OK! Audience in Germany
A data profile of the people who buy, follow and care about OK! in Germany — modelled from more than twelve digital signal sources. OK! has an estimated audience of 450,068 people in Germany.
The average OK! fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Catherine Zeta-Jones, Michael Douglas, In Touch Weekly, with strongest over-indexing on Catherine Zeta-Jones (42.18× the country average).
Demographically, the OK! audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical OK! fan in Germany is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Catherine Zeta-Jones.
At a glance
The key figures that characterise the OK! profile in Germany.
Search interest · 12-month trend
Audience demographics of OK!
81.2% are female, 18.8% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 41.1 |
| Estimated audience size | 450,068 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide OK! audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 10.3% |
| Armenia | 8.5% |
Geography
Where the OK! audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.45× | |
| 02 | Berlin | ~20K | 1.23× | |
| 03 | Hamburg | ~10K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.08× | |
| 05 | Niedersachsen | ~50K | 1.06× | |
| 06 | Baden-Württemberg | ~60K | 1.01× | |
| 07 | Bayern | ~70K | 1.00× | |
| 08 | Saarland | ~5K | 1.00× | |
| 09 | Bremen | ~4K | 0.96× | |
| 10 | Schleswig-Holstein | ~20K | 0.95× | |
| 11 | Brandenburg | ~10K | 0.95× | |
| 12 | Rheinland-Pfalz | ~20K | 0.90× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.88× | |
| 14 | Thüringen | ~10K | 0.85× | |
| 15 | Sachsen-Anhalt | ~9K | 0.81× | |
| 16 | Sachsen | ~20K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the OK! audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Terry | Sports | 46.00× | ||
| 02 | Catherine Zeta-Jones | Movies & TV | 42.18× | ||
| 03 | Michael Douglas | Movies & TV | 36.44× | ||
| 04 | Tony Parker | Sports | 29.63× | ||
| 05 | Spex (magazine) | Music & Radio | 28.54× | ||
| 06 | Channel 5 (UK) | Movies & TV | 25.75× | ||
| 07 | Eva Longoria | Movies & TV | 23.96× | ||
| 08 | Hilary Duff | Movies & TV | 22.14× | ||
| 09 | In Touch Weekly | News | 18.71× | ||
| 10 | OK! Magazin | News | 13.26× | ||
| 11 | Catherine, Duchess of Cambridge | Politics & Society | 11.60× | ||
| 12 | Christina Aguilera | Music & Radio | 10.65× | ||
| 13 | Roland Kaiser | Music & Radio | 4.75× | ||
| 14 | Let's Dance (German TV series) | Movies & TV | 4.60× | ||
| 15 | Alles was zählt | Movies & TV | 4.26× | ||
| 16 | Michael Jackson | Music & Radio | 3.82× | ||
| 17 | GMX Mail | Internet & Social Media | 3.81× | ||
| 18 | X | Internet & Social Media | 2.46× | ||
| 19 | Bild | News | 2.42× | ||
| 20 | Tagesschau | Movies & TV | 2.28× |
Personality of the OK! audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.02× | |
| Mindfulness | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 0.96× |
Frequently asked questions
How many fans does OK! have in Germany?
OK! has an estimated audience of 450,068 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OK! fans?
81.2% of OK! fans are female, 18.8% are male, with an average age of 41.1 years.
Which brands do OK! fans like most?
OK! fans show strongest brand affinity for Catherine Zeta-Jones (42.18×), Michael Douglas (36.44×), and In Touch Weekly (18.71×) over the country average.
Where do OK! fans live in Germany?
OK! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do OK! fans also like?
Beyond OK! itself, the audience over-indexes on Michael Douglas (36.44×), In Touch Weekly (18.71×), Eva Longoria (23.96×), and Hilary Duff (22.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See OK! audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for OK!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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