Rascasse Audience Intelligence

Mississippi River Audience in United States

A data profile of the people who buy, follow and care about Mississippi River in United States — modelled from more than twelve digital signal sources. Mississippi River has an estimated audience of 10,916,429 people in United States.

#3among River in United States#197among POI in United States#290in Travel & Leisure

The average Mississippi River fan in United States is 36.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include St. Louis Cardinals, Chicago Bears, Kansas City Chiefs, with strongest over-indexing on St. Louis Cardinals (3.9× the country average).

Demographically, the Mississippi River audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mississippi River fan in United States is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for St. Louis Cardinals.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mississippi River profile in United States.

Audience size
10.9M
in United States
Gender
54.9%♀
45.1% male
Age
36.0
average years
Country rank
#3280
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mississippi River fans

54.9% are female, 45.1% are male, average age 36.0.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Mississippi River audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.0
Estimated audience size10,916,429
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Mississippi River audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Mississippi River audience comes from United States.

Worldwide audience distribution share by country for Mississippi River
CountryShare
United States84.2%
Mexico5.6%
France2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mississippi River audience in United States is strongest.

Fig. 05

Top regions by affinity

Mississippi River fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K2.76×
02Mississippi~200K2.70×
03Minnesota~300K2.15×
04Missouri~300K1.77×
05Iowa~100K1.52×
06South Dakota~40K1.43×
07North Dakota~30K1.37×
08Texas~1M1.32×
09Wisconsin~200K1.32×
10Arkansas~100K1.29×
11Illinois~400K1.20×
12Tennessee~200K1.13×
13Indiana~200K1.09×
14Kansas~90K1.08×
15Oklahoma~100K1.04×
16Nebraska~60K1.04×
17Montana~30K1.02×
18Alabama~100K0.96×
19Kentucky~100K0.94×
20Georgia~300K0.93×
21Virginia~200K0.92×
22Alaska~20K0.90×
23North Carolina~300K0.89×
24South Carolina~100K0.89×
25Idaho~50K0.87×
26Michigan~200K0.86×
27Utah~80K0.86×
28Pennsylvania~300K0.83×
29Ohio~300K0.83×
30Maine~30K0.83×
31Colorado~100K0.82×
32Washington~200K0.79×
33New Mexico~40K0.79×
34West Virginia~40K0.79×
35New Hampshire~30K0.79×
36Vermont~20K0.78×
37Delaware~20K0.73×
38Arizona~200K0.70×
39Oregon~90K0.70×
40Massachusetts~100K0.68×
41California~800K0.67×
42Connecticut~70K0.67×
43New Jersey~200K0.66×
44Rhode Island~20K0.65×
45Washington, District of Columbia~20K0.64×
46Hawaii~30K0.61×
47Florida~400K0.59×
48Maryland~100K0.59×
49Nevada~60K0.58×
50New York~300K0.57×
Fig. 06

Affinity by region

Affinity by region — Mississippi River, United States
0.57×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mississippi River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mississippi River audience
#·InterestCategoryAffinity×
01St. Louis CardinalsSports3.90×
02st louis bluesSports3.80×
03Colorado RockiesSports2.34×
04New Orleans SaintsSports2.31×
05Los Angeles ClippersSports2.25×
06Atlanta FalconsSports1.83×
07Minnesota TimberwolvesSports1.79×
08Houston RocketsSports1.73×
09New York KnicksSports1.70×
10Non-alcoholic beverageFood & Beverages1.70×
11Las Vegas RaidersSports1.65×
12Jessica AlbaMovies & TV1.63×
13Kansas City ChiefsSports1.62×
14Chicago BullsSports1.62×
15Private equityBusiness & Career1.61×
16Chicago BearsSports1.60×
17Manchester United F.C.Sports1.60×
18Internet celebrityInternet & Social Media1.58×
19Philadelphia EaglesSports1.54×
20New England PatriotsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mississippi River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mississippi River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Community OrientationOPEN1.19×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mississippi River audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
SustainabilityBALANCE0.73×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mississippi River have in United States?

Mississippi River has an estimated audience of 10,916,429 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mississippi River fans?

54.9% of Mississippi River fans are female, 45.1% are male, with an average age of 36.0 years.

03

Which brands do Mississippi River fans like most?

Mississippi River fans show strongest brand affinity for St. Louis Cardinals (3.9×), Chicago Bears (1.6×), and Kansas City Chiefs (1.62×) over the country average.

04

Where do Mississippi River fans live in United States?

Mississippi River fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mississippi River fans also like?

Beyond Mississippi River itself, the audience over-indexes on Chicago Bears (1.6×), Kansas City Chiefs (1.62×), New England Patriots (1.51×), and New Orleans Saints (2.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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