A data profile of the people who buy, follow and care about Baking in Denmark — modelled from more than twelve digital signal sources. Baking has an estimated audience of 814,516 people in Denmark.
Baking has an estimated audience of 814,516 people in Denmark. 66.4% are female, 33.6% are male, average age 46.7. Top brand affinities: Matas (drug store), Recipes, Kvickly, ALT for damerne, Organic food.
Top brand affinities include Matas (drug store), Recipes, Kvickly, with strongest over-indexing on Matas (drug store) (1.61× the country average).
Demographically, the Baking audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Baking fan in Denmark is more female, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Baking profile in Denmark.
66.4% are female, 33.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 46.7 |
| Estimated audience size | 814,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Baking audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ældre Sagen | Politics & Society | 2.01× | ||
| 02 | Zizzi | Food & Beverages | 1.95× | ||
| 03 | Ude og Hjemme | News | 1.85× | ||
| 04 | Pastry | Food & Beverages | 1.85× | ||
| 05 | Recipes | Food & Beverages | 1.80× | ||
| 06 | Potato | Food & Beverages | 1.73× | ||
| 07 | ALT for damerne | News | 1.70× | ||
| 08 | Georg Jensen | Home & Garden | 1.67× | ||
| 09 | Royal Copenhagen | Home & Garden | 1.66× | ||
| 10 | Symptom | Health | 1.65× | ||
| 11 | Cake | Food & Beverages | 1.64× | ||
| 12 | Matas (drug store) | Shopping | 1.61× | ||
| 13 | Knitting | Home & Garden | 1.61× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 15 | Søstrene Grene | Fashion & Accessoires | 1.59× | ||
| 16 | Yarn | Fashion & Accessoires | 1.55× | ||
| 17 | Spar (retailer) | Shopping | 1.55× | ||
| 18 | Bo Bedre | Home & Garden | 1.54× | ||
| 19 | Kvickly | Food & Beverages | 1.52× | ||
| 20 | Organic food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.64× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Urban Lifestyle | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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