A data profile of the people who buy, follow and care about In Touch Weekly in Germany — modelled from more than twelve digital signal sources. In Touch Weekly has an estimated audience of 2,029,446 people in Germany.
The average In Touch Weekly fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Loose Women, Olga Kurylenko, Liza Minnelli, with strongest over-indexing on Loose Women (26.83× the country average).
Demographically, the In Touch Weekly audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical In Touch Weekly fan in Germany is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Loose Women.
The key figures that characterise the In Touch Weekly profile in Germany.
84.1% are female, 15.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 84.1% |
| Male | 15.9% |
| Average age | 39.2 |
| Estimated audience size | 2,029,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide In Touch Weekly audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 67.5% |
| Canada | 8.6% |
| United States | 5.2% |
Where the In Touch Weekly audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~100K | 1.82× | |
| 02 | Schleswig-Holstein | ~90K | 1.19× | |
| 03 | Mecklenburg-Vorpommern | ~40K | 1.15× | |
| 04 | Hamburg | ~50K | 1.07× | |
| 05 | Thüringen | ~50K | 1.03× | |
| 06 | Bremen | ~20K | 1.02× | |
| 07 | Nordrhein-Westfalen | ~400K | 0.99× | |
| 08 | Niedersachsen | ~200K | 0.96× | |
| 09 | Baden-Württemberg | ~300K | 0.94× | |
| 10 | Sachsen-Anhalt | ~50K | 0.94× | |
| 11 | Bayern | ~300K | 0.92× | |
| 12 | Berlin | ~80K | 0.92× | |
| 13 | Sachsen | ~90K | 0.85× | |
| 14 | Hessen | ~100K | 0.79× | |
| 15 | Rheinland-Pfalz | ~80K | 0.76× | |
| 16 | Saarland | ~20K | 0.75× |
The strongest cross-interests of the In Touch Weekly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Us Weekly | Internet & Social Media | 38.70× | ||
| 02 | Loose Women | Movies & TV | 26.83× | ||
| 03 | Olga Kurylenko | Fashion & Accessoires | 18.71× | ||
| 04 | Liza Minnelli | Music & Radio | 18.71× | ||
| 05 | OK! | News | 18.71× | ||
| 06 | Aaliyah | Music & Radio | 18.71× | ||
| 07 | Kronen Zeitung | News | 9.75× | ||
| 08 | Kelly Osbourne | Music & Radio | 7.64× | ||
| 09 | Let's Dance (German TV series) | Movies & TV | 5.31× | ||
| 10 | Roland Kaiser | Music & Radio | 4.27× | ||
| 11 | PromiFlash | Internet & Social Media | 4.04× | ||
| 12 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.85× | ||
| 13 | QVC | Movies & TV | 3.43× | ||
| 14 | Helene Fischer | Music & Radio | 2.96× | ||
| 15 | Schlager music | Music & Radio | 2.84× | ||
| 16 | Deichmann | Shopping | 2.46× | ||
| 17 | Nature | Home & Garden | 2.24× | ||
| 18 | Bild | News | 2.05× | ||
| 19 | Obi (store) | Shopping | 1.93× | ||
| 20 | FC Bayern Munich | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.51× | |
| Tradition | CONSERVATISM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Career Orientation | POWER | 0.79× | |
| Social Media Usage | JOY | 0.88× |
In Touch Weekly has an estimated audience of 2,029,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
84.1% of In Touch Weekly fans are female, 15.9% are male, with an average age of 39.2 years.
In Touch Weekly fans show strongest brand affinity for Loose Women (26.83×), Olga Kurylenko (18.71×), and Liza Minnelli (18.71×) over the country average.
In Touch Weekly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond In Touch Weekly itself, the audience over-indexes on Olga Kurylenko (18.71×), Liza Minnelli (18.71×), Let's Dance (German TV series) (5.31×), and OK! (18.71×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for In Touch Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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