Waco, Texas Audience in Germany
Waco, Texas has an estimated audience of 380,689 people in Germany. 77.1% are female, 22.9% are male, average age 44.7. Top brand affinities: Rossmann, Home lift, Progressive rock, Home Office, Time (magazine).
Top brand affinities include Rossmann, Home lift, Progressive rock, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Waco, Texas audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Waco, Texas fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 44.7 |
| Estimated audience size | 380,689 |
Audience persona
The typical Waco, Texas fan in Germany is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Home lift | 36.98× | Health |
| Progressive rock | 2.54× | Music & Radio |
| Home Office | 1.55× | Business & Career |
| Time (magazine) | 2.56× | News |
| Urban Outfitters | 1.83× | Shopping |
| Israel | 2.04× | Travel & Leisure |
| Eindhoven | 2.18× | Travel & Leisure |
| VfL Wolfsburg | 1.67× | Sports |
| The Hunt (2012 film) | 3.72× | Movies & TV |
| Join Me | 10.36× | Technology & Electronics |
| Jack White | 1.54× | Movies & TV |
| Minestrone | 1.79× | Food & Beverages |
| Este, Veneto | 1.71× | Travel & Leisure |
| Corfu (regional unit) | 2.17× | Travel & Leisure |
| Surveillance aircraft | 3.38× | |
| Hoorn | 4.74× | Travel & Leisure |
| MK | 1.74× | Music & Radio |
| New Era (Namibia) | 2.34× | News |
| Ireen Sheer | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.56 |
| Spirituality | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.43 |
| Early Adopter Mentality | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.2% |
| Germany | 9.9% |
| Canada | 2.8% |
See Waco, Texas audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waco, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.