Mississippi Audience in United States

Mississippi logo

Mississippi has an estimated audience of 16,354,822 people in United States. 54.4% are female, 45.6% are male, average age 43.6. Top regions: Mississippi, Texas, California. Top brand affinities: 3D printing, Pro-Ject, Nebraska Cornhuskers football, Jesse Plemons, Monogram.

The average Mississippi fan in United States is 43.6 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, California. Top brand affinities include 3D printing, Pro-Ject, Nebraska Cornhuskers football, with strongest over-indexing on 3D printing (1.53× the country average). Demographically, the Mississippi audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Mississippi fans

Demographic split for Mississippi audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.6
Estimated audience size16,354,822

Audience persona

The typical Mississippi fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Mississippi in United States
RegionReachAffinity
Mississippi1,585,66911.77×
Texas1,420,0331.01×
California1,241,8080.69×
Florida1,033,0250.93×
New York636,5150.7×
Georgia589,0501.17×
Louisiana510,6192.42×
Illinois452,5800.83×
Tennessee441,7311.35×
Alabama432,0971.89×
North Carolina410,1520.83×
Pennsylvania335,3000.61×
Virginia324,5580.81×
Ohio323,3860.64×
Michigan287,3340.67×
New Jersey266,3170.64×
Arizona260,5850.78×
Washington229,9410.7×
Missouri226,9430.86×
Indiana220,0370.74×
Massachusetts214,4420.67×
Maryland206,7080.74×
South Carolina200,4220.81×
Minnesota183,6210.78×
Arkansas181,6601.35×
Colorado180,1350.7×
Wisconsin160,8090.65×
Kentucky154,8100.76×
Oklahoma145,0910.8×
Oregon132,0200.7×
Nevada111,4030.7×
Connecticut106,6150.65×
Iowa99,0880.74×
Kansas91,6150.71×
Utah89,8020.61×
Nebraska49,4880.6×
New Mexico49,2290.6×
West Virginia46,0840.61×
Idaho44,4960.54×
Hawaii41,8230.59×
Washington, District of Columbia41,7890.85×
New Hampshire36,6060.57×
Maine34,3150.59×
Rhode Island28,8190.55×
Alaska26,0270.74×
Montana25,8620.57×
Delaware25,7290.57×
South Dakota21,0660.56×
North Dakota19,7720.59×
Vermont15,6320.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mississippi audience
BrandAffinityCategory
3D printing1.53×Technology & Electronics
Pro-Ject2.18×Music & Radio
Nebraska Cornhuskers football1.8×Sports
Jesse Plemons1.65×Movies & TV
Monogram1.74×Home & Garden
N1 road (South Africa)1.55×Travel & Leisure
Jeep Wagoneer2.08×Cars & Mobility
Charlamagne Tha God3.18×Movies & TV
Keeper (password manager)1.89×Technology & Electronics
Home staging1.54×Home & Garden
Cleveland Clinic1.51×Health
Layne Staley1.61×Music & Radio
Kodiak, Alaska2.08×Travel & Leisure
Buying a House1.64×Home & Garden
Bully (2011 film)1.6×Movies & TV
Keith Stanfield1.53×Movies & TV
The Other Woman (2009 film)2×Movies & TV
Primos Hunting4.78×Sports
Holt Renfrew3×Shopping
Kerang1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mississippi audience
TraitClusterScore
PatriotismCONSERVATISM1.54
Community OrientationOPEN1.23
ExtroversionTHRILL1.22
IndividualismJOY1.15
Family OrientationCONSERVATISM1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Mississippi
CountryShare
United States87.9%
United Kingdom1.6%
Canada1.5%

See Mississippi audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Mississippi have in United States?

Mississippi has an estimated audience of 16,354,822 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Mississippi fans?

54.4% of Mississippi fans are female, 45.6% are male, with an average age of 43.6 years.

Which brands do Mississippi fans like most?

Mississippi fans show strongest brand affinity for 3D printing (1.53×), Pro-Ject (2.18×), and Nebraska Cornhuskers football (1.8×) over the country average.

Where do Mississippi fans live in United States?

Mississippi fans in United States are most concentrated in Mississippi (reach 1,585,669), Texas (reach 1,420,033), and California (reach 1,241,808). These three regions account for the largest share of the active audience.

What other brands do Mississippi fans also like?

Beyond Mississippi itself, the audience over-indexes on Pro-Ject (2.18×), Nebraska Cornhuskers football (1.8×), Jesse Plemons (1.65×), and Monogram (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.