Ruhr (river) Audience in Germany
A data profile of the people who buy, follow and care about Ruhr (river) in Germany — modelled from more than twelve digital signal sources. Ruhr (river) has an estimated audience of 982,985 people in Germany.
The average Ruhr (river) fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Family, Ryanair, Commerzbank, with strongest over-indexing on Family (1.6× the country average).
Demographically, the Ruhr (river) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ruhr (river) fan in Germany is balanced, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Family.
At a glance
The key figures that characterise the Ruhr (river) profile in Germany.
Search interest · 12-month trend
Demographics of Ruhr (river) fans
55.0% are female, 45.0% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.0 |
| Estimated audience size | 982,985 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 18% |
Geography
Where the Ruhr (river) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~700K | 3.53× | |
| 02 | Hessen | ~70K | 0.99× | |
| 03 | Bremen | ~8K | 0.97× | |
| 04 | Rheinland-Pfalz | ~50K | 0.95× | |
| 05 | Berlin | ~40K | 0.93× | |
| 06 | Niedersachsen | ~90K | 0.92× | |
| 07 | Hamburg | ~20K | 0.91× | |
| 08 | Thüringen | ~20K | 0.84× | |
| 09 | Saarland | ~10K | 0.84× | |
| 10 | Baden-Württemberg | ~100K | 0.83× | |
| 11 | Sachsen | ~40K | 0.80× | |
| 12 | Schleswig-Holstein | ~30K | 0.80× | |
| 13 | Bayern | ~100K | 0.79× | |
| 14 | Brandenburg | ~20K | 0.78× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.78× | |
| 16 | Sachsen-Anhalt | ~20K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ruhr (river) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 3.52× | ||
| 02 | City car | Cars & Mobility | 3.11× | ||
| 03 | Scorpions (band) | Music & Radio | 3.11× | ||
| 04 | Touring motorcycle | Cars & Mobility | 3.11× | ||
| 05 | Cupra | Cars & Mobility | 2.99× | ||
| 06 | Tour de France | Sports | 2.78× | ||
| 07 | Used Cars | Cars & Mobility | 2.49× | ||
| 08 | Aral AG | Cars & Mobility | 2.38× | ||
| 09 | FC Schalke 04 | Sports | 2.10× | ||
| 10 | Ryanair | Travel & Leisure | 2.07× | ||
| 11 | Sparkasse | Business & Career | 1.97× | ||
| 12 | Solar energy | Home & Garden | 1.95× | ||
| 13 | Commerzbank | Business & Career | 1.89× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.87× | ||
| 15 | ADAC | Cars & Mobility | 1.82× | ||
| 16 | FRITZ!Box | Technology & Electronics | 1.73× | ||
| 17 | Postbank | Business & Career | 1.72× | ||
| 18 | Nature | Home & Garden | 1.68× | ||
| 19 | Family | Kids & Family | 1.60× | ||
| 20 | ImmoScout24 | Home & Garden | 1.52× |
Personality of the Ruhr (river) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.49× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Creativity | OPEN | 0.84× | |
| Pet Ownership | JOY | 0.84× |
Frequently asked questions
How many fans does Ruhr (river) have in Germany?
Ruhr (river) has an estimated audience of 982,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ruhr (river) fans?
55.0% of Ruhr (river) fans are female, 45.0% are male, with an average age of 40.0 years.
Which brands do Ruhr (river) fans like most?
Ruhr (river) fans show strongest brand affinity for Family (1.6×), Ryanair (2.07×), and Commerzbank (1.89×) over the country average.
Where do Ruhr (river) fans live in Germany?
Ruhr (river) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Ruhr (river) fans also like?
Beyond Ruhr (river) itself, the audience over-indexes on Ryanair (2.07×), Commerzbank (1.89×), AutoScout24 (1.87×), and Nature (1.68×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ruhr (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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