A data profile of the people who buy, follow and care about Stockholm in Denmark — modelled from more than twelve digital signal sources. Stockholm has an estimated audience of 679,548 people in Denmark.
Stockholm has an estimated audience of 679,548 people in Denmark. 54.8% are female, 45.2% are male, average age 43.9. Top brand affinities: PriceRunner, Elgiganten, d.b.a., Country, Tivoli.
Top brand affinities include PriceRunner, Elgiganten, d.b.a., with strongest over-indexing on PriceRunner (3.7× the country average).
Demographically, the Stockholm audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Stockholm fan in Denmark is balanced, around 43.9 years old, with strong Travelling tendencies and a notable affinity for PriceRunner.
The key figures that characterise the Stockholm profile in Denmark.
54.8% are female, 45.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.9 |
| Estimated audience size | 679,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Stockholm audience comes from Denmark.
| Country | Share |
|---|---|
| Sweden | 25.8% |
| United States | 7.7% |
| Germany | 6.3% |
The strongest cross-interests of the Stockholm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm University | Business & Career | 7.24× | ||
| 02 | PriceRunner | Shopping | 3.70× | ||
| 03 | Northern Europe | Politics & Society | 2.54× | ||
| 04 | Country | Travel & Leisure | 2.35× | ||
| 05 | Intersport | Shopping | 2.05× | ||
| 06 | Sweden | Travel & Leisure | 1.96× | ||
| 07 | Nordic countries | Travel & Leisure | 1.75× | ||
| 08 | New Year's Day | Home & Garden | 1.75× | ||
| 09 | Home Appliances | Home & Garden | 1.74× | ||
| 10 | Elgiganten | Shopping | 1.69× | ||
| 11 | Europe | Travel & Leisure | 1.64× | ||
| 12 | Concerts | Music & Radio | 1.56× | ||
| 13 | Fashion design | Business & Career | 1.56× | ||
| 14 | d.b.a. | Music & Radio | 1.55× | ||
| 15 | Tivoli | Music & Radio | 1.55× | ||
| 16 | ILVA | Home & Garden | 1.55× | ||
| 17 | Scandinavia | Travel & Leisure | 1.54× | ||
| 18 | Footwear | Fashion & Accessoires | 1.53× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Plastic | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.11× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Social Media Usage | JOY | 0.96× | |
| Patriotism | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Stockholm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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