A data profile of the people who buy, follow and care about Slope in Denmark — modelled from more than twelve digital signal sources. Slope has an estimated audience of 2,047,773 people in Denmark.
Slope has an estimated audience of 2,047,773 people in Denmark. 60.7% are female, 39.3% are male, average age 44.3. Top brand affinities: Candy, Desserts, Confectionery, Pastry, Breakfast.
Top brand affinities include Candy, Desserts, Confectionery, with strongest over-indexing on Candy (3.1× the country average).
Demographically, the Slope audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Slope fan in Denmark is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Candy.
The key figures that characterise the Slope profile in Denmark.
60.7% are female, 39.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.3 |
| Estimated audience size | 2,047,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Slope audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 45.8% |
| Denmark | 10.2% |
| Canada | 7.0% |
The strongest cross-interests of the Slope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy | Food & Beverages | 3.10× | ||
| 02 | Doughnut | Food & Beverages | 2.61× | ||
| 03 | Confectionery | Food & Beverages | 2.41× | ||
| 04 | Cupcake | Food & Beverages | 2.19× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.08× | ||
| 06 | Ice cream | Food & Beverages | 1.92× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.83× | ||
| 08 | Pastry | Food & Beverages | 1.81× | ||
| 09 | Department store | Shopping | 1.75× | ||
| 10 | Brunch | Food & Beverages | 1.74× | ||
| 11 | Sephora | Shopping | 1.67× | ||
| 12 | Animal rights | Politics & Society | 1.65× | ||
| 13 | Local food | Food & Beverages | 1.64× | ||
| 14 | Interflora | Shopping | 1.63× | ||
| 15 | Desserts | Food & Beverages | 1.61× | ||
| 16 | Bakery | Food & Beverages | 1.60× | ||
| 17 | Sandwich | Food & Beverages | 1.57× | ||
| 18 | Uniqlo | Shopping | 1.55× | ||
| 19 | Breakfast | Food & Beverages | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Community Orientation | OPEN | 1.21× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Slope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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