Missouri River Audience in United States
Missouri River has an estimated audience of 3,923,177 people in United States. 56.6% are female, 43.4% are male, average age 40.4. Top regions: Missouri, California, Texas. Top brand affinities: John Stuart Mill, Julio Cesar Chavez Jr., Shelby Foote, JTG, JR Aquino.
The average Missouri River fan in United States is 40.4 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Texas. Top brand affinities include John Stuart Mill, Julio Cesar Chavez Jr., Shelby Foote, with strongest over-indexing on John Stuart Mill (9.47× the country average). Demographically, the Missouri River audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Missouri River fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.4 |
| Estimated audience size | 3,923,177 |
Audience persona
The typical Missouri River fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for John Stuart Mill.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 225,530 | 3.57× |
| California | 183,726 | 0.43× |
| Texas | 181,964 | 0.54× |
| Florida | 111,644 | 0.42× |
| Illinois | 105,424 | 0.81× |
| New York | 93,619 | 0.43× |
| Minnesota | 68,928 | 1.23× |
| Nebraska | 65,688 | 3.34× |
| Iowa | 65,600 | 2.03× |
| Pennsylvania | 64,642 | 0.49× |
| Ohio | 60,030 | 0.5× |
| Washington | 57,694 | 0.73× |
| Virginia | 56,026 | 0.59× |
| Colorado | 56,025 | 0.91× |
| Michigan | 55,945 | 0.55× |
| Kansas | 55,524 | 1.8× |
| Georgia | 55,383 | 0.46× |
| Montana | 54,192 | 4.98× |
| North Carolina | 52,975 | 0.45× |
| Tennessee | 50,230 | 0.64× |
| Indiana | 47,636 | 0.66× |
| Wisconsin | 47,573 | 0.81× |
| South Dakota | 45,553 | 5.02× |
| Massachusetts | 42,842 | 0.55× |
| New Jersey | 42,719 | 0.43× |
| Arizona | 38,319 | 0.48× |
| Louisiana | 36,298 | 0.72× |
| Oklahoma | 31,722 | 0.73× |
| Kentucky | 30,328 | 0.62× |
| North Dakota | 29,953 | 3.72× |
| Utah | 29,345 | 0.84× |
| Oregon | 29,113 | 0.65× |
| Maryland | 28,608 | 0.42× |
| Arkansas | 28,174 | 0.87× |
| South Carolina | 25,316 | 0.43× |
| Alabama | 24,463 | 0.45× |
| Mississippi | 20,864 | 0.65× |
| Connecticut | 18,224 | 0.46× |
| Idaho | 18,080 | 0.92× |
| Nevada | 15,801 | 0.42× |
| West Virginia | 11,311 | 0.62× |
| New Mexico | 9,770 | 0.5× |
| New Hampshire | 8,894 | 0.58× |
| Wyoming | 7,896 | 1.36× |
| Maine | 7,213 | 0.51× |
| Washington, District of Columbia | 6,646 | 0.56× |
| Rhode Island | 5,299 | 0.42× |
| Hawaii | 5,014 | 0.3× |
| Alaska | 4,698 | 0.56× |
| Delaware | 4,214 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Stuart Mill | 9.47× | Politics & Society |
| Julio Cesar Chavez Jr. | 1.55× | Sports |
| Shelby Foote | 1.69× | Literature |
| JTG | 5.26× | Sports |
| JR Aquino | 2.63× | |
| John Key | 2.32× | Politics & Society |
| Tito Puente, Jr. | 3.12× | Music & Radio |
| The Radiators (American band) | 1.55× | Music & Radio |
| D3.js | 4.85× | Technology & Electronics |
| JS Kairouan | 1.95× | Sports |
| JBK Horse Shows | 1.55× | |
| West Los Angeles College | 1.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.04 |
| DIY Mentality | THRILL | 1.04 |
| Individualism | JOY | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
| Risk Appetite | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.0% |
| Mexico | 3.3% |
| Argentina | 1.1% |
See Missouri River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Ohio River (3,737,217)
Frequently asked questions
How many fans does Missouri River have in United States?
Missouri River has an estimated audience of 3,923,177 people in United States, concentrated in Missouri and California.
What is the gender split and age of Missouri River fans?
56.6% of Missouri River fans are female, 43.4% are male, with an average age of 40.4 years.
Which brands do Missouri River fans like most?
Missouri River fans show strongest brand affinity for John Stuart Mill (9.47×), Julio Cesar Chavez Jr. (1.55×), and Shelby Foote (1.69×) over the country average.
Where do Missouri River fans live in United States?
Missouri River fans in United States are most concentrated in Missouri (reach 225,530), California (reach 183,726), and Texas (reach 181,964). These three regions account for the largest share of the active audience.
What other brands do Missouri River fans also like?
Beyond Missouri River itself, the audience over-indexes on Julio Cesar Chavez Jr. (1.55×), Shelby Foote (1.69×), JTG (5.26×), and JR Aquino (2.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Missouri River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.