Handmade Gifts (2.49×) over the country average.
Where do Inn fans live in Germany?
Inn fans in Germany are most concentrated in Bayern (reach 928,574), Baden-Württemberg (reach 400,386), and Nordrhein-Westfalen (reach 377,363). These three regions account for the largest share of the active audience.
What other brands do Inn fans also like?
Beyond Inn itself, the audience over-indexes on Goes (2.02×), Handmade Gifts (2.49×), Stradivarius (1.72×), and Israel (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.