A data profile of the people who buy, follow and care about Cats in Denmark — modelled from more than twelve digital signal sources. Cats has an estimated audience of 1,453,426 people in Denmark.
Cats has an estimated audience of 1,453,426 people in Denmark. 62.3% are female, 37.7% are male, average age 47.4. Top brand affinities: Cats (musical), Roxette, Wicked (musical), Mamma Mia!, West End theatre.
Top brand affinities include Cats (musical), Roxette, Wicked (musical), with strongest over-indexing on Cats (musical) (80.15× the country average).
Demographically, the Cats audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Cats fan in Denmark is more female, around 47.4 years old, with strong Travelling tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in Denmark.
62.3% are female, 37.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 47.4 |
| Estimated audience size | 1,453,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Cats audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 80.15× | ||
| 02 | Roxette | Music & Radio | 55.46× | ||
| 03 | The Book of Mormon (musical) | Music & Radio | 54.16× | ||
| 04 | Beauty and the Beast (musical) | Music & Radio | 53.45× | ||
| 05 | Wicked (musical) | Music & Radio | 50.97× | ||
| 06 | Broadway (Manhattan) | Travel & Leisure | 41.56× | ||
| 07 | Andrew Lloyd Webber | Music & Radio | 39.73× | ||
| 08 | Kitty Cats | Movies & TV | 39.00× | ||
| 09 | Les Misérables (musical) | Music & Radio | 37.56× | ||
| 10 | Grease (musical) | Music & Radio | 36.91× | ||
| 11 | Mamma Mia! | Movies & TV | 31.71× | ||
| 12 | West End theatre | Movies & TV | 31.41× | ||
| 13 | Tony Award | Arts & Culture | 26.79× | ||
| 14 | Grease (film) | Movies & TV | 12.87× | ||
| 15 | Moulin Rouge | Arts & Culture | 12.40× | ||
| 16 | Broadway theatre | Travel & Leisure | 11.80× | ||
| 17 | Eurovision Song Contest | Music & Radio | 7.76× | ||
| 18 | Musical film | Movies & TV | 6.71× | ||
| 19 | Virus | Health | 5.71× | ||
| 20 | d.b.a. | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.18× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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