Rascasse Audience Intelligence

Ottolenghi Audience in Germany

A data profile of the people who buy, follow and care about Ottolenghi in Germany — modelled from more than twelve digital signal sources. Ottolenghi has an estimated audience of 377,770 people in Germany.

#16among Chef in Germany#2994among Person in Germany#727in Food & Beverages

The average Ottolenghi fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yotam Ottolenghi, Contemporary Ceramics, Die Küchenschlacht, with strongest over-indexing on Yotam Ottolenghi (530.72× the country average).

Demographically, the Ottolenghi audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ottolenghi fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Yotam Ottolenghi.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ottolenghi profile in Germany.

Audience size
378K
in Germany
Gender
70.4%♀
29.6% male
Age
36.3
average years
Country rank
#14676
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ottolenghi fans

70.4% are female, 29.6% are male, average age 36.3.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Ottolenghi audience in Germany
MetricValue
Female70.4%
Male29.6%
Average age36.3
Estimated audience size377,770
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Ottolenghi audience in Germany
Age bracketShare%
16-1931%
20-2912%
30-3921%
40-4923%
50+12%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Ottolenghi audience comes from Germany.

Worldwide audience distribution share by country for Ottolenghi
CountryShare
United Kingdom31.8%
Germany17.5%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ottolenghi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ottolenghi fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.97×
02Hamburg~20K1.82×
03Bayern~80K1.33×
04Baden-Württemberg~60K1.14×
05Hessen~30K1.12×
06Nordrhein-Westfalen~90K1.11×
07Bremen~4K1.09×
08Schleswig-Holstein~10K0.98×
09Rheinland-Pfalz~20K0.87×
10Niedersachsen~30K0.81×
11Saarland~4K0.79×
12Sachsen~10K0.76×
13Brandenburg~9K0.73×
14Thüringen~6K0.62×
15Mecklenburg-Vorpommern~4K0.60×
16Sachsen-Anhalt~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Ottolenghi, Germany
0.56×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ottolenghi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ottolenghi audience
#·InterestCategoryAffinity×
01Yotam OttolenghiFood & Beverages530.72×
02Contemporary CeramicsArts & Culture170.91×
03ÉtudeMusic & Radio148.16×
04Trisha (actress)Movies & TV88.64×
05Beirut (band)Music & Radio54.62×
06Die KüchenschlachtFood & Beverages51.93×
07ToasterHome & Garden48.51×
08TowelHome & Garden27.55×
09InnTravel & Leisure20.54×
10MugFood & Beverages18.42×
11DishwasherHome & Garden18.03×
12In aller FreundschaftMovies & TV17.60×
13Record chartBusiness & Career15.11×
14ImmobilienBusiness & Career14.55×
15Horst LichterMovies & TV14.23×
16In Touch WeeklyNews12.92×
17Storm of LoveMovies & TV11.97×
18Bares für RaresMovies & TV10.98×
19Bengal catPets & Animals9.22×
20Sarah EngelsMovies & TV9.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ottolenghi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ottolenghi audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.65×
Convenience OrientationPREMIUM1.32×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ottolenghi audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
Career OrientationPOWER0.59×
PatriotismCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ottolenghi have in Germany?

Ottolenghi has an estimated audience of 377,770 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ottolenghi fans?

70.4% of Ottolenghi fans are female, 29.6% are male, with an average age of 36.3 years.

03

Which brands do Ottolenghi fans like most?

Ottolenghi fans show strongest brand affinity for Yotam Ottolenghi (530.72×), Contemporary Ceramics (170.91×), and Die Küchenschlacht (51.93×) over the country average.

04

Where do Ottolenghi fans live in Germany?

Ottolenghi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ottolenghi fans also like?

Beyond Ottolenghi itself, the audience over-indexes on Contemporary Ceramics (170.91×), Die Küchenschlacht (51.93×), In aller Freundschaft (17.6×), and Immobilien (14.55×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Ottolenghi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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