A data profile of the people who buy, follow and care about Breakfast in Denmark — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 960,661 people in Denmark.
Breakfast has an estimated audience of 960,661 people in Denmark. 66.0% are female, 34.0% are male, average age 45.0. Top brand affinities: Føtex, Slope, Lunch, 7-Eleven, Kvickly.
Top brand affinities include Føtex, Slope, Lunch, with strongest over-indexing on Føtex (1.52× the country average).
Demographically, the Breakfast audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Breakfast fan in Denmark is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Føtex.
The key figures that characterise the Breakfast profile in Denmark.
66.0% are female, 34.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 45.0 |
| Estimated audience size | 960,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Breakfast audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed and breakfast | Travel & Leisure | 2.65× | ||
| 02 | 7-Eleven | Shopping | 2.13× | ||
| 03 | Lunch | Food & Beverages | 2.06× | ||
| 04 | Brunch | Food & Beverages | 2.00× | ||
| 05 | Chicken (food) | Food & Beverages | 1.98× | ||
| 06 | Butter | Food & Beverages | 1.80× | ||
| 07 | Sandwich | Food & Beverages | 1.76× | ||
| 08 | Dinner | Food & Beverages | 1.68× | ||
| 09 | Champagne | Food & Beverages | 1.65× | ||
| 10 | Sushi | Food & Beverages | 1.63× | ||
| 11 | Pastry | Food & Beverages | 1.59× | ||
| 12 | Bakery | Food & Beverages | 1.59× | ||
| 13 | Slope | Music & Radio | 1.54× | ||
| 14 | Cake | Food & Beverages | 1.54× | ||
| 15 | Candy | Food & Beverages | 1.54× | ||
| 16 | Delivery (commerce) | Food & Beverages | 1.53× | ||
| 17 | Føtex | Shopping | 1.52× | ||
| 18 | Kvickly | Food & Beverages | 1.52× | ||
| 19 | Cocktail | Food & Beverages | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.02× | |
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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