Waco, Texas Audience in United States
Waco, Texas has an estimated audience of 2,516,327 people in United States. 63.8% are female, 36.2% are male, average age 42.2. Top brand affinities: Capital One, Google Maps, Diane Keaton, AccuWeather, Kendra Scott.
Top brand affinities include Capital One, Google Maps, Diane Keaton, with strongest over-indexing on Capital One (11.97× the country average). Demographically, the Waco, Texas audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Waco, Texas fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.2 |
| Estimated audience size | 2,516,327 |
Audience persona
The typical Waco, Texas fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 11.97× | Business & Career |
| Google Maps | 9.26× | Internet & Social Media |
| Diane Keaton | 12.36× | Movies & TV |
| AccuWeather | 12.72× | Home & Garden |
| Kendra Scott | 19.91× | Fashion & Accessoires |
| Billy Bob Thornton | 15.68× | Movies & TV |
| Bruce Willis | 12.92× | Movies & TV |
| Indeed.com | 7.35× | Business & Career |
| Jennifer Garner | 20.77× | Movies & TV |
| Matthew McConaughey | 14.98× | Movies & TV |
| CarGurus | 9.61× | Cars & Mobility |
| Circle K | 11.49× | Shopping |
| Catherine Zeta-Jones | 18.54× | Movies & TV |
| Aaron Rodgers | 10.23× | Sports |
| Demi Moore | 13.78× | Movies & TV |
| Khan Academy | 12.38× | Business & Career |
| Beetlejuice | 7.01× | Movies & TV |
| Blake Lively | 13.95× | Movies & TV |
| Google News | 8.32× | News |
| DeviantArt | 9.76× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.09 |
| Luxury Orientation | PREMIUM | 1.81 |
| Patriotism | CONSERVATISM | 1.78 |
| Extroversion | THRILL | 1.27 |
| DIY Mentality | THRILL | 1.21 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.2% |
| Germany | 9.9% |
| Canada | 2.8% |
See Waco, Texas audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waco, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.