A data profile of the people who buy, follow and care about d.b.a. in Denmark — modelled from more than twelve digital signal sources. d.b.a. has an estimated audience of 4,425,000 people in Denmark.
d.b.a. has an estimated audience of 4,425,000 people in Denmark. 51.5% are female, 48.5% are male, average age 44.0. Top brand affinities: Concerts, Hairstyle, Ticketmaster, Roskilde Festival, Stockholm.
Top brand affinities include Concerts, Hairstyle, Ticketmaster, with strongest over-indexing on Concerts (2.6× the country average).
Demographically, the d.b.a. audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical d.b.a. fan in Denmark is balanced, around 44.0 years old, with strong Tradition tendencies and a notable affinity for Concerts.
The key figures that characterise the d.b.a. profile in Denmark.
51.5% are female, 48.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.0 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide d.b.a. audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 74.1% |
| United States | 9.3% |
| Japan | 2.1% |
The strongest cross-interests of the d.b.a. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosalia | Music & Radio | 2.62× | ||
| 02 | Bob Dylan | Music & Radio | 2.61× | ||
| 03 | Concerts | Music & Radio | 2.60× | ||
| 04 | Bad Bunny | Music & Radio | 2.31× | ||
| 05 | Led Zeppelin | Music & Radio | 2.29× | ||
| 06 | Ticketmaster | Travel & Leisure | 1.82× | ||
| 07 | Underground hip hop | Music & Radio | 1.76× | ||
| 08 | NBA playoffs | Sports | 1.70× | ||
| 09 | ABBA | Music & Radio | 1.67× | ||
| 10 | Bed and breakfast | Travel & Leisure | 1.66× | ||
| 11 | Roskilde Festival | Music & Radio | 1.64× | ||
| 12 | YouTube Music | Internet & Social Media | 1.63× | ||
| 13 | Backpack | Fashion & Accessoires | 1.60× | ||
| 14 | Iceland | Travel & Leisure | 1.59× | ||
| 15 | Facial | Beauty & Wellness | 1.57× | ||
| 16 | Whitney Houston | Music & Radio | 1.57× | ||
| 17 | Stockholm | Travel & Leisure | 1.55× | ||
| 18 | Christian Bale | Movies & TV | 1.54× | ||
| 19 | Love Actually | Movies & TV | 1.52× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.17× | |
| Community Orientation | OPEN | 1.15× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for d.b.a.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.