Rascasse Audience Intelligence

Oder Audience in Germany

A data profile of the people who buy, follow and care about Oder in Germany — modelled from more than twelve digital signal sources. Oder has an estimated audience of 820,452 people in Germany.

#5among River in Germany#595among POI in Germany#616in Travel & Leisure

The average Oder fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Sports betting, Tour de France, with strongest over-indexing on Ryanair (1.8× the country average).

Demographically, the Oder audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oder fan in Germany is more female, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oder profile in Germany.

Audience size
820K
in Germany
Gender
55.8%♀
44.2% male
Age
35.7
average years
Country rank
#7723
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oder fans

55.8% are female, 44.2% are male, average age 35.7.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Oder audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age35.7
Estimated audience size820,452
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Oder audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3920%
40-4921%
50+11%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Oder audience comes from Germany.

Worldwide audience distribution share by country for Oder
CountryShare
Germany53.7%
United States26.0%
Austria4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oder audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oder fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.55×
02Sachsen~50K1.19×
03Mecklenburg-Vorpommern~20K1.18×
04Sachsen-Anhalt~20K1.15×
05Thüringen~20K1.11×
06Niedersachsen~80K0.97×
07Nordrhein-Westfalen~200K0.94×
08Berlin~30K0.94×
09Rheinland-Pfalz~40K0.92×
10Saarland~9K0.90×
11Bayern~100K0.88×
12Baden-Württemberg~100K0.88×
13Schleswig-Holstein~30K0.88×
14Hamburg~20K0.86×
15Bremen~6K0.86×
16Hessen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Oder, Germany
0.83×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oder audience
#·InterestCategoryAffinity×
01Sports bettingGames4.06×
02FIS Alpine Ski World CupSports3.71×
03Meghan MarkleFashion & Accessoires3.53×
04Iron MaidenMusic & Radio3.39×
05Hape KerkelingMovies & TV2.45×
06Tour de FranceSports2.40×
07Arnold SchwarzeneggerMovies & TV2.38×
08Privacy policyTechnology & Electronics2.11×
09Rail transportTravel & Leisure1.81×
10RyanairTravel & Leisure1.80×
11Schlager musicMusic & Radio1.80×
12ZooKids & Family1.77×
13FlixBusCars & Mobility1.71×
14Online newspaperNews1.68×
15QVCMovies & TV1.68×
16Tabloid (newspaper format)Literature1.65×
17Garden centreHome & Garden1.57×
18Taylor SwiftMusic & Radio1.55×
19Solar energyHome & Garden1.53×
20Public transportCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oder audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Family OrientationCONSERVATISM1.38×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oder audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
Career OrientationPOWER0.61×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oder have in Germany?

Oder has an estimated audience of 820,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oder fans?

55.8% of Oder fans are female, 44.2% are male, with an average age of 35.7 years.

03

Which brands do Oder fans like most?

Oder fans show strongest brand affinity for Ryanair (1.8×), Sports betting (4.06×), and Tour de France (2.4×) over the country average.

04

Where do Oder fans live in Germany?

Oder fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oder fans also like?

Beyond Oder itself, the audience over-indexes on Sports betting (4.06×), Tour de France (2.4×), Schlager music (1.8×), and Online newspaper (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See Oder audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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