A data profile of the people who buy, follow and care about Massage in Austria — modelled from more than twelve digital signal sources. Massage has an estimated audience of 994,071 people in Austria.
The average Massage fan in Austria is 42.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Sauna, Hot tub, Shop Apotheke, with strongest over-indexing on Sauna (2.2× the country average).
Demographically, the Massage audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Massage fan in Austria is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Sauna.
The key figures that characterise the Massage profile in Austria.
62.4% are female, 37.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.4 |
| Estimated audience size | 994,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide Massage audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
Where the Massage audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.58× | |
| 02 | Salzburg | ~90K | 1.30× | |
| 03 | Tyrol | ~70K | 1.08× | |
| 04 | Vorarlberg | ~40K | 1.03× | |
| 05 | Upper Austria | ~100K | 1.00× | |
| 06 | Lower Austria | ~100K | 0.96× | |
| 07 | Burgenland | ~20K | 0.83× | |
| 08 | Styria | ~80K | 0.63× | |
| 09 | Carinthia (state) | ~30K | 0.63× |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-healing | Health | 3.59× | ||
| 02 | Hot tub | Home & Garden | 2.98× | ||
| 03 | Jacuzzi | Home & Garden | 2.85× | ||
| 04 | Life extension | Health | 2.50× | ||
| 05 | Sauna | Home & Garden | 2.20× | ||
| 06 | Thermomix | Home & Garden | 2.19× | ||
| 07 | Self-confidence | Health | 2.19× | ||
| 08 | Bonprix | Shopping | 2.16× | ||
| 09 | JYSK | Home & Garden | 1.92× | ||
| 10 | C&A | Shopping | 1.83× | ||
| 11 | Stress (biology) | Health | 1.77× | ||
| 12 | Therapy | Health | 1.70× | ||
| 13 | Bed | Home & Garden | 1.67× | ||
| 14 | Refrigerator | Home & Garden | 1.66× | ||
| 15 | Shop Apotheke | Shopping | 1.65× | ||
| 16 | Storm of Love | Movies & TV | 1.64× | ||
| 17 | Bathroom | Home & Garden | 1.61× | ||
| 18 | Wellness (alternative medicine) | Health | 1.60× | ||
| 19 | Resort | Travel & Leisure | 1.54× | ||
| 20 | Deichmann | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Luxury Orientation | PREMIUM | 1.46× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Design Affinity | PREMIUM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.58× |
Massage has an estimated audience of 994,071 people in Austria, concentrated in Vienna and Lower Austria.
62.4% of Massage fans are female, 37.6% are male, with an average age of 42.4 years.
Massage fans show strongest brand affinity for Sauna (2.2×), Hot tub (2.98×), and Shop Apotheke (1.65×) over the country average.
Massage fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Massage itself, the audience over-indexes on Hot tub (2.98×), Shop Apotheke (1.65×), Resort (1.54×), and C&A (1.83×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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