Ruhr (river) Audience in Germany
Ruhr (river) has an estimated audience of 982,985 people in Germany. 55.0% are female, 45.0% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Cocktail, Cloppenburg, Icon (magazine).
The average Ruhr (river) fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Cocktail, with strongest over-indexing on Rossmann (1.74× the country average). Demographically, the Ruhr (river) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Ruhr (river) fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.0 |
| Estimated audience size | 982,985 |
Audience persona
The typical Ruhr (river) fan in Germany is balanced, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 737,239 | 3.46× |
| Bayern | 126,779 | 0.8× |
| Baden-Württemberg | 112,130 | 0.84× |
| Niedersachsen | 87,783 | 0.92× |
| Hessen | 76,704 | 1.02× |
| Rheinland-Pfalz | 46,743 | 0.95× |
| Berlin | 43,917 | 1× |
| Sachsen | 37,683 | 0.78× |
| Schleswig-Holstein | 27,825 | 0.79× |
| Brandenburg | 22,687 | 0.74× |
| Hamburg | 20,437 | 0.92× |
| Thüringen | 19,717 | 0.79× |
| Sachsen-Anhalt | 16,479 | 0.65× |
| Mecklenburg-Vorpommern | 12,956 | 0.69× |
| Saarland | 8,789 | 0.73× |
| Bremen | 7,837 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.74× | Shopping |
| Gil Ofarim | 1.7× | Music & Radio |
| Cocktail | 1.54× | Food & Beverages |
| Cloppenburg | 3.11× | Travel & Leisure |
| Icon (magazine) | 1.74× | Arts & Culture |
| Natural rubber | 1.52× | Cars & Mobility |
| Jason Clarke (actor) | 3.11× | Movies & TV |
| Ho, Ghana | 2.91× | Travel & Leisure |
| Apostrophe | 3.11× | Literature |
| Metamorphoses | 1.96× | Literature |
| Hundertwasserhaus | 3.09× | Travel & Leisure |
| Esra Erol | 3.11× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.67× | Music & Radio |
| Building insulation | 2.28× | Home & Garden |
| Oliver Kahn | 1.92× | Sports |
| Alaska | 1.75× | Travel & Leisure |
| Jaguar F-Pace | 3.11× | Cars & Mobility |
| Picnic | 1.72× | Kids & Family |
| N'Golo Kanté | 2.44× | Sports |
| Hammock camping | 3.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.14 |
| Sustainability | BALANCE | 1.13 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.5% |
| Italy | 2.6% |
| France | 2.5% |
See Ruhr (river) audiences in other countries
More River audiences in Germany
Frequently asked questions
How many fans does Ruhr (river) have in Germany?
Ruhr (river) has an estimated audience of 982,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ruhr (river) fans?
55.0% of Ruhr (river) fans are female, 45.0% are male, with an average age of 40.0 years.
Which brands do Ruhr (river) fans like most?
Ruhr (river) fans show strongest brand affinity for Rossmann (1.74×), Gil Ofarim (1.7×), and Cocktail (1.54×) over the country average.
Where do Ruhr (river) fans live in Germany?
Ruhr (river) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 737,239), Bayern (reach 126,779), and Baden-Württemberg (reach 112,130). These three regions account for the largest share of the active audience.
What other brands do Ruhr (river) fans also like?
Beyond Ruhr (river) itself, the audience over-indexes on Gil Ofarim (1.7×), Cocktail (1.54×), Cloppenburg (3.11×), and Icon (magazine) (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ruhr (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.