OK! Magazin Audience in Germany
OK! Magazin has an estimated audience of 749,377 people in Germany. 80.6% are female, 19.4% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Gute Zeiten, schlechte Zeiten, OK!, Waco, Texas, AFI (band).
The average OK! Magazin fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Gute Zeiten, schlechte Zeiten, OK!, with strongest over-indexing on Gala (10.63× the country average). Demographically, the OK! Magazin audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of OK! Magazin fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 43.4 |
| Estimated audience size | 749,377 |
Audience persona
The typical OK! Magazin fan in Germany is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,528 | 1.16× |
| Bayern | 136,129 | 1.13× |
| Baden-Württemberg | 109,302 | 1.07× |
| Niedersachsen | 62,706 | 0.86× |
| Hessen | 44,595 | 0.78× |
| Rheinland-Pfalz | 35,037 | 0.93× |
| Brandenburg | 32,449 | 1.4× |
| Berlin | 31,932 | 0.95× |
| Schleswig-Holstein | 31,808 | 1.18× |
| Sachsen | 31,706 | 0.86× |
| Hamburg | 19,746 | 1.17× |
| Sachsen-Anhalt | 18,604 | 0.96× |
| Mecklenburg-Vorpommern | 17,608 | 1.23× |
| Thüringen | 14,052 | 0.74× |
| Saarland | 7,364 | 0.8× |
| Bremen | 5,027 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 10.63× | News |
| Gute Zeiten, schlechte Zeiten | 8.55× | Movies & TV |
| OK! | 33.55× | News |
| Waco, Texas | 34.09× | Travel & Leisure |
| AFI (band) | 98.33× | Music & Radio |
| Let's Dance (German TV series) | 6.23× | Movies & TV |
| PromiFlash | 7.55× | Internet & Social Media |
| Roland Kaiser | 6.37× | Music & Radio |
| MSN | 6.88× | News |
| TV DIGITAL | 10.82× | Movies & TV |
| Vindictus | 109.59× | Games |
| Unter Uns | 9.7× | Movies & TV |
| Borussia Dortmund | 2.07× | Sports |
| Florian Silbereisen | 5.02× | Music & Radio |
| BUNTE.de | 5.76× | Internet & Social Media |
| LaGuardia Airport | 30.02× | Travel & Leisure |
| Pietro Lombardi | 8.44× | Movies & TV |
| Discount stores | 2.23× | Shopping |
| Storm of Love | 4.35× | Movies & TV |
| Simone Ballack | 5.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.39 |
| Family Orientation | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
| Sustainability | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Austria | 6.2% |
| Switzerland | 6.0% |
See OK! Magazin audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does OK! Magazin have in Germany?
OK! Magazin has an estimated audience of 749,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OK! Magazin fans?
80.6% of OK! Magazin fans are female, 19.4% are male, with an average age of 43.4 years.
Which brands do OK! Magazin fans like most?
OK! Magazin fans show strongest brand affinity for Gala (10.63×), Gute Zeiten, schlechte Zeiten (8.55×), and OK! (33.55×) over the country average.
Where do OK! Magazin fans live in Germany?
OK! Magazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,528), Bayern (reach 136,129), and Baden-Württemberg (reach 109,302). These three regions account for the largest share of the active audience.
What other brands do OK! Magazin fans also like?
Beyond OK! Magazin itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (8.55×), OK! (33.55×), Waco, Texas (34.09×), and AFI (band) (98.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OK! Magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.