Rascasse Audience Intelligence

Elbe Audience in Germany

A data profile of the people who buy, follow and care about Elbe in Germany — modelled from more than twelve digital signal sources. Elbe has an estimated audience of 2,218,409 people in Germany.

#1among River in Germany#184among POI in Germany#242in Travel & Leisure

The average Elbe fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Niedersachsen.

Top brand affinities include Dynamo Dresden, 1. FC Magdeburg, F.C. Hansa Rostock, with strongest over-indexing on Dynamo Dresden (6.17× the country average).

Demographically, the Elbe audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elbe fan in Germany is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Dynamo Dresden.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elbe profile in Germany.

Audience size
2.2M
in Germany
Gender
51.3%♀
48.7% male
Age
40.7
average years
Country rank
#3007
POI in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elbe fans

51.3% are female, 48.7% are male, average age 40.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Elbe audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age40.7
Estimated audience size2,218,409
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Elbe audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Elbe audience comes from Germany.

Worldwide audience distribution share by country for Elbe
CountryShare
Germany64.8%
Czech Republic5.9%
United States3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elbe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elbe fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K2.25×
02Sachsen~200K2.21×
03Sachsen-Anhalt~100K1.90×
04Schleswig-Holstein~100K1.49×
05Niedersachsen~200K1.08×
06Mecklenburg-Vorpommern~40K0.99×
07Brandenburg~70K0.96×
08Berlin~70K0.74×
09Thüringen~40K0.73×
10Bremen~10K0.73×
11Saarland~20K0.62×
12Nordrhein-Westfalen~300K0.55×
13Bayern~200K0.53×
14Rheinland-Pfalz~60K0.53×
15Baden-Württemberg~200K0.52×
16Hessen~90K0.51×
Fig. 06

Affinity by region

Affinity by region — Elbe, Germany
0.51×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elbe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elbe audience
#·InterestCategoryAffinity×
01VfL OsnabrückSports9.92×
021. FC MagdeburgSports9.70×
03Michael BallackSports8.33×
04SpVgg Greuther FürthSports7.84×
05F.C. Hansa RostockSports6.69×
06VfL BochumSports6.47×
071. FC Union BerlinSports6.29×
08Dynamo DresdenSports6.17×
09Eintracht BraunschweigSports6.16×
10Oblivion (2013 film)Movies & TV6.15×
11Frauen-BundesligaSports5.80×
12Arminia BielefeldSports5.09×
13RB LeipzigSports4.07×
14TransfermarktSports3.17×
152. BundesligaSports2.80×
16Müller (company)Food & Beverages2.13×
17NatureHome & Garden2.07×
18FamilyKids & Family1.81×
19Borussia DortmundSports1.79×
20TagesschauMovies & TV1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elbe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elbe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Risk AppetiteTHRILL1.31×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elbe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
SustainabilityBALANCE0.78×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elbe have in Germany?

Elbe has an estimated audience of 2,218,409 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Elbe fans?

51.3% of Elbe fans are female, 48.7% are male, with an average age of 40.7 years.

03

Which brands do Elbe fans like most?

Elbe fans show strongest brand affinity for Dynamo Dresden (6.17×), 1. FC Magdeburg (9.7×), and F.C. Hansa Rostock (6.69×) over the country average.

04

Where do Elbe fans live in Germany?

Elbe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Sachsen (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Elbe fans also like?

Beyond Elbe itself, the audience over-indexes on 1. FC Magdeburg (9.7×), F.C. Hansa Rostock (6.69×), VfL Osnabrück (9.92×), and VfL Bochum (6.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See Elbe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elbe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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