Elbe Audience in Germany
Elbe has an estimated audience of 2,218,409 people in Germany. 51.3% are female, 48.7% are male, average age 40.7. Top brand affinities: F.C. Hansa Rostock, Dynamo Dresden, Borussia Dortmund, 1. FC Magdeburg, 2. Bundesliga.
Top brand affinities include F.C. Hansa Rostock, Dynamo Dresden, Borussia Dortmund, with strongest over-indexing on F.C. Hansa Rostock (9.92× the country average). Demographically, the Elbe audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Elbe fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 40.7 |
| Estimated audience size | 2,218,409 |
Audience persona
The typical Elbe fan in Germany is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for F.C. Hansa Rostock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F.C. Hansa Rostock | 9.92× | Sports |
| Dynamo Dresden | 5.73× | Sports |
| Borussia Dortmund | 2.42× | Sports |
| 1. FC Magdeburg | 9.32× | Sports |
| 2. Bundesliga | 4.12× | Sports |
| RB Leipzig | 3.92× | Sports |
| Eintracht Frankfurt | 2.84× | Sports |
| FC Bayern Munich | 2.05× | Sports |
| VfB Stuttgart | 2.83× | Sports |
| VfL Bochum | 4.62× | Sports |
| Satire | 4.08× | Literature |
| Transfermarkt | 2.56× | Sports |
| Die Flippers | 12.88× | Music & Radio |
| Timo Werner | 7.79× | Sports |
| 1. FC Kaiserslautern | 4.17× | Sports |
| SC Magdeburg | 7.77× | Sports |
| Whirlpool Corporation | 6.9× | Home & Garden |
| Obi (store) | 1.68× | Shopping |
| Michael Ballack | 6.97× | Sports |
| Germany national football team | 2.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.22 |
| Pet Ownership | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.08 |
| Community Orientation | OPEN | 1.04 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.9% |
| Czech Republic | 5.9% |
| United States | 3.8% |
See Elbe audiences in other countries
More River audiences in Germany
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
- Saale (762,829)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elbe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.