Saale Audience in Germany
Saale has an estimated audience of 762,829 people in Germany. 50.5% are female, 49.5% are male, average age 38.6. Top regions: Bayern, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Wine tasting, Red wine, White wine, Bicycle helmet, Zumba Dance.
The average Saale fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Wine tasting, Red wine, White wine, with strongest over-indexing on Wine tasting (3× the country average). Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Saale fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 38.6 |
| Estimated audience size | 762,829 |
Audience persona
The typical Saale fan in Germany is balanced, around 38.6 years old, with a notable affinity for Wine tasting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 91,946 | 0.75× |
| Sachsen-Anhalt | 86,923 | 4.4× |
| Nordrhein-Westfalen | 76,966 | 0.46× |
| Thüringen | 58,083 | 2.99× |
| Sachsen | 54,406 | 1.45× |
| Baden-Württemberg | 50,168 | 0.48× |
| Niedersachsen | 45,599 | 0.62× |
| Hessen | 35,706 | 0.61× |
| Berlin | 21,249 | 0.62× |
| Rheinland-Pfalz | 19,215 | 0.5× |
| Brandenburg | 16,550 | 0.7× |
| Schleswig-Holstein | 13,890 | 0.51× |
| Mecklenburg-Vorpommern | 9,315 | 0.64× |
| Hamburg | 8,792 | 0.51× |
| Saarland | 3,416 | 0.36× |
| Bremen | 2,549 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine tasting | 3× | Food & Beverages |
| Red wine | 3.5× | Food & Beverages |
| White wine | 2.55× | Food & Beverages |
| Bicycle helmet | 2.19× | Cars & Mobility |
| Zumba Dance | 2.48× | Sports |
| Boxer shorts | 4.53× | Fashion & Accessoires |
| Art Basel | 1.58× | Arts & Culture |
| Sugaring | 2.98× | Beauty & Wellness |
| Sauvignon blanc | 1.75× | Food & Beverages |
| King Gizzard & The Lizard Wizard | 2.05× | Music & Radio |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.1% |
| France | 34.4% |
| United States | 6.1% |
See Saale audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does Saale have in Germany?
Saale has an estimated audience of 762,829 people in Germany, concentrated in Bayern and Sachsen-Anhalt.
What is the gender split and age of Saale fans?
50.5% of Saale fans are female, 49.5% are male, with an average age of 38.6 years.
Which brands do Saale fans like most?
Saale fans show strongest brand affinity for Wine tasting (3×), Red wine (3.5×), and White wine (2.55×) over the country average.
Where do Saale fans live in Germany?
Saale fans in Germany are most concentrated in Bayern (reach 91,946), Sachsen-Anhalt (reach 86,923), and Nordrhein-Westfalen (reach 76,966). These three regions account for the largest share of the active audience.
What other brands do Saale fans also like?
Beyond Saale itself, the audience over-indexes on Red wine (3.5×), White wine (2.55×), Bicycle helmet (2.19×), and Zumba Dance (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.