A data profile of the people who buy, follow and care about Lunch in Ireland — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 765,811 people in Ireland.
Lunch has an estimated audience of 765,811 people in Ireland. 68.3% are female, 31.7% are male, average age 42.5. Top brand affinities: NCT (band), Dinner, Seafood, Diners, KPop Demon Hunters.
Top brand affinities include NCT (band), Dinner, Seafood, with strongest over-indexing on NCT (band) (2.06× the country average).
Demographically, the Lunch audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, Travelling.
The typical Lunch fan in Ireland is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for NCT (band).
The key figures that characterise the Lunch profile in Ireland.
68.3% are female, 31.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 42.5 |
| Estimated audience size | 765,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Lunch audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NCT (band) | Music & Radio | 2.06× | ||
| 02 | Dinner | Food & Beverages | 2.00× | ||
| 03 | Seafood | Food & Beverages | 1.92× | ||
| 04 | Chocolate cake | Food & Beverages | 1.85× | ||
| 05 | Diners | Food & Beverages | 1.80× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.77× | ||
| 07 | Gourmet Foods | Food & Beverages | 1.75× | ||
| 08 | Birthday cake | Food & Beverages | 1.74× | ||
| 09 | Chicken (food) | Food & Beverages | 1.70× | ||
| 10 | Cheesecake | Food & Beverages | 1.70× | ||
| 11 | Doughnut | Food & Beverages | 1.69× | ||
| 12 | Birthday Gifts | Kids & Family | 1.65× | ||
| 13 | Online food ordering | Food & Beverages | 1.60× | ||
| 14 | Sandwich | Food & Beverages | 1.55× | ||
| 15 | Chocolate brownie | Food & Beverages | 1.54× | ||
| 16 | Handmade | Home & Garden | 1.53× | ||
| 17 | KPop Demon Hunters | Movies & TV | 1.52× | ||
| 18 | K-pop | Music & Radio | 1.52× | ||
| 19 | Cooking show | Food & Beverages | 1.51× | ||
| 20 | Reseller | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.00× | |
| Travelling | THRILL | 1.00× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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