Maje Target Market in Germany
A data profile of the people who buy, follow and care about Maje in Germany — modelled from more than twelve digital signal sources. Maje has an estimated audience of 763,656 people in Germany.
The average Maje fan in Germany is 34.0 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tagesschau, Horse & Rider, Horse training, with strongest over-indexing on Tagesschau (3.49× the country average).
Demographically, the Maje audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Maje fan in Germany is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Maje profile in Germany.
Search interest · 12-month trend
Customer demographics of Maje
71.8% are female, 28.2% are male, average age 34.0.
Gender split
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 34.0 |
| Estimated audience size | 763,656 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Maje audience comes from Germany.
| Country | Share |
|---|---|
| France | 20.7% |
| United States | 10.6% |
| Italy | 10.5% |
Geography
Where the Maje audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 2.67× | |
| 02 | Hamburg | ~40K | 2.20× | |
| 03 | Bayern | ~200K | 1.61× | |
| 04 | Hessen | ~90K | 1.60× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 06 | Baden-Württemberg | ~100K | 0.96× | |
| 07 | Bremen | ~6K | 0.87× | |
| 08 | Brandenburg | ~20K | 0.80× | |
| 09 | Schleswig-Holstein | ~20K | 0.76× | |
| 10 | Saarland | ~6K | 0.69× | |
| 11 | Rheinland-Pfalz | ~30K | 0.66× | |
| 12 | Niedersachsen | ~40K | 0.59× | |
| 13 | Sachsen | ~20K | 0.54× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.48× | |
| 15 | Sachsen-Anhalt | ~9K | 0.46× | |
| 16 | Thüringen | ~9K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Maje audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Isabel Marant | Fashion & Accessoires | 6.93× | ||
| 02 | Maisons du Monde | Home & Garden | 6.55× | ||
| 03 | COS | Shopping | 5.79× | ||
| 04 | Semi-detached | Home & Garden | 5.55× | ||
| 05 | Pony | Pets & Animals | 5.50× | ||
| 06 | Equine nutrition | Pets & Animals | 5.40× | ||
| 07 | Horse & Rider | Pets & Animals | 5.37× | ||
| 08 | Danish design | Home & Garden | 5.32× | ||
| 09 | Home Interiors | Home & Garden | 5.28× | ||
| 10 | Pattern (sewing) | Home & Garden | 5.25× | ||
| 11 | Horse training | Pets & Animals | 4.97× | ||
| 12 | S.Oliver | Fashion & Accessoires | 4.37× | ||
| 13 | JYSK | Home & Garden | 4.32× | ||
| 14 | Terraced house | Home & Garden | 3.99× | ||
| 15 | Woolworths | Shopping | 3.80× | ||
| 16 | Horse breeding | Pets & Animals | 3.58× | ||
| 17 | Tagesschau | Movies & TV | 3.49× | ||
| 18 | Bonprix | Shopping | 2.84× | ||
| 19 | Galatasaray S.K. | Sports | 2.81× | ||
| 20 | Harry Potter | Movies & TV | 1.68× |
Personality of the Maje audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.67× | |
| Sustainability | BALANCE | 1.55× | |
| Mindfulness | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.28× | |
| Social Media Usage | JOY | 0.35× | |
| Need for Security | CONSERVATISM | 0.38× |
Frequently asked questions
Who is Maje's target market in Germany?
Maje's target market in Germany covers an estimated 763,656 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Maje customers?
71.8% of the Maje audience are female, 28.2% are male, with an average age of 34.0 years.
Which brands do Maje fans like most?
Maje fans show strongest brand affinity for Tagesschau (3.49×), Horse & Rider (5.37×), and Horse training (4.97×) over the country average.
Where do Maje fans live in Germany?
Maje fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Maje fans also like?
Beyond Maje itself, the audience over-indexes on Horse & Rider (5.37×), Horse training (4.97×), Danish design (5.32×), and Equine nutrition (5.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,669,392)
- Primark (10,177,707)
- AliExpress (10,016,369)
See Maje audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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