A data profile of the people who buy, follow and care about Wellness (alternative medicine) in United Kingdom — modelled from more than twelve digital signal sources. Wellness (alternative medicine) has an estimated audience of 3,628,935 people in United Kingdom.
The average Wellness (alternative medicine) fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Alan Carr, David Walliams, Bank holiday, with strongest over-indexing on Alan Carr (10.99× the country average).
Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wellness (alternative medicine) fan in United Kingdom is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Alan Carr.
The key figures that characterise the Wellness (alternative medicine) profile in United Kingdom.
73.4% are female, 26.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 42.3 |
| Estimated audience size | 3,628,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Wellness (alternative medicine) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 16.6% |
| Germany | 8.3% |
Where the Wellness (alternative medicine) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.25× | |
| 02 | Yorkshire and the Humber | ~400K | 1.22× | |
| 03 | East of England | ~400K | 1.16× | |
| 04 | Scotland | ~400K | 1.16× | |
| 05 | South East | ~500K | 1.11× | |
| 06 | Wales | ~200K | 1.08× | |
| 07 | Northern Ireland | ~100K | 0.98× | |
| 08 | North East | ~100K | 0.97× | |
| 09 | East Midlands | ~200K | 0.91× | |
| 10 | South West | ~300K | 0.89× | |
| 11 | England | ~2.5M | 0.76× | |
| 12 | North West | ~300K | 0.67× |
The strongest cross-interests of the Wellness (alternative medicine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Walliams | Movies & TV | 11.69× | ||
| 02 | Scotland national rugby union team | Sports | 11.69× | ||
| 03 | Trello | Internet & Social Media | 11.69× | ||
| 04 | Wales national rugby union team | Sports | 11.69× | ||
| 05 | Wales national football team | Sports | 11.69× | ||
| 06 | Rugby Football League | Sports | 11.69× | ||
| 07 | World Book Day | Literature | 11.69× | ||
| 08 | Alan Carr | Movies & TV | 10.99× | ||
| 09 | Brit Awards | Music & Radio | 9.31× | ||
| 10 | Bank holiday | Politics & Society | 8.55× | ||
| 11 | Legoland Windsor Resort | Travel & Leisure | 6.50× | ||
| 12 | Reading and Leeds Festivals | Music & Radio | 5.37× | ||
| 13 | Zoom! | Business & Career | 4.65× | ||
| 14 | New Year's Eve | Home & Garden | 3.76× | ||
| 15 | Alternative medicine | Business & Career | 3.64× | ||
| 16 | Philanthropy | Arts & Culture | 2.36× | ||
| 17 | Nonprofit organization | Politics & Society | 2.31× | ||
| 18 | Local food | Food & Beverages | 2.18× | ||
| 19 | Etsy | Fashion & Accessoires | 2.17× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.05× | |
| Sustainability | BALANCE | 1.44× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
Wellness (alternative medicine) has an estimated audience of 3,628,935 people in United Kingdom, concentrated in England and South East.
73.4% of Wellness (alternative medicine) fans are female, 26.6% are male, with an average age of 42.3 years.
Wellness (alternative medicine) fans show strongest brand affinity for Alan Carr (10.99×), David Walliams (11.69×), and Bank holiday (8.55×) over the country average.
Wellness (alternative medicine) fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wellness (alternative medicine) itself, the audience over-indexes on David Walliams (11.69×), Bank holiday (8.55×), Scotland national rugby union team (11.69×), and Trello (11.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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