Waco, Texas Audience in United States
Waco, Texas has an estimated audience of 2,516,327 people in United States. 63.8% are female, 36.2% are male, average age 42.2. Top brand affinities: Goop, headspace, Wok, Governor of Michigan, Google Home.
Top brand affinities include Goop, headspace, Wok, with strongest over-indexing on Goop (12.78× the country average). Demographically, the Waco, Texas audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Waco, Texas fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.2 |
| Estimated audience size | 2,516,327 |
Audience persona
The typical Waco, Texas fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.78× | Internet & Social Media |
| headspace | 20.77× | Health |
| Wok | 9.92× | Food & Beverages |
| Governor of Michigan | 11.13× | Politics & Society |
| Google Home | 9.17× | Technology & Electronics |
| Nebraska | 3.66× | Travel & Leisure |
| Cherish (group) | 14.44× | Music & Radio |
| Grace Slick | 10.92× | Music & Radio |
| Fairy godmother | 8.84× | Literature |
| Jeep Grand Cherokee (WJ) | 7.01× | Cars & Mobility |
| Grinch | 4.38× | Movies & TV |
| Hibachi | 8.55× | Food & Beverages |
| Urban Outfitters | 1.98× | Shopping |
| Israel | 2.16× | Travel & Leisure |
| Pro-Ject | 3.49× | Music & Radio |
| Guitarist (magazine) | 9.71× | Music & Radio |
| Vocal harmony | 3.81× | Music & Radio |
| TV Fanatic | 8.85× | Movies & TV |
| El Paso County, Colorado | 10.5× | Travel & Leisure |
| Kikar HaShabbat | 13.4× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.09 |
| Luxury Orientation | PREMIUM | 1.81 |
| Patriotism | CONSERVATISM | 1.78 |
| Extroversion | THRILL | 1.27 |
| DIY Mentality | THRILL | 1.21 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.2% |
| Germany | 9.9% |
| Canada | 2.8% |
See Waco, Texas audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waco, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.