Oder Audience in Germany
Oder has an estimated audience of 820,452 people in Germany. 55.8% are female, 44.2% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Jack White, Caprivi Strip, Rhodiola, Catania.
The average Oder fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Jack White, Caprivi Strip, with strongest over-indexing on Rossmann (1.59× the country average). Demographically, the Oder audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Oder fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 35.7 |
| Estimated audience size | 820,452 |
Audience persona
The typical Oder fan in Germany is more female, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,061 | 0.95× |
| Bayern | 115,078 | 0.87× |
| Baden-Württemberg | 99,361 | 0.89× |
| Niedersachsen | 77,960 | 0.98× |
| Hessen | 51,596 | 0.83× |
| Sachsen | 48,176 | 1.2× |
| Brandenburg | 43,202 | 1.7× |
| Berlin | 36,809 | 1× |
| Rheinland-Pfalz | 36,750 | 0.89× |
| Schleswig-Holstein | 25,221 | 0.86× |
| Sachsen-Anhalt | 23,211 | 1.09× |
| Thüringen | 21,935 | 1.05× |
| Mecklenburg-Vorpommern | 18,390 | 1.17× |
| Hamburg | 16,324 | 0.88× |
| Saarland | 8,300 | 0.82× |
| Bremen | 5,723 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.59× | Shopping |
| Jack White | 1.57× | Movies & TV |
| Caprivi Strip | 2.73× | |
| Rhodiola | 2.1× | Health |
| Catania | 1.88× | Travel & Leisure |
| Hollister, California | 1.79× | Travel & Leisure |
| California University of Pennsylvania | 3.22× | Business & Career |
| Umut Bulut | 1.93× | Sports |
| Hippocrates | 2.01× | Politics & Society |
| JR Aquino | 2.17× | |
| Brookside | 2.9× | Movies & TV |
| Divergent series | 1.82× | Movies & TV |
| Two-Lane Blacktop | 1.88× | Movies & TV |
| Abia State | 1.7× | Travel & Leisure |
| John James Audubon | 1.7× | Literature |
| Hide My IP | 1.8× | Technology & Electronics |
| Easy Home Meals | 1.59× | Food & Beverages |
| Dogs Naturally Magazine | 1.84× | Pets & Animals |
| A New Earth Eckhart Tolle | 1.63× | Literature |
| Tito Puente, Jr. | 1.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
| Extroversion | THRILL | 1.06 |
| Sustainability | BALANCE | 1.04 |
| Pet Ownership | JOY | 1 |
| DIY Mentality | THRILL | 0.97 |
| Indulgence | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.9% |
| United States | 26.1% |
| Austria | 4.3% |
See Oder audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Saale (762,829)
Frequently asked questions
How many fans does Oder have in Germany?
Oder has an estimated audience of 820,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oder fans?
55.8% of Oder fans are female, 44.2% are male, with an average age of 35.7 years.
Which brands do Oder fans like most?
Oder fans show strongest brand affinity for Rossmann (1.59×), Jack White (1.57×), and Caprivi Strip (2.73×) over the country average.
Where do Oder fans live in Germany?
Oder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,061), Bayern (reach 115,078), and Baden-Württemberg (reach 99,361). These three regions account for the largest share of the active audience.
What other brands do Oder fans also like?
Beyond Oder itself, the audience over-indexes on Jack White (1.57×), Caprivi Strip (2.73×), Rhodiola (2.1×), and Catania (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.