Record chart Audience in Germany
Record chart has an estimated audience of 1,716,277 people in Germany. 47.3% are female, 52.7% are male, average age 38.2. Top brand affinities: German television comedy, Satire, Suzi Quatro, Akon, Ottolenghi.
Top brand affinities include German television comedy, Satire, Suzi Quatro, with strongest over-indexing on German television comedy (7.19× the country average). Demographically, the Record chart audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Business & Career · Type: Topic
Demographics of Record chart fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 38.2 |
| Estimated audience size | 1,716,277 |
Audience persona
The typical Record chart fan in Germany is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for German television comedy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| German television comedy | 7.19× | Movies & TV |
| Satire | 5.36× | Literature |
| Suzi Quatro | 9.67× | Music & Radio |
| Akon | 14.92× | Music & Radio |
| Ottolenghi | 13.92× | Food & Beverages |
| Western Union | 3.68× | Business & Career |
| HammerFall | 27.12× | Music & Radio |
| Black metal | 6.45× | Music & Radio |
| FC Bayern Munich | 1.6× | Sports |
| Experimental music | 15.12× | Music & Radio |
| Freeware | 2.09× | Technology & Electronics |
| Stuttgart | 2.51× | Travel & Leisure |
| Hygiene | 2.47× | Beauty & Wellness |
| Maine Coon | 3.4× | Pets & Animals |
| Dieter Bohlen | 3.42× | Music & Radio |
| Hairstyle | 2.3× | Beauty & Wellness |
| Vacation rental | 3.11× | Travel & Leisure |
| Singer-songwriter | 2.57× | Music & Radio |
| Eintracht Frankfurt | 1.83× | Sports |
| Catering | 3.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Tradition | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.18 |
| Pet Ownership | JOY | 1.1 |
| Travelling | THRILL | 1.04 |
| Indulgence | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 8.2% |
| United Kingdom | 5.6% |
See Record chart audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Record chart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.