Maje Audience in Germany
Maje has an estimated audience of 763,109 people in Germany. 71.8% are female, 28.2% are male, average age 34.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Horse & Rider, Horse training, Danish design, Equine nutrition.
The average Maje fan in Germany is 34.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Horse & Rider, Horse training, with strongest over-indexing on Tagesschau (3.49× the country average). Demographically, the Maje audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Maje fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 34.0 |
| Estimated audience size | 763,109 |
Audience persona
The typical Maje fan in Germany is more female, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 202,037 | 1.65× |
| Nordrhein-Westfalen | 175,973 | 1.05× |
| Baden-Württemberg | 101,453 | 0.97× |
| Berlin | 97,508 | 2.86× |
| Hessen | 90,526 | 1.56× |
| Niedersachsen | 42,271 | 0.57× |
| Hamburg | 37,309 | 2.16× |
| Rheinland-Pfalz | 24,342 | 0.64× |
| Schleswig-Holstein | 20,547 | 0.75× |
| Sachsen | 19,422 | 0.52× |
| Brandenburg | 17,622 | 0.74× |
| Sachsen-Anhalt | 7,348 | 0.37× |
| Thüringen | 6,400 | 0.33× |
| Saarland | 5,769 | 0.62× |
| Bremen | 5,490 | 0.84× |
| Mecklenburg-Vorpommern | 5,372 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.49× | Movies & TV |
| Horse & Rider | 5.37× | Pets & Animals |
| Horse training | 4.97× | Pets & Animals |
| Danish design | 5.32× | Home & Garden |
| Equine nutrition | 5.4× | Pets & Animals |
| Pony | 5.5× | Pets & Animals |
| Home Interiors | 5.28× | Home & Garden |
| JYSK | 4.32× | Home & Garden |
| COS | 5.79× | Shopping |
| Pattern (sewing) | 5.25× | Home & Garden |
| Isabel Marant | 6.93× | Fashion & Accessoires |
| Horse breeding | 3.58× | Pets & Animals |
| Galatasaray S.K. | 2.81× | Sports |
| Woolworths | 3.8× | Shopping |
| Maisons du Monde | 6.55× | Home & Garden |
| Harry Potter | 1.68× | Movies & TV |
| Bonprix | 2.84× | Shopping |
| Terraced house | 3.99× | Home & Garden |
| Semi-detached | 5.55× | Home & Garden |
| S.Oliver | 4.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.28 |
| Luxury Orientation | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.59 |
| Creativity | OPEN | 1.52 |
| Sustainability | BALANCE | 1.49 |
| Individualism | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.6% |
| United States | 10.6% |
| Spain | 10.5% |
See Maje audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Maje have in Germany?
Maje has an estimated audience of 763,109 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Maje fans?
71.8% of Maje fans are female, 28.2% are male, with an average age of 34.0 years.
Which brands do Maje fans like most?
Maje fans show strongest brand affinity for Tagesschau (3.49×), Horse & Rider (5.37×), and Horse training (4.97×) over the country average.
Where do Maje fans live in Germany?
Maje fans in Germany are most concentrated in Bayern (reach 202,037), Nordrhein-Westfalen (reach 175,973), and Baden-Württemberg (reach 101,453). These three regions account for the largest share of the active audience.
What other brands do Maje fans also like?
Beyond Maje itself, the audience over-indexes on Horse & Rider (5.37×), Horse training (4.97×), Danish design (5.32×), and Equine nutrition (5.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.