Rascasse Audience Intelligence

Ohio River Audience in United States

A data profile of the people who buy, follow and care about Ohio River in United States — modelled from more than twelve digital signal sources. Ohio River has an estimated audience of 3,737,216 people in United States.

#6among River in United States#621among POI in United States#702in Travel & Leisure

The average Ohio River fan in United States is 40.5 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, Kentucky.

Top brand affinities include Cincinnati Reds, Pittsburgh Penguins, Pittsburgh Pirates, with strongest over-indexing on Cincinnati Reds (8× the country average).

Demographically, the Ohio River audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio River fan in United States is more female, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Cincinnati Reds.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio River profile in United States.

Audience size
3.7M
in United States
Gender
58.9%♀
41.1% male
Age
40.5
average years
Country rank
#8517
POI in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio River fans

58.9% are female, 41.1% are male, average age 40.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Ohio River audience in United States
MetricValue
Female58.9%
Male41.1%
Average age40.5
Estimated audience size3,737,216
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Ohio River audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Ohio River audience comes from United States.

Worldwide audience distribution share by country for Ohio River
CountryShare
United States93.1%
United Kingdom2.4%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio River audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio River fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K4.96×
02West Virginia~70K4.05×
03Ohio~500K3.92×
04Indiana~200K2.63×
05Pennsylvania~200K1.30×
06Missouri~70K1.15×
07South Dakota~10K1.15×
08North Dakota~9K1.15×
09Montana~10K1.09×
10Tennessee~80K1.03×
11Virginia~90K0.99×
12Minnesota~50K0.95×
13Illinois~100K0.92×
14Wisconsin~50K0.92×
15Kansas~30K0.92×
16Michigan~90K0.89×
17Alaska~7K0.89×
18Nebraska~20K0.88×
19Idaho~20K0.87×
20Maine~10K0.85×
21Vermont~6K0.85×
22Texas~300K0.83×
23Washington, District of Columbia~9K0.81×
24Iowa~20K0.80×
25North Carolina~90K0.77×
26Utah~30K0.77×
27New Hampshire~10K0.76×
28Georgia~90K0.75×
29Alabama~40K0.75×
30Oklahoma~30K0.75×
31Mississippi~20K0.75×
32Arkansas~20K0.74×
33Rhode Island~9K0.74×
34Colorado~40K0.73×
35Washington~50K0.72×
36Louisiana~30K0.71×
37South Carolina~40K0.70×
38Oregon~30K0.70×
39New Mexico~10K0.70×
40Delaware~7K0.69×
41Maryland~40K0.66×
42Massachusetts~50K0.64×
43Hawaii~10K0.62×
44Connecticut~20K0.61×
45New Jersey~60K0.60×
46Arizona~50K0.59×
47California~200K0.56×
48Nevada~20K0.54×
49Florida~100K0.51×
50New York~100K0.51×
Fig. 06

Affinity by region

Affinity by region — Ohio River, United States
0.51×1.00×4.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio River audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports8.00×
02Pittsburgh PenguinsSports8.00×
03Columbus Blue JacketsSports6.31×
04Pittsburgh PiratesSports5.60×
05Garden centreHome & Garden2.95×
06Cleveland GuardiansSports2.86×
07Pittsburgh SteelersSports2.67×
08Hardware storeHome & Garden2.21×
09ZooKids & Family2.21×
10Non-alcoholic beverageFood & Beverages2.19×
11Rail transportTravel & Leisure2.14×
12PharmacyBusiness & Career1.80×
13Charitable organizationPolitics & Society1.80×
14Britney SpearsMusic & Radio1.74×
15Nonprofit organizationPolitics & Society1.68×
16PersonalisationHome & Garden1.63×
17Career developmentBusiness & Career1.60×
18Veterinary medicineBusiness & Career1.58×
19Life insuranceBusiness & Career1.57×
20SupermarketShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.95×
Community OrientationOPEN1.80×
DIY MentalityTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Sports ActivityPOWER0.61×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio River have in United States?

Ohio River has an estimated audience of 3,737,216 people in United States, concentrated in Ohio and Texas.

02

What is the gender split and age of Ohio River fans?

58.9% of Ohio River fans are female, 41.1% are male, with an average age of 40.5 years.

03

Which brands do Ohio River fans like most?

Ohio River fans show strongest brand affinity for Cincinnati Reds (8×), Pittsburgh Penguins (8×), and Pittsburgh Pirates (5.6×) over the country average.

04

Where do Ohio River fans live in United States?

Ohio River fans in United States are most concentrated in Ohio (reach ~500K), Texas (reach ~300K), and Kentucky (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio River fans also like?

Beyond Ohio River itself, the audience over-indexes on Pittsburgh Penguins (8×), Pittsburgh Pirates (5.6×), Pittsburgh Steelers (2.67×), and Nonprofit organization (1.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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