Elbe Audience in Germany
Elbe has an estimated audience of 2,218,409 people in Germany. 51.3% are female, 48.7% are male, average age 40.7. Top brand affinities: Home Office, Google Analytics, Stradivarius, KLIX (AM), Urban horticulture.
Top brand affinities include Home Office, Google Analytics, Stradivarius, with strongest over-indexing on Home Office (1.66× the country average). Demographically, the Elbe audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Elbe fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 40.7 |
| Estimated audience size | 2,218,409 |
Audience persona
The typical Elbe fan in Germany is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.66× | Business & Career |
| Google Analytics | 2.5× | Internet & Social Media |
| Stradivarius | 1.53× | Shopping |
| KLIX (AM) | 2.18× | Music & Radio |
| Urban horticulture | 1.52× | Home & Garden |
| Golden Gate | 4.72× | Games |
| Alaska | 3.05× | Travel & Leisure |
| Time (magazine) | 1.58× | News |
| Emperor Entertainment Group | 2.84× | Business & Career |
| Farinata | 9.92× | Food & Beverages |
| Sailor | 3.41× | Travel & Leisure |
| Bully (2011 film) | 4.01× | Movies & TV |
| Buddy – The Buddy Holly Story | 3.19× | Music & Radio |
| Iva Zanicchi | 9.32× | Politics & Society |
| Tuscany | 2.93× | Travel & Leisure |
| Cosenza Calcio | 9.92× | Sports |
| Jura Mountains | 3.38× | Travel & Leisure |
| Noodle (Gorillaz) | 1.85× | Music & Radio |
| Home Delivery | 1.62× | Food & Beverages |
| Matala, Crete | 5.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.22 |
| Pet Ownership | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.08 |
| Community Orientation | OPEN | 1.04 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.9% |
| Czech Republic | 5.9% |
| United States | 3.8% |
See Elbe audiences in other countries
More River audiences in Germany
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
- Saale (762,829)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elbe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.