A data profile of the people who buy, follow and care about Symptom in Denmark — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 744,190 people in Denmark.
Symptom has an estimated audience of 744,190 people in Denmark. 75.8% are female, 24.2% are male, average age 50.1. Top brand affinities: IKEA, Lidl, Medicine, Diabetes mellitus type 2 awareness, Cancer awareness.
Top brand affinities include IKEA, Lidl, Medicine, with strongest over-indexing on IKEA (1.62× the country average).
Demographically, the Symptom audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Symptom fan in Denmark is more female, around 50.1 years old, with strong Community Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Symptom profile in Denmark.
75.8% are female, 24.2% are male, average age 50.1.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 50.1 |
| Estimated audience size | 744,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 7% | |
| 30-39 | 12% | |
| 40-49 | 25% | |
| 50+ | 51% |
of the worldwide Symptom audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pfizer | Health | 6.85× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 5.87× | ||
| 03 | Acupuncture | Health | 3.53× | ||
| 04 | Cancer awareness | Health | 2.75× | ||
| 05 | Physical therapy | Business & Career | 2.47× | ||
| 06 | Massage | Health | 2.11× | ||
| 07 | Medicine | Business & Career | 2.09× | ||
| 08 | Health care | Business & Career | 2.01× | ||
| 09 | Novo Nordisk | Health | 1.95× | ||
| 10 | Organic food | Food & Beverages | 1.80× | ||
| 11 | Yoga | Sports | 1.75× | ||
| 12 | Energy | Home & Garden | 1.73× | ||
| 13 | Discount stores | Shopping | 1.73× | ||
| 14 | IKEA | Home & Garden | 1.62× | ||
| 15 | Lidl | Shopping | 1.60× | ||
| 16 | Meditation | Health | 1.60× | ||
| 17 | Shopping malls | Shopping | 1.59× | ||
| 18 | Supermarket | Shopping | 1.52× | ||
| 19 | Podcast | Music & Radio | 1.51× | ||
| 20 | Fragrances | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Mindfulness | BALANCE | 1.46× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.92× | |
| Design Affinity | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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