A data profile of the people who buy, follow and care about Tattoos in Denmark — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 1,187,971 people in Denmark.
Tattoos has an estimated audience of 1,187,971 people in Denmark. 52.4% are female, 47.6% are male, average age 42.5. Top brand affinities: Føtex, Bilka, Skin, Kvickly, Dogs.
Top brand affinities include Føtex, Bilka, Skin, with strongest over-indexing on Føtex (1.5× the country average).
Demographically, the Tattoos audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Tattoos fan in Denmark is balanced, around 42.5 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Tattoos profile in Denmark.
52.4% are female, 47.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.5 |
| Estimated audience size | 1,187,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Tattoos audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin | Beauty & Wellness | 2.11× | ||
| 02 | Delivery (commerce) | Food & Beverages | 1.79× | ||
| 03 | Coupons | Shopping | 1.77× | ||
| 04 | Fragrances | Beauty & Wellness | 1.66× | ||
| 05 | Kvickly | Food & Beverages | 1.65× | ||
| 06 | Cats | Pets & Animals | 1.60× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.59× | ||
| 08 | Hair products | Beauty & Wellness | 1.58× | ||
| 09 | Discount stores | Shopping | 1.58× | ||
| 10 | Dogs | Pets & Animals | 1.53× | ||
| 11 | Dresses | Fashion & Accessoires | 1.53× | ||
| 12 | Toys | Games | 1.52× | ||
| 13 | Gift | Shopping | 1.52× | ||
| 14 | X | Internet & Social Media | 1.52× | ||
| 15 | Humour | Literature | 1.52× | ||
| 16 | Jazz music | Music & Radio | 1.52× | ||
| 17 | Bilka | Shopping | 1.51× | ||
| 18 | Desserts | Food & Beverages | 1.51× | ||
| 19 | Føtex | Shopping | 1.50× | ||
| 20 | Infant | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.16× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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