JACK & JONES Audience in Germany
JACK & JONES has an estimated audience of 413,292 people in Germany. 27.9% are female, 72.1% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Wetter.com, Eventim, Home construction, Netto Marken-Discount.
The average JACK & JONES fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Wetter.com, Eventim, with strongest over-indexing on Unique Gifts (6.81× the country average). Demographically, the JACK & JONES audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of JACK & JONES fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 27.0 |
| Estimated audience size | 413,292 |
Audience persona
The typical JACK & JONES fan in Germany is more male, around 27.0 years old, with strong Tradition tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,878 | 1.14× |
| Bayern | 80,019 | 1.2× |
| Baden-Württemberg | 67,258 | 1.19× |
| Niedersachsen | 43,140 | 1.07× |
| Hessen | 29,752 | 0.94× |
| Rheinland-Pfalz | 21,457 | 1.04× |
| Berlin | 20,860 | 1.13× |
| Schleswig-Holstein | 16,426 | 1.11× |
| Sachsen | 15,733 | 0.78× |
| Hamburg | 12,528 | 1.34× |
| Brandenburg | 9,270 | 0.72× |
| Thüringen | 8,931 | 0.85× |
| Sachsen-Anhalt | 7,207 | 0.67× |
| Mecklenburg-Vorpommern | 6,946 | 0.88× |
| Bremen | 4,368 | 1.24× |
| Saarland | 3,531 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 6.81× | Shopping |
| Wetter.com | 3× | Home & Garden |
| Eventim | 3.62× | Travel & Leisure |
| Home construction | 3.33× | Home & Garden |
| Netto Marken-Discount | 2.06× | Shopping |
| Decoration | 3.37× | Home & Garden |
| Lieferando.de | 2.09× | Food & Beverages |
| Hugendubel | 3.55× | Shopping |
| Birthday Gifts | 4.2× | Kids & Family |
| Home Renovations | 4.03× | Home & Garden |
| Expensive Taste | 3.31× | Business & Career |
| Personalised Gifts | 4.07× | Home & Garden |
| Educational toy | 4.17× | Kids & Family |
| Ukraine | 2.51× | Travel & Leisure |
| MARC CAIN | 6.36× | Fashion & Accessoires |
| Peacemaker | 2.24× | Movies & TV |
| Bosch (TV series) | 4.02× | Movies & TV |
| Labrador | 3.65× | Pets & Animals |
| Novel | 2.4× | Literature |
| Paleolithic diet | 4.36× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.67 |
| Urban Lifestyle | OPEN | 1.64 |
| Individualism | JOY | 1.61 |
| Early Adopter Mentality | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 11.9% |
| United Kingdom | 9.4% |
| Germany | 9.0% |
See JACK & JONES audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does JACK & JONES have in Germany?
JACK & JONES has an estimated audience of 413,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JACK & JONES fans?
27.9% of JACK & JONES fans are female, 72.1% are male, with an average age of 27.0 years.
Which brands do JACK & JONES fans like most?
JACK & JONES fans show strongest brand affinity for Unique Gifts (6.81×), Wetter.com (3×), and Eventim (3.62×) over the country average.
Where do JACK & JONES fans live in Germany?
JACK & JONES fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,878), Bayern (reach 80,019), and Baden-Württemberg (reach 67,258). These three regions account for the largest share of the active audience.
What other brands do JACK & JONES fans also like?
Beyond JACK & JONES itself, the audience over-indexes on Wetter.com (3×), Eventim (3.62×), Home construction (3.33×), and Netto Marken-Discount (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JACK & JONES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.