A data profile of the people who buy, follow and care about Wellness (alternative medicine) in Austria — modelled from more than twelve digital signal sources. Wellness (alternative medicine) has an estimated audience of 1,440,276 people in Austria.
The average Wellness (alternative medicine) fan in Austria is 40.7 years old, more female, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Tyrol.
Top brand affinities include Billa (supermarket), Obi (store), Sauna, with strongest over-indexing on Billa (supermarket) (1.6× the country average).
Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Wellness (alternative medicine) fan in Austria is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Wellness (alternative medicine) profile in Austria.
61.9% are female, 38.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.7 |
| Estimated audience size | 1,440,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Wellness (alternative medicine) audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 16.6% |
| Germany | 8.3% |
Where the Wellness (alternative medicine) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~200K | 1.57× | |
| 02 | Salzburg | ~100K | 1.48× | |
| 03 | Vorarlberg | ~70K | 1.34× | |
| 04 | Upper Austria | ~200K | 1.10× | |
| 05 | Carinthia (state) | ~80K | 1.01× | |
| 06 | Burgenland | ~30K | 0.70× | |
| 07 | Lower Austria | ~100K | 0.65× | |
| 08 | Styria | ~100K | 0.65× | |
| 09 | Vienna | ~200K | 0.59× |
The strongest cross-interests of the Wellness (alternative medicine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 4.41× | ||
| 02 | Suzuki Jimny | Cars & Mobility | 4.41× | ||
| 03 | DuckDuckGo | Internet & Social Media | 3.47× | ||
| 04 | Novo Nordisk | Health | 2.63× | ||
| 05 | REWE | Shopping | 2.11× | ||
| 06 | Sauna | Home & Garden | 2.02× | ||
| 07 | Alternative medicine | Business & Career | 1.75× | ||
| 08 | TUI | Travel & Leisure | 1.71× | ||
| 09 | MSN | News | 1.70× | ||
| 10 | Let's Dance (German TV series) | Movies & TV | 1.68× | ||
| 11 | Newsletter | Technology & Electronics | 1.65× | ||
| 12 | Garden centre | Home & Garden | 1.65× | ||
| 13 | First class travel | Travel & Leisure | 1.61× | ||
| 14 | Billa (supermarket) | Shopping | 1.60× | ||
| 15 | Massage | Health | 1.60× | ||
| 16 | Thermomix | Home & Garden | 1.60× | ||
| 17 | Tchibo | Shopping | 1.58× | ||
| 18 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.58× | ||
| 19 | Stress (biology) | Health | 1.57× | ||
| 20 | Obi (store) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Urban Lifestyle | OPEN | 0.97× | |
| Pet Ownership | JOY | 0.99× |
Wellness (alternative medicine) has an estimated audience of 1,440,276 people in Austria, concentrated in Upper Austria and Vienna.
61.9% of Wellness (alternative medicine) fans are female, 38.1% are male, with an average age of 40.7 years.
Wellness (alternative medicine) fans show strongest brand affinity for Billa (supermarket) (1.6×), Obi (store) (1.52×), and Sauna (2.02×) over the country average.
Wellness (alternative medicine) fans in Austria are most concentrated in Upper Austria (reach ~200K), Vienna (reach ~200K), and Tyrol (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wellness (alternative medicine) itself, the audience over-indexes on Obi (store) (1.52×), Sauna (2.02×), Dailymotion (4.41×), and Stress (biology) (1.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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