A data profile of the people who buy, follow and care about New Year's Day in Denmark — modelled from more than twelve digital signal sources. New Year's Day has an estimated audience of 805,097 people in Denmark.
New Year's Day has an estimated audience of 805,097 people in Denmark. 61.5% are female, 38.5% are male, average age 44.2. Top brand affinities: Dinner, Elgiganten, JYSK, Germany, Pizza.
Top brand affinities include Dinner, Elgiganten, JYSK, with strongest over-indexing on Dinner (3.55× the country average).
Demographically, the New Year's Day audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Indulgence.
The typical New Year's Day fan in Denmark is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Dinner.
The key figures that characterise the New Year's Day profile in Denmark.
61.5% are female, 38.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.2 |
| Estimated audience size | 805,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide New Year's Day audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
The strongest cross-interests of the New Year's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Costner | Movies & TV | 4.42× | ||
| 02 | Kirsten Dunst | Movies & TV | 4.42× | ||
| 03 | Eddie Murphy | Movies & TV | 4.29× | ||
| 04 | Dinner | Food & Beverages | 3.55× | ||
| 05 | Buffet | Food & Beverages | 2.42× | ||
| 06 | Sushi | Food & Beverages | 2.41× | ||
| 07 | Flower bouquet | Home & Garden | 2.38× | ||
| 08 | Pizza | Food & Beverages | 2.34× | ||
| 09 | Auction | Shopping | 2.14× | ||
| 10 | Automatic transmission | Cars & Mobility | 2.07× | ||
| 11 | Facebook Messenger | Internet & Social Media | 1.99× | ||
| 12 | Zara | Shopping | 1.94× | ||
| 13 | JYSK | Home & Garden | 1.93× | ||
| 14 | Lunch | Food & Beverages | 1.91× | ||
| 15 | Porcelain | Home & Garden | 1.90× | ||
| 16 | Desserts | Food & Beverages | 1.75× | ||
| 17 | Stockholm | Travel & Leisure | 1.75× | ||
| 18 | Elgiganten | Shopping | 1.74× | ||
| 19 | Roskilde Festival | Music & Radio | 1.72× | ||
| 20 | Germany | Travel & Leisure | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Indulgence | JOY | 1.21× | |
| Family Orientation | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Tradition | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for New Year's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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