Rascasse Audience Intelligence

Wellness (alternative medicine) Audience in United States

A data profile of the people who buy, follow and care about Wellness (alternative medicine) in United States — modelled from more than twelve digital signal sources. Wellness (alternative medicine) has an estimated audience of 22,511,572 people in United States.

#968among Topic in United States#53in Health

The average Wellness (alternative medicine) fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include Paleolithic diet, Do it yourself (DIY), Quality of life, with strongest over-indexing on Paleolithic diet (4× the country average).

Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wellness (alternative medicine) fan in United States is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Paleolithic diet.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wellness (alternative medicine) profile in United States.

Audience size
22.5M
in United States
Gender
68.9%♀
31.1% male
Age
41.4
average years
Country rank
#1416
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wellness (alternative medicine) fans

68.9% are female, 31.1% are male, average age 41.4.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Wellness (alternative medicine) audience in United States
MetricValue
Female68.9%
Male31.1%
Average age41.4
Estimated audience size22,511,572
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Wellness (alternative medicine) audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4925%
50+24%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Wellness (alternative medicine) audience comes from United States.

Worldwide audience distribution share by country for Wellness (alternative medicine)
CountryShare
United States22.0%
Italy16.6%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wellness (alternative medicine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wellness (alternative medicine) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2M3.60×
02North Dakota~80K1.69×
03New York~1.5M1.23×
04California~3M1.21×
05Washington, District of Columbia~80K1.18×
06Florida~2M1.17×
07Arizona~500K1.14×
08Oregon~300K1.10×
09Texas~2M1.07×
10Kansas~200K1.05×
11Maryland~400K1.04×
12Idaho~100K1.04×
13Utah~200K1.02×
14South Dakota~50K1.02×
15Wisconsin~300K1.01×
16Illinois~800K1.00×
17New Jersey~600K0.98×
18Washington~400K0.98×
19Colorado~300K0.97×
20New Mexico~100K0.97×
21Montana~60K0.97×
22Nevada~200K0.96×
23Vermont~40K0.96×
24Hawaii~90K0.95×
25Georgia~700K0.94×
26Rhode Island~70K0.94×
27Minnesota~300K0.93×
28Connecticut~200K0.93×
29Alaska~40K0.93×
30Massachusetts~400K0.91×
31Maine~70K0.91×
32Ohio~600K0.90×
33North Carolina~600K0.90×
34New Hampshire~80K0.90×
35South Carolina~300K0.89×
36Arkansas~200K0.89×
37Tennessee~400K0.88×
38Louisiana~300K0.88×
39Nebraska~100K0.88×
40Indiana~400K0.87×
41Kentucky~200K0.86×
42Iowa~200K0.86×
43Mississippi~200K0.86×
44Alabama~300K0.85×
45Delaware~50K0.82×
46Michigan~500K0.81×
47Oklahoma~200K0.81×
48Pennsylvania~600K0.80×
49Missouri~300K0.80×
50West Virginia~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Wellness (alternative medicine), United States
0.77×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wellness (alternative medicine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wellness (alternative medicine) audience
#·InterestCategoryAffinity×
01MagnesiumHealth4.61×
02Adriana LimaFashion & Accessoires4.20×
03Paleolithic dietHealth4.00×
04High-intensity interval trainingSports3.04×
05CholesterolFood & Beverages2.96×
06Human gastrointestinal tractHealth2.84×
07KetoneHealth2.54×
08MindfulnessHealth2.45×
09Alternative medicineBusiness & Career2.39×
10InnovationBusiness & Career2.14×
11Real propertyHome & Garden2.08×
12Stress (biology)Health1.98×
13GeneticsKids & Family1.81×
14BreakfastFood & Beverages1.64×
15Quality of lifeHealth1.60×
16BeachesTravel & Leisure1.57×
17Skin careBeauty & Wellness1.57×
18MeditationHealth1.54×
19Trader Joe'sShopping1.52×
20Do it yourself (DIY)Home & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wellness (alternative medicine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wellness (alternative medicine) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.08×
SustainabilityBALANCE1.45×
TravellingTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wellness (alternative medicine) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Convenience OrientationPREMIUM0.94×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wellness (alternative medicine) have in United States?

Wellness (alternative medicine) has an estimated audience of 22,511,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wellness (alternative medicine) fans?

68.9% of Wellness (alternative medicine) fans are female, 31.1% are male, with an average age of 41.4 years.

03

Which brands do Wellness (alternative medicine) fans like most?

Wellness (alternative medicine) fans show strongest brand affinity for Paleolithic diet (4×), Do it yourself (DIY) (1.51×), and Quality of life (1.6×) over the country average.

04

Where do Wellness (alternative medicine) fans live in United States?

Wellness (alternative medicine) fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Virginia (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Wellness (alternative medicine) fans also like?

Beyond Wellness (alternative medicine) itself, the audience over-indexes on Do it yourself (DIY) (1.51×), Quality of life (1.6×), Alternative medicine (2.39×), and Ketone (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wellness (alternative medicine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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