Gala Audience in Germany
Gala has an estimated audience of 15,591,909 people in Germany. 81.4% are female, 18.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Superdry., Isabel Marant, Made in France, Maje, Home Interiors.
The average Gala fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Superdry., Isabel Marant, Made in France, with strongest over-indexing on Superdry. (13.22× the country average). Demographically, the Gala audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Gala fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 41.0 |
| Estimated audience size | 15,591,909 |
Audience persona
The typical Gala fan in Germany is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Superdry..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,802,749 | 1.11× |
| Bayern | 3,216,896 | 1.28× |
| Baden-Württemberg | 2,717,657 | 1.28× |
| Niedersachsen | 1,549,388 | 1.02× |
| Hessen | 1,111,924 | 0.94× |
| Rheinland-Pfalz | 774,150 | 0.99× |
| Schleswig-Holstein | 676,897 | 1.21× |
| Berlin | 649,207 | 0.93× |
| Sachsen | 623,702 | 0.82× |
| Brandenburg | 410,366 | 0.85× |
| Hamburg | 403,969 | 1.15× |
| Sachsen-Anhalt | 333,571 | 0.83× |
| Thüringen | 286,543 | 0.72× |
| Mecklenburg-Vorpommern | 266,367 | 0.89× |
| Saarland | 195,965 | 1.02× |
| Bremen | 127,776 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superdry. | 13.22× | Fashion & Accessoires |
| Isabel Marant | 8.98× | Fashion & Accessoires |
| Made in France | 9.42× | Business & Career |
| Maje | 12.34× | Shopping |
| Home Interiors | 4.41× | Home & Garden |
| Primark | 2.85× | Shopping |
| Maison Margiela | 8.4× | Fashion & Accessoires |
| Deichmann | 2.4× | Shopping |
| Home decorating ideas | 4.25× | Home & Garden |
| Decoration | 3.35× | Home & Garden |
| Bonprix | 2.73× | Shopping |
| Architecture & Interior Design | 3.97× | Home & Garden |
| Architecture & Design | 2.71× | Business & Career |
| JACK & JONES | 11.88× | Fashion & Accessoires |
| Home Interior Design | 2.77× | Home & Garden |
| 1.8× | Internet & Social Media | |
| Ted Baker | 6.9× | Fashion & Accessoires |
| Home Design | 2.37× | Home & Garden |
| Child development | 2.65× | Business & Career |
| H&M | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1.01 |
| Sports Activity | POWER | 0.97 |
| Design Affinity | PREMIUM | 0.96 |
| Indulgence | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.3% |
| France | 12.0% |
| United Kingdom | 4.6% |
See Gala audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Gala have in Germany?
Gala has an estimated audience of 15,591,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gala fans?
81.4% of Gala fans are female, 18.6% are male, with an average age of 41.0 years.
Which brands do Gala fans like most?
Gala fans show strongest brand affinity for Superdry. (13.22×), Isabel Marant (8.98×), and Made in France (9.42×) over the country average.
Where do Gala fans live in Germany?
Gala fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,802,749), Bayern (reach 3,216,896), and Baden-Württemberg (reach 2,717,657). These three regions account for the largest share of the active audience.
What other brands do Gala fans also like?
Beyond Gala itself, the audience over-indexes on Isabel Marant (8.98×), Made in France (9.42×), Maje (12.34×), and Home Interiors (4.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.