A data profile of the people who buy, follow and care about Potato in Denmark — modelled from more than twelve digital signal sources. Potato has an estimated audience of 684,717 people in Denmark.
Potato has an estimated audience of 684,717 people in Denmark. 61.3% are female, 38.7% are male, average age 46.7. Top brand affinities: Biltema, Organic food, Barbecue, Grilling, Baking.
Top brand affinities include Biltema, Organic food, Barbecue, with strongest over-indexing on Biltema (1.52× the country average).
Demographically, the Potato audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Potato fan in Denmark is more female, around 46.7 years old, with strong Indulgence tendencies and a notable affinity for Biltema.
The key figures that characterise the Potato profile in Denmark.
61.3% are female, 38.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 46.7 |
| Estimated audience size | 684,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Potato audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.7% |
| Taiwan | 4.3% |
The strongest cross-interests of the Potato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doughnut | Food & Beverages | 2.91× | ||
| 02 | Bourbon whiskey | Food & Beverages | 2.91× | ||
| 03 | Cheesecake | Food & Beverages | 2.87× | ||
| 04 | Potato chip | Food & Beverages | 2.49× | ||
| 05 | Interflora | Shopping | 1.93× | ||
| 06 | Ice cream | Food & Beverages | 1.83× | ||
| 07 | Snack food | Food & Beverages | 1.81× | ||
| 08 | Acupuncture | Health | 1.78× | ||
| 09 | Grilling | Food & Beverages | 1.75× | ||
| 10 | Baking | Food & Beverages | 1.73× | ||
| 11 | Butcher | Food & Beverages | 1.72× | ||
| 12 | Organic food | Food & Beverages | 1.70× | ||
| 13 | Sausage | Food & Beverages | 1.68× | ||
| 14 | Barbecue | Food & Beverages | 1.64× | ||
| 15 | Mother's Day | Kids & Family | 1.61× | ||
| 16 | Sauna | Home & Garden | 1.60× | ||
| 17 | Microwave oven | Home & Garden | 1.60× | ||
| 18 | Gin | Food & Beverages | 1.55× | ||
| 19 | Bakery | Food & Beverages | 1.54× | ||
| 20 | Biltema | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Extroversion | THRILL | 1.31× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Design Affinity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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