A data profile of the people who buy, follow and care about Burger King in Denmark — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 1,284,654 people in Denmark.
Burger King has an estimated audience of 1,284,654 people in Denmark. 52.5% are female, 47.5% are male, average age 38.0. Top brand affinities: McDonald's, Føtex, REMA 1000, Lidl, Starbucks.
Top brand affinities include McDonald's, Føtex, REMA 1000, with strongest over-indexing on McDonald's (2.64× the country average).
Demographically, the Burger King audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Burger King fan in Denmark is balanced, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for McDonald's.
The key figures that characterise the Burger King profile in Denmark.
52.5% are female, 47.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.0 |
| Estimated audience size | 1,284,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Burger King audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Idol | Movies & TV | 7.06× | ||
| 02 | The Economist | Business & Career | 5.83× | ||
| 03 | Greenpeace | Politics & Society | 5.17× | ||
| 04 | Starbucks | Food & Beverages | 4.98× | ||
| 05 | French fries | Food & Beverages | 3.11× | ||
| 06 | McDonald's | Food & Beverages | 2.64× | ||
| 07 | Hamburger | Food & Beverages | 2.62× | ||
| 08 | Hypermarket | Shopping | 1.89× | ||
| 09 | Barbecue | Food & Beverages | 1.83× | ||
| 10 | G.O | Technology & Electronics | 1.77× | ||
| 11 | Spar (retailer) | Shopping | 1.76× | ||
| 12 | 7-Eleven | Shopping | 1.75× | ||
| 13 | Soft drinks | Food & Beverages | 1.63× | ||
| 14 | Kvickly | Food & Beverages | 1.62× | ||
| 15 | Circle K | Shopping | 1.59× | ||
| 16 | Føtex | Shopping | 1.58× | ||
| 17 | REMA 1000 | Shopping | 1.58× | ||
| 18 | Salling (department store) | Shopping | 1.55× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | Fast food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.07× | |
| Convenience Orientation | PREMIUM | 1.03× | |
| Luxury Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.81× | |
| Social Media Usage | JOY | 1.00× | |
| Patriotism | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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