Rascasse Audience Intelligence

Oder Audience in United States

A data profile of the people who buy, follow and care about Oder in United States — modelled from more than twelve digital signal sources. Oder has an estimated audience of 398,124 people in United States.

#31among River in United States#4628among POI in United States#3426in Travel & Leisure

The average Oder fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include EBay, Cooking, Religion, with strongest over-indexing on EBay (3.16× the country average).

Demographically, the Oder audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oder fan in United States is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for EBay.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oder profile in United States.

Audience size
398K
in United States
Gender
68.2%♀
31.8% male
Age
41.1
average years
Country rank
#41733
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oder fans

68.2% are female, 31.8% are male, average age 41.1.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Oder audience in United States
MetricValue
Female68.2%
Male31.8%
Average age41.1
Estimated audience size398,124
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Oder audience in United States
Age bracketShare%
16-1922%
20-2913%
30-3915%
40-4920%
50+29%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Oder audience comes from United States.

Worldwide audience distribution share by country for Oder
CountryShare
Germany53.7%
United States26.0%
Austria4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oder audience in United States is strongest.

Fig. 05

Top regions by affinity

Oder fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.21×
02Oregon~5K1.13×
03Washington~9K1.12×
04Vermont<1K1.09×
05Missouri~7K1.06×
06New Hampshire~2K1.06×
07Virginia~10K1.05×
08Wisconsin~6K1.05×
09Minnesota~6K1.05×
10Alaska<1K1.05×
11Pennsylvania~10K1.04×
12Oklahoma~5K1.04×
13Idaho~2K1.04×
14Massachusetts~8K1.03×
15New York~20K1.02×
16Georgia~10K1.02×
17New Mexico~2K1.02×
18Washington, District of Columbia~1K1.02×
19South Dakota<1K1.02×
20Ohio~10K1.01×
21Michigan~10K1.01×
22Arizona~8K1.01×
23Colorado~6K1.01×
24Kentucky~5K1.01×
25Connecticut~4K1.01×
26Montana~1K1.01×
27Arkansas~3K1.00×
28Kansas~3K1.00×
29Nebraska~2K1.00×
30Maryland~7K0.99×
31Louisiana~5K0.99×
32Iowa~3K0.98×
33North Dakota<1K0.98×
34North Carolina~10K0.97×
35Indiana~7K0.97×
36West Virginia~2K0.97×
37California~40K0.96×
38Illinois~10K0.96×
39South Carolina~6K0.96×
40Hawaii~2K0.96×
41Rhode Island~1K0.95×
42Texas~30K0.94×
43Tennessee~7K0.94×
44Alabama~5K0.94×
45Florida~30K0.93×
46Utah~3K0.93×
47Mississippi~3K0.93×
48Nevada~4K0.92×
49Delaware~1K0.92×
50New Jersey~9K0.91×
Fig. 06

Affinity by region

Affinity by region — Oder, United States
0.91×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oder audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden3.53×
02EBayShopping3.16×
03FedExBusiness & Career3.03×
04HandbagsFashion & Accessoires2.67×
05ReligionBusiness & Career2.42×
06Country musicMusic & Radio2.36×
07CouponsShopping2.35×
08PinterestInternet & Social Media2.34×
09VeganismFood & Beverages2.23×
10BarbecueFood & Beverages2.22×
11WalmartShopping2.17×
12FurnitureHome & Garden2.17×
13Documentary moviesMovies & TV2.17×
14Home improvementHome & Garden2.11×
15EnergyHome & Garden2.10×
16CookingFood & Beverages2.07×
17Breaking newsMovies & TV2.06×
18CNNMovies & TV1.98×
19BeerFood & Beverages1.98×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oder audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.42×
IndulgenceJOY2.24×
TraditionCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oder audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Risk AppetiteTHRILL0.70×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oder have in United States?

Oder has an estimated audience of 398,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oder fans?

68.2% of Oder fans are female, 31.8% are male, with an average age of 41.1 years.

03

Which brands do Oder fans like most?

Oder fans show strongest brand affinity for EBay (3.16×), Cooking (2.07×), and Religion (2.42×) over the country average.

04

Where do Oder fans live in United States?

Oder fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oder fans also like?

Beyond Oder itself, the audience over-indexes on Cooking (2.07×), Religion (2.42×), Pinterest (2.34×), and Home improvement (2.11×) compared to the United States average.

Appendix

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More River audiences in United States

See Oder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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