Neckar Audience in Germany
Neckar has an estimated audience of 1,897,586 people in Germany. 51.3% are female, 48.7% are male, average age 38.2. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: FIS Alpine Ski World Cup, 3. Liga, Tour de France, Sports betting, Meghan Markle.
The average Neckar fan in Germany is 38.2 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include FIS Alpine Ski World Cup, 3. Liga, Tour de France, with strongest over-indexing on FIS Alpine Ski World Cup (3.63× the country average). Demographically, the Neckar audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Neckar fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 38.2 |
| Estimated audience size | 1,897,586 |
Audience persona
The typical Neckar fan in Germany is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for FIS Alpine Ski World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,292,045 | 4.99× |
| Nordrhein-Westfalen | 300,726 | 0.72× |
| Bayern | 263,387 | 0.86× |
| Hessen | 187,348 | 1.3× |
| Rheinland-Pfalz | 139,298 | 1.47× |
| Niedersachsen | 114,543 | 0.62× |
| Sachsen | 60,651 | 0.65× |
| Berlin | 53,990 | 0.64× |
| Schleswig-Holstein | 39,461 | 0.58× |
| Thüringen | 32,249 | 0.67× |
| Brandenburg | 29,757 | 0.51× |
| Hamburg | 27,299 | 0.64× |
| Sachsen-Anhalt | 23,350 | 0.47× |
| Mecklenburg-Vorpommern | 19,648 | 0.54× |
| Saarland | 19,335 | 0.83× |
| Bremen | 8,380 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIS Alpine Ski World Cup | 3.63× | Sports |
| 3. Liga | 1.93× | Sports |
| Tour de France | 2.34× | Sports |
| Sports betting | 2.59× | Games |
| Meghan Markle | 2.4× | Fashion & Accessoires |
| S.S.C. Napoli | 2.67× | Sports |
| Iron Maiden | 2.29× | Music & Radio |
| Arnold Schwarzenegger | 1.66× | Movies & TV |
| Minecraft | 1.53× | Games |
| Climate change | 1.82× | Home & Garden |
| Cricket World Cup | 2.81× | Sports |
| Tom Ford | 1.61× | Fashion & Accessoires |
| Kansas City Chiefs | 2.18× | Sports |
| Roller coaster | 2.11× | Travel & Leisure |
| CC cream | 1.58× | Beauty & Wellness |
| Yves Rocher (company) | 1.85× | Beauty & Wellness |
| Ironman World Championship | 1.87× | Sports |
| Volkswagen Beetle | 1.77× | Cars & Mobility |
| Vienna Philharmonic | 2.36× | Travel & Leisure |
| Cleveland Browns | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.03 |
| Tradition | CONSERVATISM | 0.93 |
| Need for Security | CONSERVATISM | 0.9 |
| Healthy Lifestyle | BALANCE | 0.88 |
| DIY Mentality | THRILL | 0.87 |
| Price Sensitivity | PREMIUM | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.2% |
| Brazil | 10.8% |
| United States | 1.3% |
See Neckar audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Ruhr (river) (982,985)
- Oder (820,452)
- Saale (762,829)
Frequently asked questions
How many fans does Neckar have in Germany?
Neckar has an estimated audience of 1,897,586 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Neckar fans?
51.3% of Neckar fans are female, 48.7% are male, with an average age of 38.2 years.
Which brands do Neckar fans like most?
Neckar fans show strongest brand affinity for FIS Alpine Ski World Cup (3.63×), 3. Liga (1.93×), and Tour de France (2.34×) over the country average.
Where do Neckar fans live in Germany?
Neckar fans in Germany are most concentrated in Baden-Württemberg (reach 1,292,045), Nordrhein-Westfalen (reach 300,726), and Bayern (reach 263,387). These three regions account for the largest share of the active audience.
What other brands do Neckar fans also like?
Beyond Neckar itself, the audience over-indexes on 3. Liga (1.93×), Tour de France (2.34×), Sports betting (2.59×), and Meghan Markle (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.