Gala Audience in Germany
A data profile of the people who buy, follow and care about Gala in Germany — modelled from more than twelve digital signal sources. Gala has an estimated audience of 1,590,802 people in Germany.
The average Gala fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Isabel Marant, Superdry., Made in France, with strongest over-indexing on Isabel Marant (8.98× the country average).
Demographically, the Gala audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gala fan in Germany is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Isabel Marant.
At a glance
The key figures that characterise the Gala profile in Germany.
Search interest · 12-month trend
Audience demographics of Gala
81.4% are female, 18.6% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 41.0 |
| Estimated audience size | 1,590,802 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Gala audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 33.9% |
| France | 13.0% |
| United Kingdom | 3.6% |
Geography
Where the Gala audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.25× | |
| 02 | Baden-Württemberg | ~300K | 1.24× | |
| 03 | Schleswig-Holstein | ~70K | 1.21× | |
| 04 | Hamburg | ~40K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~400K | 1.08× | |
| 06 | Saarland | ~20K | 1.07× | |
| 07 | Niedersachsen | ~200K | 1.01× | |
| 08 | Rheinland-Pfalz | ~80K | 1.00× | |
| 09 | Bremen | ~10K | 0.97× | |
| 10 | Hessen | ~100K | 0.93× | |
| 11 | Mecklenburg-Vorpommern | ~30K | 0.93× | |
| 12 | Berlin | ~60K | 0.88× | |
| 13 | Brandenburg | ~40K | 0.88× | |
| 14 | Sachsen-Anhalt | ~30K | 0.85× | |
| 15 | Sachsen | ~60K | 0.81× | |
| 16 | Thüringen | ~30K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gala audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superdry. | Fashion & Accessoires | 13.22× | ||
| 02 | Maje | Shopping | 12.34× | ||
| 03 | JACK & JONES | Fashion & Accessoires | 11.88× | ||
| 04 | Made in France | Business & Career | 9.42× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 8.98× | ||
| 06 | Maison Margiela | Fashion & Accessoires | 8.40× | ||
| 07 | Ted Baker | Fashion & Accessoires | 6.90× | ||
| 08 | Home Interiors | Home & Garden | 4.41× | ||
| 09 | Home decorating ideas | Home & Garden | 4.25× | ||
| 10 | Architecture & Interior Design | Home & Garden | 3.97× | ||
| 11 | Decoration | Home & Garden | 3.35× | ||
| 12 | Primark | Shopping | 2.85× | ||
| 13 | Home Interior Design | Home & Garden | 2.77× | ||
| 14 | Bonprix | Shopping | 2.73× | ||
| 15 | Architecture & Design | Business & Career | 2.71× | ||
| 16 | Child development | Business & Career | 2.65× | ||
| 17 | Deichmann | Shopping | 2.40× | ||
| 18 | Home Design | Home & Garden | 2.37× | ||
| 19 | Internet & Social Media | 1.80× | |||
| 20 | H&M | Shopping | 1.64× |
Personality of the Gala audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.49× | |
| Individualism | JOY | 1.17× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.42× | |
| Spirituality | BALANCE | 0.51× | |
| Career Orientation | POWER | 0.62× |
Frequently asked questions
How many fans does Gala have in Germany?
Gala has an estimated audience of 1,590,802 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gala fans?
81.4% of Gala fans are female, 18.6% are male, with an average age of 41.0 years.
Which brands do Gala fans like most?
Gala fans show strongest brand affinity for Isabel Marant (8.98×), Superdry. (13.22×), and Made in France (9.42×) over the country average.
Where do Gala fans live in Germany?
Gala fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Gala fans also like?
Beyond Gala itself, the audience over-indexes on Superdry. (13.22×), Made in France (9.42×), Maje (12.34×), and Home Interiors (4.41×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Gala audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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