A data profile of the people who buy, follow and care about Lunch in Denmark — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 1,047,360 people in Denmark.
Lunch has an estimated audience of 1,047,360 people in Denmark. 64.0% are female, 36.0% are male, average age 45.4. Top brand affinities: McDonald's, Burger King, Breakfast, Cuisine, Dinner.
Top brand affinities include McDonald's, Burger King, Breakfast, with strongest over-indexing on McDonald's (1.58× the country average).
Demographically, the Lunch audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Lunch fan in Denmark is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for McDonald's.
The key figures that characterise the Lunch profile in Denmark.
64.0% are female, 36.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.4 |
| Estimated audience size | 1,047,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Lunch audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brunch | Food & Beverages | 2.54× | ||
| 02 | Breakfast | Food & Beverages | 2.49× | ||
| 03 | Diners | Food & Beverages | 2.38× | ||
| 04 | Seafood | Food & Beverages | 2.38× | ||
| 05 | Burger King | Food & Beverages | 2.21× | ||
| 06 | Snack food | Food & Beverages | 2.17× | ||
| 07 | Dinner | Food & Beverages | 2.15× | ||
| 08 | New Year's Day | Home & Garden | 1.91× | ||
| 09 | Italian cuisine | Food & Beverages | 1.90× | ||
| 10 | Cheese | Food & Beverages | 1.89× | ||
| 11 | Tea | Food & Beverages | 1.76× | ||
| 12 | Meat | Food & Beverages | 1.66× | ||
| 13 | Cuisine | Food & Beverages | 1.65× | ||
| 14 | Fruit | Food & Beverages | 1.62× | ||
| 15 | Gastronomy | Food & Beverages | 1.61× | ||
| 16 | Take-out | Food & Beverages | 1.61× | ||
| 17 | Distilled beverage | Food & Beverages | 1.60× | ||
| 18 | McDonald's | Food & Beverages | 1.58× | ||
| 19 | Eating | Food & Beverages | 1.54× | ||
| 20 | Cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.14× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Early Adopter Mentality | POWER | 1.21× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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