Ottolenghi Audience in Germany
Ottolenghi has an estimated audience of 384,346 people in Germany. 70.4% are female, 29.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yotam Ottolenghi, Contemporary Ceramics, In aller Freundschaft, Immobilien, Beirut (band).
The average Ottolenghi fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yotam Ottolenghi, Contemporary Ceramics, In aller Freundschaft, with strongest over-indexing on Yotam Ottolenghi (530.72× the country average). Demographically, the Ottolenghi audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Ottolenghi fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 36.3 |
| Estimated audience size | 384,346 |
Audience persona
The typical Ottolenghi fan in Germany is more female, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Yotam Ottolenghi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,808 | 1.12× |
| Bayern | 85,896 | 1.39× |
| Baden-Württemberg | 61,148 | 1.17× |
| Berlin | 38,131 | 2.22× |
| Hessen | 34,223 | 1.17× |
| Niedersachsen | 27,662 | 0.74× |
| Hamburg | 17,066 | 1.96× |
| Rheinland-Pfalz | 15,622 | 0.81× |
| Sachsen | 13,420 | 0.71× |
| Schleswig-Holstein | 13,022 | 0.94× |
| Brandenburg | 7,884 | 0.66× |
| Thüringen | 4,795 | 0.49× |
| Sachsen-Anhalt | 4,049 | 0.41× |
| Mecklenburg-Vorpommern | 3,553 | 0.48× |
| Bremen | 3,499 | 1.06× |
| Saarland | 3,125 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yotam Ottolenghi | 530.72× | Food & Beverages |
| Contemporary Ceramics | 170.91× | Arts & Culture |
| In aller Freundschaft | 17.6× | Movies & TV |
| Immobilien | 14.55× | Business & Career |
| Beirut (band) | 54.62× | Music & Radio |
| Inn | 20.54× | Travel & Leisure |
| Storm of Love | 11.97× | Movies & TV |
| Toaster | 48.51× | Home & Garden |
| Trisha (actress) | 88.64× | Movies & TV |
| Étude | 148.16× | Music & Radio |
| Towel | 27.55× | Home & Garden |
| Record chart | 15.11× | Business & Career |
| Mug | 18.42× | Food & Beverages |
| Horst Lichter | 14.23× | Movies & TV |
| In Touch Weekly | 12.92× | News |
| Dishwasher | 18.03× | Home & Garden |
| Bengal cat | 9.22× | Pets & Animals |
| Sewing machine | 8.38× | Home & Garden |
| Sven Martinek | 12.36× | Movies & TV |
| Deodorant | 16.99× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.26 |
| Early Adopter Mentality | POWER | 2.5 |
| Design Affinity | PREMIUM | 1.85 |
| Indulgence | JOY | 1.75 |
| Sustainability | BALANCE | 1.73 |
| Community Orientation | OPEN | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 32.9% |
| Germany | 17.5% |
| France | 7.7% |
See Ottolenghi audiences in other countries
More Chef audiences in Germany
- Alfons Schuhbeck (2,554,463)
- Cornelia Poletto (1,206,211)
- Steffen Henssler (927,720)
- Alexander Herrmann (810,060)
- Tim Raue (770,478)
Frequently asked questions
How many fans does Ottolenghi have in Germany?
Ottolenghi has an estimated audience of 384,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ottolenghi fans?
70.4% of Ottolenghi fans are female, 29.6% are male, with an average age of 36.3 years.
Which brands do Ottolenghi fans like most?
Ottolenghi fans show strongest brand affinity for Yotam Ottolenghi (530.72×), Contemporary Ceramics (170.91×), and In aller Freundschaft (17.6×) over the country average.
Where do Ottolenghi fans live in Germany?
Ottolenghi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,808), Bayern (reach 85,896), and Baden-Württemberg (reach 61,148). These three regions account for the largest share of the active audience.
What other brands do Ottolenghi fans also like?
Beyond Ottolenghi itself, the audience over-indexes on Contemporary Ceramics (170.91×), In aller Freundschaft (17.6×), Immobilien (14.55×), and Beirut (band) (54.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ottolenghi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.