OK! Magazin Audience in Germany
A data profile of the people who buy, follow and care about OK! Magazin in Germany — modelled from more than twelve digital signal sources. OK! Magazin has an estimated audience of 755,933 people in Germany.
The average OK! Magazin fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alles was zählt, Gute Zeiten, schlechte Zeiten, OK!, with strongest over-indexing on Alles was zählt (12.93× the country average).
Demographically, the OK! Magazin audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical OK! Magazin fan in Germany is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Alles was zählt.
At a glance
The key figures that characterise the OK! Magazin profile in Germany.
Search interest · 12-month trend
Audience demographics of OK! Magazin
80.6% are female, 19.4% are male, average age 43.4.
Gender split
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 43.4 |
| Estimated audience size | 755,933 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide OK! Magazin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 82.1% |
| Austria | 6.1% |
| Switzerland | 5.8% |
Geography
Where the OK! Magazin audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~30K | 1.41× | |
| 02 | Hamburg | ~20K | 1.23× | |
| 03 | Schleswig-Holstein | ~30K | 1.16× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.15× | |
| 05 | Bayern | ~100K | 1.10× | |
| 06 | Baden-Württemberg | ~100K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 08 | Sachsen-Anhalt | ~20K | 1.02× | |
| 09 | Sachsen | ~40K | 0.98× | |
| 10 | Berlin | ~30K | 0.95× | |
| 11 | Saarland | ~8K | 0.90× | |
| 12 | Bremen | ~6K | 0.90× | |
| 13 | Thüringen | ~20K | 0.86× | |
| 14 | Rheinland-Pfalz | ~30K | 0.81× | |
| 15 | Hessen | ~40K | 0.76× | |
| 16 | Niedersachsen | ~50K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the OK! Magazin audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vindictus | Games | 109.59× | ||
| 02 | AFI (band) | Music & Radio | 98.33× | ||
| 03 | Waco, Texas | Travel & Leisure | 34.09× | ||
| 04 | OK! | News | 33.55× | ||
| 05 | LaGuardia Airport | Travel & Leisure | 30.02× | ||
| 06 | Alles was zählt | Movies & TV | 12.93× | ||
| 07 | TV DIGITAL | Movies & TV | 10.82× | ||
| 08 | Gala | News | 10.63× | ||
| 09 | Unter Uns | Movies & TV | 9.70× | ||
| 10 | Gute Zeiten, schlechte Zeiten | Movies & TV | 8.55× | ||
| 11 | Pietro Lombardi | Movies & TV | 8.44× | ||
| 12 | PromiFlash | Internet & Social Media | 7.55× | ||
| 13 | MSN | News | 6.88× | ||
| 14 | Roland Kaiser | Music & Radio | 6.37× | ||
| 15 | Let's Dance (German TV series) | Movies & TV | 6.23× | ||
| 16 | BUNTE.de | Internet & Social Media | 5.76× | ||
| 17 | Florian Silbereisen | Music & Radio | 5.02× | ||
| 18 | Discount stores | Shopping | 2.23× | ||
| 19 | Borussia Dortmund | Sports | 2.07× | ||
| 20 | dB’s | Music & Radio | 1.72× |
Personality of the OK! Magazin audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.69× | |
| Creativity | OPEN | 1.64× | |
| Family Orientation | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.85× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Patriotism | CONSERVATISM | 0.92× |
Frequently asked questions
How many fans does OK! Magazin have in Germany?
OK! Magazin has an estimated audience of 755,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OK! Magazin fans?
80.6% of OK! Magazin fans are female, 19.4% are male, with an average age of 43.4 years.
Which brands do OK! Magazin fans like most?
OK! Magazin fans show strongest brand affinity for Alles was zählt (12.93×), Gute Zeiten, schlechte Zeiten (8.55×), and OK! (33.55×) over the country average.
Where do OK! Magazin fans live in Germany?
OK! Magazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do OK! Magazin fans also like?
Beyond OK! Magazin itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (8.55×), OK! (33.55×), Waco, Texas (34.09×), and AFI (band) (98.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for OK! Magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.