Rascasse Audience Intelligence

Mississippi Audience in United States

A data profile of the people who buy, follow and care about Mississippi in United States — modelled from more than twelve digital signal sources. Mississippi has an estimated audience of 16,354,822 people in United States.

#1among River in United States#112among POI in United States#184in Travel & Leisure

The average Mississippi fan in United States is 43.6 years old, balanced, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Texas, California.

Top brand affinities include FedEx, Happiness, Nature, with strongest over-indexing on FedEx (2.69× the country average).

Demographically, the Mississippi audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mississippi fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mississippi profile in United States.

Audience size
16.4M
in United States
Gender
54.4%♀
45.6% male
Age
43.6
average years
Country rank
#2117
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mississippi fans

54.4% are female, 45.6% are male, average age 43.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Mississippi audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.6
Estimated audience size16,354,822
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Mississippi audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Mississippi audience comes from United States.

Worldwide audience distribution share by country for Mississippi
CountryShare
United States87.8%
United Kingdom1.6%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mississippi audience in United States is strongest.

Fig. 05

Top regions by affinity

Mississippi fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M12.10×
02Louisiana~500K2.38×
03Alabama~400K1.83×
04Arkansas~200K1.37×
05Tennessee~400K1.31×
06Georgia~600K1.10×
07Texas~1.5M0.96×
08Florida~1M0.86×
09Missouri~200K0.85×
10Washington, District of Columbia~40K0.84×
11Oklahoma~100K0.82×
12Illinois~400K0.81×
13South Carolina~200K0.80×
14North Carolina~400K0.79×
15Virginia~300K0.79×
16Alaska~30K0.79×
17Minnesota~200K0.78×
18Kentucky~200K0.76×
19Iowa~100K0.75×
20Arizona~200K0.73×
21Indiana~200K0.73×
22Kansas~90K0.73×
23Maryland~200K0.72×
24Oregon~100K0.69×
25Nevada~100K0.68×
26Washington~200K0.67×
27Colorado~200K0.67×
28North Dakota~20K0.67×
29Michigan~300K0.66×
30Wisconsin~200K0.66×
31Nebraska~50K0.66×
32California~1M0.65×
33South Dakota~20K0.65×
34New York~600K0.64×
35New Jersey~300K0.64×
36Massachusetts~200K0.64×
37Connecticut~100K0.64×
38New Mexico~50K0.64×
39Ohio~300K0.63×
40West Virginia~50K0.63×
41Delaware~30K0.63×
42Pennsylvania~300K0.62×
43Maine~40K0.62×
44Montana~30K0.62×
45Utah~90K0.61×
46Vermont~20K0.61×
47Hawaii~40K0.60×
48New Hampshire~40K0.59×
49Idaho~50K0.58×
50Rhode Island~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Mississippi, United States
0.58×1.00×12.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mississippi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mississippi audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career2.87×
02Sustainable energyHome & Garden2.79×
03FedExBusiness & Career2.69×
04Solar energyHome & Garden2.37×
05Real propertyHome & Garden2.34×
06InnovationBusiness & Career2.12×
07Mortgage loansBusiness & Career1.88×
08GeneticsKids & Family1.86×
09WeatherHome & Garden1.74×
10Pizza HutFood & Beverages1.63×
11SubwayFood & Beverages1.60×
12HappinessHealth1.59×
13Chick-fil-AFood & Beverages1.59×
14HairstyleBeauty & Wellness1.56×
15Hobby LobbyHome & Garden1.55×
16Nonprofit organizationPolitics & Society1.55×
17LivestockPets & Animals1.55×
18NatureHome & Garden1.52×
19RecreationTravel & Leisure1.51×
20McDonald'sFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mississippi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mississippi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Convenience OrientationPREMIUM1.63×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mississippi audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mississippi have in United States?

Mississippi has an estimated audience of 16,354,822 people in United States, concentrated in Mississippi and Texas.

02

What is the gender split and age of Mississippi fans?

54.4% of Mississippi fans are female, 45.6% are male, with an average age of 43.6 years.

03

Which brands do Mississippi fans like most?

Mississippi fans show strongest brand affinity for FedEx (2.69×), Happiness (1.59×), and Nature (1.52×) over the country average.

04

Where do Mississippi fans live in United States?

Mississippi fans in United States are most concentrated in Mississippi (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mississippi fans also like?

Beyond Mississippi itself, the audience over-indexes on Happiness (1.59×), Nature (1.52×), Renewable energy (2.87×), and Mortgage loans (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in United States

See Mississippi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →