Oder Audience in United States
Oder has an estimated audience of 398,124 people in United States. 68.2% are female, 31.8% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Lebanese cuisine, Cachorros, WAOW, Assisi, Indiana University School of Medicine.
The average Oder fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lebanese cuisine, Cachorros, WAOW, with strongest over-indexing on Lebanese cuisine (1.67× the country average). Demographically, the Oder audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Oder fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 41.1 |
| Estimated audience size | 398,124 |
Audience persona
The typical Oder fan in United States is more female, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Lebanese cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,046 | 1.03× |
| Texas | 31,924 | 0.93× |
| Florida | 25,958 | 0.96× |
| New York | 24,732 | 1.11× |
| Pennsylvania | 13,829 | 1.03× |
| Illinois | 13,388 | 1.01× |
| Georgia | 13,073 | 1.07× |
| Ohio | 12,490 | 1.02× |
| North Carolina | 11,566 | 0.97× |
| Michigan | 10,900 | 1.05× |
| Virginia | 10,684 | 1.1× |
| Washington | 9,846 | 1.23× |
| New Jersey | 9,181 | 0.91× |
| Massachusetts | 8,591 | 1.1× |
| Arizona | 8,047 | 0.99× |
| Tennessee | 7,476 | 0.94× |
| Indiana | 7,195 | 0.99× |
| Colorado | 6,707 | 1.07× |
| Maryland | 6,621 | 0.97× |
| Missouri | 6,513 | 1.01× |
| Wisconsin | 6,499 | 1.08× |
| Minnesota | 6,369 | 1.12× |
| South Carolina | 5,604 | 0.94× |
| Oregon | 5,595 | 1.23× |
| Louisiana | 5,100 | 0.99× |
| Kentucky | 4,945 | 0.99× |
| Alabama | 4,826 | 0.87× |
| Oklahoma | 4,448 | 1.01× |
| Connecticut | 4,099 | 1.03× |
| Nevada | 3,507 | 0.91× |
| Utah | 3,288 | 0.92× |
| Iowa | 3,226 | 0.98× |
| Kansas | 3,181 | 1.01× |
| Arkansas | 3,117 | 0.95× |
| Mississippi | 2,797 | 0.85× |
| Idaho | 2,024 | 1.01× |
| Nebraska | 1,958 | 0.98× |
| New Mexico | 1,948 | 0.98× |
| Maine | 1,929 | 1.35× |
| New Hampshire | 1,774 | 1.13× |
| Hawaii | 1,588 | 0.93× |
| West Virginia | 1,526 | 0.82× |
| Washington, District of Columbia | 1,389 | 1.16× |
| Montana | 1,158 | 1.05× |
| Rhode Island | 1,121 | 0.88× |
| Alaska | 859 | 1.01× |
| Vermont | 858 | 1.23× |
| Delaware | 781 | 0.71× |
| North Dakota | 720 | 0.88× |
| South Dakota | 706 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebanese cuisine | 1.67× | Food & Beverages |
| Cachorros | 2.01× | Pets & Animals |
| WAOW | 2.09× | Movies & TV |
| Assisi | 1.55× | Travel & Leisure |
| Indiana University School of Medicine | 1.51× | Business & Career |
| Cachaça | 1.78× | Food & Beverages |
| Jbc | 2.15× | Kids & Family |
| Jc caylen | 2.66× | Internet & Social Media |
| JBM | 2.17× | Music & Radio |
| Jamnalal Bajaj Institute of Management Studies | 1.95× | Business & Career |
| Seven Sister States | 1.52× | |
| Tabriz | 1.52× | Travel & Leisure |
| iPadizate! | 3.53× | Shopping |
| Province of Burgos | 1.71× | Travel & Leisure |
| Čačak | 1.54× | Travel & Leisure |
| Horia Tecău | 2.31× | Sports |
| TV Cabo Branco | 1.53× | Movies & TV |
| JCLU Forever | 1.63× | Fashion & Accessoires |
| Itapeva, São Paulo | 1.66× | |
| JBTALKS | 1.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.28 |
| Spirituality | BALANCE | 1.26 |
| Creativity | OPEN | 1.16 |
| Pet Ownership | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.9% |
| United States | 26.1% |
| Austria | 4.3% |
See Oder audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
Frequently asked questions
How many fans does Oder have in United States?
Oder has an estimated audience of 398,124 people in United States, concentrated in California and Texas.
What is the gender split and age of Oder fans?
68.2% of Oder fans are female, 31.8% are male, with an average age of 41.1 years.
Which brands do Oder fans like most?
Oder fans show strongest brand affinity for Lebanese cuisine (1.67×), Cachorros (2.01×), and WAOW (2.09×) over the country average.
Where do Oder fans live in United States?
Oder fans in United States are most concentrated in California (reach 45,046), Texas (reach 31,924), and Florida (reach 25,958). These three regions account for the largest share of the active audience.
What other brands do Oder fans also like?
Beyond Oder itself, the audience over-indexes on Cachorros (2.01×), WAOW (2.09×), Assisi (1.55×), and Indiana University School of Medicine (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.