Rascasse Audience Intelligence

JACK & JONES Target Market in Germany

A data profile of the people who buy, follow and care about JACK & JONES in Germany — modelled from more than twelve digital signal sources. JACK & JONES has an estimated audience of 419,125 people in Germany.

#25among Mainstream fashion in Germany#1744among Brand in Germany#643in Fashion & Accessoires

The average JACK & JONES fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Unique Gifts, Eventim, Hugendubel, with strongest over-indexing on Unique Gifts (6.81× the country average).

Demographically, the JACK & JONES audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical JACK & JONES fan in Germany is more male, around 27.0 years old, with strong Individualism tendencies and a notable affinity for Unique Gifts.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JACK & JONES profile in Germany.

Audience size
419K
in Germany
Gender
27.9%♀
72.1% male
Age
27.0
average years
Country rank
#13475
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JACK & JONES

27.9% are female, 72.1% are male, average age 27.0.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for JACK & JONES audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age27.0
Estimated audience size419,125
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the JACK & JONES audience in Germany
Age bracketShare%
16-1954%
20-2925%
30-3912%
40-496%
50+3%
Fig. 04

Worldwide distribution

8.9%

of the worldwide JACK & JONES audience comes from Germany.

Worldwide audience distribution share by country for JACK & JONES
CountryShare
France11.8%
United Kingdom9.2%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JACK & JONES audience in Germany is strongest.

Fig. 05

Top regions by affinity

JACK & JONES customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.58×
02Bremen~5K1.44×
03Baden-Württemberg~70K1.19×
04Bayern~80K1.18×
05Berlin~20K1.18×
06Nordrhein-Westfalen~100K1.08×
07Niedersachsen~40K1.03×
08Rheinland-Pfalz~20K1.03×
09Schleswig-Holstein~20K1.01×
10Mecklenburg-Vorpommern~7K0.91×
11Hessen~30K0.90×
12Thüringen~9K0.83×
13Sachsen~20K0.76×
14Saarland~4K0.72×
15Brandenburg~9K0.68×
16Sachsen-Anhalt~7K0.63×
Fig. 06

Affinity by region

Affinity by region — JACK & JONES, Germany
0.63×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JACK & JONES audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JACK & JONES audience
#·InterestCategoryAffinity×
01Unique GiftsShopping6.81×
02MARC CAINFashion & Accessoires6.36×
03Paleolithic dietHealth4.36×
04Birthday GiftsKids & Family4.20×
05Educational toyKids & Family4.17×
06Personalised GiftsHome & Garden4.07×
07Home RenovationsHome & Garden4.03×
08Bosch (TV series)Movies & TV4.02×
09LabradorPets & Animals3.65×
10EventimTravel & Leisure3.62×
11HugendubelShopping3.55×
12DecorationHome & Garden3.37×
13Home constructionHome & Garden3.33×
14Expensive TasteBusiness & Career3.31×
15Wetter.comHome & Garden3.00×
16UkraineTravel & Leisure2.51×
17NovelLiterature2.40×
18PeacemakerMovies & TV2.24×
19Lieferando.deFood & Beverages2.09×
20Netto Marken-DiscountShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JACK & JONES audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JACK & JONES audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.04×
Convenience OrientationPREMIUM0.78×
IndulgenceJOY0.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JACK & JONES audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.03×
Healthy LifestyleBALANCE0.03×
MindfulnessBALANCE0.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JACK & JONES's target market in Germany?

JACK & JONES's target market in Germany covers an estimated 419,125 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of JACK & JONES customers?

27.9% of the JACK & JONES audience are female, 72.1% are male, with an average age of 27.0 years.

03

Which brands do JACK & JONES fans like most?

JACK & JONES fans show strongest brand affinity for Unique Gifts (6.81×), Eventim (3.62×), and Hugendubel (3.55×) over the country average.

04

Where do JACK & JONES fans live in Germany?

JACK & JONES fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do JACK & JONES fans also like?

Beyond JACK & JONES itself, the audience over-indexes on Eventim (3.62×), Hugendubel (3.55×), Home construction (3.33×), and Netto Marken-Discount (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See JACK & JONES audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for JACK & JONES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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