A data profile of the people who buy, follow and care about Massage in Denmark — modelled from more than twelve digital signal sources. Massage has an estimated audience of 896,058 people in Denmark.
Massage has an estimated audience of 896,058 people in Denmark. 66.2% are female, 33.8% are male, average age 46.3. Top brand affinities: Matas (drug store), Quality of life, Therapy, Acupuncture, Kvickly.
Top brand affinities include Matas (drug store), Quality of life, Therapy, with strongest over-indexing on Matas (drug store) (1.66× the country average).
Demographically, the Massage audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Massage fan in Denmark is more female, around 46.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Massage profile in Denmark.
66.2% are female, 33.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 46.3 |
| Estimated audience size | 896,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Massage audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acupuncture | Health | 3.48× | ||
| 02 | Knee | Health | 2.87× | ||
| 03 | Joint | Health | 2.69× | ||
| 04 | Physical therapy | Business & Career | 2.20× | ||
| 05 | Symptom | Health | 2.11× | ||
| 06 | Ældre Sagen | Politics & Society | 2.03× | ||
| 07 | Stress (biology) | Health | 2.00× | ||
| 08 | Ude og Hjemme | News | 1.96× | ||
| 09 | Patient | Health | 1.87× | ||
| 10 | Skin care | Beauty & Wellness | 1.79× | ||
| 11 | ALT for damerne | News | 1.72× | ||
| 12 | Self-esteem | Health | 1.70× | ||
| 13 | Therapy | Health | 1.69× | ||
| 14 | Matas (drug store) | Shopping | 1.66× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 16 | Quality of life | Health | 1.62× | ||
| 17 | E-box | Health | 1.61× | ||
| 18 | Spar (retailer) | Shopping | 1.59× | ||
| 19 | Kvickly | Food & Beverages | 1.53× | ||
| 20 | Bed | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| Luxury Orientation | PREMIUM | 1.54× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Social Media Usage | JOY | 0.65× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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