OK! Audience in Germany
OK! has an estimated audience of 442,986 people in Germany. 81.2% are female, 18.8% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Catherine Zeta-Jones, Michael Douglas, In Touch Weekly, Eva Longoria, Hilary Duff.
The average OK! fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Catherine Zeta-Jones, Michael Douglas, In Touch Weekly, with strongest over-indexing on Catherine Zeta-Jones (42.18× the country average). Demographically, the OK! audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of OK! fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 41.1 |
| Estimated audience size | 442,986 |
Audience persona
The typical OK! fan in Germany is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Catherine Zeta-Jones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,709 | 1.09× |
| Bayern | 73,000 | 1.03× |
| Baden-Württemberg | 61,698 | 1.02× |
| Hessen | 50,616 | 1.5× |
| Niedersachsen | 47,179 | 1.1× |
| Berlin | 26,011 | 1.31× |
| Rheinland-Pfalz | 20,152 | 0.91× |
| Sachsen | 16,755 | 0.77× |
| Schleswig-Holstein | 13,563 | 0.85× |
| Brandenburg | 12,543 | 0.91× |
| Hamburg | 11,900 | 1.19× |
| Thüringen | 9,379 | 0.83× |
| Sachsen-Anhalt | 8,641 | 0.75× |
| Mecklenburg-Vorpommern | 7,371 | 0.87× |
| Saarland | 5,143 | 0.95× |
| Bremen | 3,486 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine Zeta-Jones | 42.18× | Movies & TV |
| Michael Douglas | 36.44× | Movies & TV |
| In Touch Weekly | 18.71× | News |
| Eva Longoria | 23.96× | Movies & TV |
| Hilary Duff | 22.14× | Movies & TV |
| Catherine, Duchess of Cambridge | 11.6× | Politics & Society |
| Let's Dance (German TV series) | 4.6× | Movies & TV |
| Roland Kaiser | 4.75× | Music & Radio |
| Spex (magazine) | 28.54× | Music & Radio |
| Channel 5 (UK) | 25.75× | Movies & TV |
| Bild | 2.42× | News |
| OK! Magazin | 13.26× | News |
| Tagesschau | 2.28× | Movies & TV |
| Tony Parker | 29.63× | Sports |
| Christina Aguilera | 10.65× | Music & Radio |
| Wetter.com | 2.55× | Home & Garden |
| X | 2.46× | Internet & Social Media |
| GMX Mail | 3.81× | Internet & Social Media |
| Gute Zeiten, schlechte Zeiten | 3.03× | Movies & TV |
| PromiFlash | 3.73× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.38 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Family Orientation | CONSERVATISM | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| United Kingdom | 11.0% |
| Armenia | 9.0% |
See OK! audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does OK! have in Germany?
OK! has an estimated audience of 442,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OK! fans?
81.2% of OK! fans are female, 18.8% are male, with an average age of 41.1 years.
Which brands do OK! fans like most?
OK! fans show strongest brand affinity for Catherine Zeta-Jones (42.18×), Michael Douglas (36.44×), and In Touch Weekly (18.71×) over the country average.
Where do OK! fans live in Germany?
OK! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,709), Bayern (reach 73,000), and Baden-Württemberg (reach 61,698). These three regions account for the largest share of the active audience.
What other brands do OK! fans also like?
Beyond OK! itself, the audience over-indexes on Michael Douglas (36.44×), In Touch Weekly (18.71×), Eva Longoria (23.96×), and Hilary Duff (22.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OK!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.