Ohio River Audience in United States

Ohio River logo

Ohio River has an estimated audience of 3,737,216 people in United States. 58.9% are female, 41.1% are male, average age 40.5. Top regions: Ohio, Kentucky, Texas. Top brand affinities: Sinaloa, Ken Griffey Jr., John James Audubon, Israeli cuisine, Finding Your Roots.

The average Ohio River fan in United States is 40.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Texas. Top brand affinities include Sinaloa, Ken Griffey Jr., John James Audubon, with strongest over-indexing on Sinaloa (4.97× the country average). Demographically, the Ohio River audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Ohio River fans

Demographic split for Ohio River audience in United States
MetricValue
Female58.9%
Male41.1%
Average age40.5
Estimated audience size3,737,216

Audience persona

The typical Ohio River fan in United States is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Ohio River in United States
RegionReachAffinity
Ohio520,2044.52×
Kentucky258,3735.51×
Texas239,4850.75×
California213,1120.52×
Indiana188,4592.76×
Pennsylvania171,5381.36×
Florida149,1770.59×
Illinois118,8130.95×
New York118,3980.57×
Virginia91,1391×
Georgia88,1940.77×
West Virginia86,3264.96×
Tennessee86,2161.15×
Michigan82,0270.84×
North Carolina80,9400.72×
Missouri67,4831.12×
New Jersey53,3610.56×
Washington52,6110.7×
Massachusetts48,2450.66×
Maryland43,4950.68×
Minnesota43,0360.8×
Colorado42,7330.73×
Arizona41,9380.55×
Wisconsin41,1880.73×
Alabama37,8050.72×
South Carolina35,7580.64×
Louisiana32,7410.68×
Oregon28,5010.67×
Oklahoma25,1540.61×
Utah23,5930.7×
Iowa22,0780.72×
Kansas22,0770.75×
Arkansas20,8520.68×
Mississippi19,9580.65×
Connecticut19,9100.53×
Nevada16,6160.46×
Nebraska13,1060.7×
Idaho10,7150.57×
New Mexico10,0580.54×
Washington, District of Columbia10,0280.89×
New Hampshire9,2740.63×
Maine8,8570.66×
North Dakota8,5361.11×
Montana8,0750.78×
Rhode Island5,9080.5×
South Dakota5,8780.68×
Hawaii5,3220.33×
Vermont4,9030.75×
Alaska4,8630.61×
Delaware4,1340.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio River audience
BrandAffinityCategory
Sinaloa4.97×Travel & Leisure
Ken Griffey Jr.2.89×Sports
John James Audubon6.09×Literature
Israeli cuisine1.7×Food & Beverages
Finding Your Roots1.58×Movies & TV
Gauri Khan1.96×Movies & TV
John Key2.21×Politics & Society
Otto Graham1.58×Sports
Iztaccihuatl2.22×
The Radiators (American band)1.8×Music & Radio
Summer Days (And Summer Nights!!)1.84×Music & Radio
Giuseppe Mazzini2.41×
Jbc1.73×Kids & Family
Nutritional yeast1.54×Food & Beverages
Junior State of America4.23×Politics & Society
JC1.99×
Brive-la-Gaillarde1.63×
Rodriguez Jr1.66×Music & Radio
Urla, İzmir1.94×Travel & Leisure
Empire State College2.2×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio River audience
TraitClusterScore
DIY MentalityTHRILL1.25
Career OrientationPOWER1.17
Community OrientationOPEN1.15
Family OrientationCONSERVATISM1.12
IndividualismJOY1.1
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Ohio River
CountryShare
United States93.1%
United Kingdom2.4%
Australia2.1%

See Ohio River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Ohio River have in United States?

Ohio River has an estimated audience of 3,737,216 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Ohio River fans?

58.9% of Ohio River fans are female, 41.1% are male, with an average age of 40.5 years.

Which brands do Ohio River fans like most?

Ohio River fans show strongest brand affinity for Sinaloa (4.97×), Ken Griffey Jr. (2.89×), and John James Audubon (6.09×) over the country average.

Where do Ohio River fans live in United States?

Ohio River fans in United States are most concentrated in Ohio (reach 520,204), Kentucky (reach 258,373), and Texas (reach 239,485). These three regions account for the largest share of the active audience.

What other brands do Ohio River fans also like?

Beyond Ohio River itself, the audience over-indexes on Ken Griffey Jr. (2.89×), John James Audubon (6.09×), Israeli cuisine (1.7×), and Finding Your Roots (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.