A data profile of the people who buy, follow and care about Candy in Denmark — modelled from more than twelve digital signal sources. Candy has an estimated audience of 688,181 people in Denmark.
Candy has an estimated audience of 688,181 people in Denmark. 67.8% are female, 32.2% are male, average age 44.0. Top brand affinities: Slope, Føtex, Matas (drug store), Chocolate, Kvickly.
Top brand affinities include Slope, Føtex, Matas (drug store), with strongest over-indexing on Slope (3.1× the country average).
Demographically, the Candy audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Candy fan in Denmark is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Slope.
The key figures that characterise the Candy profile in Denmark.
67.8% are female, 32.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.0 |
| Estimated audience size | 688,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Candy audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slope | Music & Radio | 3.10× | ||
| 02 | Chocolate | Food & Beverages | 2.08× | ||
| 03 | Ice cream | Food & Beverages | 1.90× | ||
| 04 | Pastry | Food & Beverages | 1.89× | ||
| 05 | Bakery | Food & Beverages | 1.84× | ||
| 06 | Cake | Food & Beverages | 1.78× | ||
| 07 | Sugar | Food & Beverages | 1.76× | ||
| 08 | 7-Eleven | Shopping | 1.73× | ||
| 09 | Delivery (commerce) | Food & Beverages | 1.71× | ||
| 10 | Kvickly | Food & Beverages | 1.70× | ||
| 11 | Desserts | Food & Beverages | 1.69× | ||
| 12 | Føtex | Shopping | 1.67× | ||
| 13 | Matas (drug store) | Shopping | 1.65× | ||
| 14 | Baking | Food & Beverages | 1.65× | ||
| 15 | Cheese | Food & Beverages | 1.58× | ||
| 16 | Dinner | Food & Beverages | 1.57× | ||
| 17 | Gift | Shopping | 1.55× | ||
| 18 | Lunch | Food & Beverages | 1.55× | ||
| 19 | Breakfast | Food & Beverages | 1.52× | ||
| 20 | Oven | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.04× | |
| Social Media Usage | JOY | 0.91× | |
| Patriotism | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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