Rascasse Audience Intelligence

Neckar Audience in Germany

A data profile of the people who buy, follow and care about Neckar in Germany — modelled from more than twelve digital signal sources. Neckar has an estimated audience of 1,897,586 people in Germany.

#3among River in Germany#218among POI in Germany#278in Travel & Leisure

The average Neckar fan in Germany is 38.2 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Ryanair, Tour de France, Solar energy, with strongest over-indexing on Ryanair (1.96× the country average).

Demographically, the Neckar audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neckar fan in Germany is balanced, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Ryanair.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neckar profile in Germany.

Audience size
1.9M
in Germany
Gender
51.3%♀
48.7% male
Age
38.2
average years
Country rank
#3538
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neckar fans

51.3% are female, 48.7% are male, average age 38.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Neckar audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age38.2
Estimated audience size1,897,586
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Neckar audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4924%
50+15%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Neckar audience comes from Germany.

Worldwide audience distribution share by country for Neckar
CountryShare
Germany87.1%
Brazil10.9%
United States1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neckar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neckar fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M5.03×
02Rheinland-Pfalz~100K1.42×
03Hessen~200K1.24×
04Saarland~20K0.90×
05Bayern~300K0.85×
06Thüringen~40K0.74×
07Bremen~10K0.73×
08Nordrhein-Westfalen~300K0.71×
09Sachsen~60K0.69×
10Hamburg~30K0.67×
11Mecklenburg-Vorpommern~20K0.67×
12Niedersachsen~100K0.65×
13Schleswig-Holstein~40K0.63×
14Berlin~50K0.62×
15Brandenburg~40K0.62×
16Sachsen-Anhalt~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Neckar, Germany
0.62×1.00×5.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neckar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neckar audience
#·InterestCategoryAffinity×
01Sports bettingGames3.86×
02Meghan MarkleFashion & Accessoires3.70×
03S.S.C. NapoliSports3.68×
04Yves Rocher (company)Beauty & Wellness3.18×
05Iron MaidenMusic & Radio2.98×
06Tour de FranceSports2.86×
07Salma HayekMovies & TV2.15×
08Sandra BullockMovies & TV2.12×
09Arnold SchwarzeneggerMovies & TV2.04×
10Solar energyHome & Garden2.00×
11RyanairTravel & Leisure1.96×
12Keanu ReevesMovies & TV1.95×
13GreenhouseHome & Garden1.87×
14Alpine skiingSports1.76×
15MinecraftGames1.67×
16FlixBusCars & Mobility1.66×
173. LigaSports1.58×
18LufthansaTravel & Leisure1.55×
19Germany national football teamSports1.52×
20EasyJetTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neckar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neckar audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
Convenience OrientationPREMIUM1.30×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neckar audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.65×
MindfulnessBALANCE0.66×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neckar have in Germany?

Neckar has an estimated audience of 1,897,586 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Neckar fans?

51.3% of Neckar fans are female, 48.7% are male, with an average age of 38.2 years.

03

Which brands do Neckar fans like most?

Neckar fans show strongest brand affinity for Ryanair (1.96×), Tour de France (2.86×), and Solar energy (2×) over the country average.

04

Where do Neckar fans live in Germany?

Neckar fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Neckar fans also like?

Beyond Neckar itself, the audience over-indexes on Tour de France (2.86×), Solar energy (2×), Sports betting (3.86×), and Lufthansa (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See Neckar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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