Rascasse Audience Intelligence

Hudson River Audience in United States

A data profile of the people who buy, follow and care about Hudson River in United States — modelled from more than twelve digital signal sources. Hudson River has an estimated audience of 5,079,113 people in United States.

#4among River in United States#457among POI in United States#564in Travel & Leisure

The average Hudson River fan in United States is 39.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Trader Joe's, New York Mets, Non-alcoholic beverage, with strongest over-indexing on Trader Joe's (1.5× the country average).

Demographically, the Hudson River audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hudson River fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hudson River profile in United States.

Audience size
5.1M
in United States
Gender
57.9%♀
42.1% male
Age
39.6
average years
Country rank
#6606
POI in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hudson River fans

57.9% are female, 42.1% are male, average age 39.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Hudson River audience in United States
MetricValue
Female57.9%
Male42.1%
Average age39.6
Estimated audience size5,079,113
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Hudson River audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Hudson River audience comes from United States.

Worldwide audience distribution share by country for Hudson River
CountryShare
United States68.9%
Italy7.0%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hudson River audience in United States is strongest.

Fig. 05

Top regions by affinity

Hudson River fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M4.11×
02New Jersey~300K2.67×
03Vermont~10K1.53×
04Connecticut~80K1.48×
05Pennsylvania~200K1.18×
06Massachusetts~100K1.17×
07Rhode Island~20K1.13×
08New Hampshire~20K1.12×
09Maine~20K1.08×
10Indiana~100K1.03×
11Georgia~200K1.02×
12Virginia~100K1.01×
13Montana~10K0.99×
14Alaska~10K0.99×
15North Dakota~10K0.98×
16Texas~400K0.97×
17Idaho~20K0.96×
18Nebraska~20K0.95×
19Washington, District of Columbia~10K0.95×
20Utah~40K0.94×
21North Carolina~100K0.93×
22Wisconsin~70K0.91×
23South Dakota~10K0.91×
24California~500K0.90×
25Minnesota~70K0.90×
26Delaware~10K0.90×
27Maryland~80K0.89×
28Kansas~40K0.89×
29Missouri~70K0.88×
30West Virginia~20K0.87×
31Washington~90K0.86×
32South Carolina~70K0.86×
33Illinois~100K0.83×
34Ohio~100K0.83×
35Kentucky~50K0.82×
36New Mexico~20K0.82×
37Colorado~60K0.81×
38Arkansas~30K0.81×
39Hawaii~20K0.81×
40Oregon~50K0.80×
41Oklahoma~40K0.80×
42Iowa~30K0.80×
43Florida~300K0.78×
44Michigan~100K0.78×
45Tennessee~80K0.78×
46Alabama~50K0.77×
47Mississippi~30K0.77×
48Nevada~40K0.76×
49Arizona~80K0.75×
50Louisiana~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Hudson River, United States
0.74×1.00×4.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hudson River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hudson River audience
#·InterestCategoryAffinity×
01New York City FCSports4.47×
02New Jersey DevilsSports4.09×
03New York RangersSports3.86×
04New York IslandersSports3.52×
05Maison MargielaFashion & Accessoires2.77×
06Art DecoArts & Culture2.65×
07New York MetsSports2.50×
08Air FranceTravel & Leisure2.11×
09Malt whiskyFood & Beverages2.05×
10Buffalo SabresSports1.99×
11Non-alcoholic beverageFood & Beverages1.88×
12Bruce SpringsteenMusic & Radio1.88×
13British AirwaysTravel & Leisure1.81×
14Single malt whiskyFood & Beverages1.72×
15MadonnaMusic & Radio1.69×
16Minnesota WildSports1.65×
17Rail transportTravel & Leisure1.58×
18Standup paddleboardingSports1.57×
19Backpacking (travel)Travel & Leisure1.54×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hudson River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hudson River audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.55×
Career OrientationPOWER1.48×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hudson River audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Social Media UsageJOY0.66×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hudson River have in United States?

Hudson River has an estimated audience of 5,079,113 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hudson River fans?

57.9% of Hudson River fans are female, 42.1% are male, with an average age of 39.6 years.

03

Which brands do Hudson River fans like most?

Hudson River fans show strongest brand affinity for Trader Joe's (1.5×), New York Mets (2.5×), and Non-alcoholic beverage (1.88×) over the country average.

04

Where do Hudson River fans live in United States?

Hudson River fans in United States are most concentrated in New York (reach ~1M), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hudson River fans also like?

Beyond Hudson River itself, the audience over-indexes on New York Mets (2.5×), Non-alcoholic beverage (1.88×), Rail transport (1.58×), and New York Rangers (3.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hudson River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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