Wellness (alternative medicine) Audience in United States

Wellness (alternative medicine) has an estimated audience of 22,511,572 people in United States. 68.9% are female, 31.1% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, MSN.

The average Wellness (alternative medicine) fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.87× the country average). Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Wellness (alternative medicine) fans

Demographic split for Wellness (alternative medicine) audience in United States
MetricValue
Female68.9%
Male31.1%
Average age41.4
Estimated audience size22,511,572

Audience persona

The typical Wellness (alternative medicine) fan in United States is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Wellness (alternative medicine) in United States
RegionReachAffinity
California3,371,0571.36×
Texas2,282,5201.18×
Florida1,949,3761.28×
New York1,830,9921.46×
Illinois845,5581.13×
Virginia683,7561.25×
Georgia681,8590.98×
New Jersey638,2061.11×
Pennsylvania627,1350.83×
North Carolina618,3450.91×
Ohio598,6340.86×
Arizona543,9441.18×
Michigan519,9010.88×
Washington517,5651.15×
Massachusetts439,2220.99×
Tennessee412,4620.91×
Maryland387,5961×
Wisconsin374,7341.11×
Colorado366,5631.03×
Indiana327,2970.8×
South Carolina320,6690.95×
Missouri305,8230.84×
Oregon300,1191.16×
Minnesota295,5460.92×
Alabama255,9810.81×
Louisiana253,7780.87×
Kentucky232,8040.82×
Utah223,5081.11×
Connecticut217,6860.96×
Oklahoma212,8550.85×
Nevada207,8140.95×
Kansas167,1330.94×
Arkansas165,7270.89×
Iowa158,3140.85×
Mississippi147,5830.8×
New Mexico116,1851.03×
Idaho113,2531×
Washington, District of Columbia94,1241.39×
Nebraska93,7610.83×
Hawaii92,9350.96×
North Dakota86,3971.87×
Maine79,6130.99×
New Hampshire77,5280.87×
West Virginia73,1830.7×
Rhode Island70,7030.99×
Montana63,3141.01×
South Dakota52,1351×
Delaware47,2730.76×
Vermont37,4450.95×
Alaska31,7000.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wellness (alternative medicine) audience
BrandAffinityCategory
Google Maps4.87×Internet & Social Media
Capital One4.87×Business & Career
Indeed.com4.87×Business & Career
CarGurus4.87×Cars & Mobility
MSN3.31×News
Beetlejuice4.03×Movies & TV
Google News4.87×News
Enterprise Rent-A-Car4.87×Cars & Mobility
Diane Keaton4.87×Movies & TV
AccuWeather4.87×Home & Garden
Diabetes mellitus awareness4.87×Health
Singer-songwriter2.87×Music & Radio
Aaron Rodgers4.48×Sports
Circle K4.87×Shopping
DeviantArt4.87×Internet & Social Media
Bruce Willis4.87×Movies & TV
Apple Store4.87×Shopping
Khan Academy4.87×Business & Career
Twin Peaks4.87×Movies & TV
Do it yourself (DIY)1.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wellness (alternative medicine) audience
TraitClusterScore
MindfulnessBALANCE2
SustainabilityBALANCE1.54
Healthy LifestyleBALANCE1.52
Design AffinityPREMIUM1.43
Luxury OrientationPREMIUM1.42
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Wellness (alternative medicine)
CountryShare
United States22.0%
Italy16.6%
Germany8.3%

See Wellness (alternative medicine) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Wellness (alternative medicine) have in United States?

Wellness (alternative medicine) has an estimated audience of 22,511,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Wellness (alternative medicine) fans?

68.9% of Wellness (alternative medicine) fans are female, 31.1% are male, with an average age of 41.4 years.

Which brands do Wellness (alternative medicine) fans like most?

Wellness (alternative medicine) fans show strongest brand affinity for Google Maps (4.87×), Capital One (4.87×), and Indeed.com (4.87×) over the country average.

Where do Wellness (alternative medicine) fans live in United States?

Wellness (alternative medicine) fans in United States are most concentrated in California (reach 3,371,057), Texas (reach 2,282,520), and Florida (reach 1,949,376). These three regions account for the largest share of the active audience.

What other brands do Wellness (alternative medicine) fans also like?

Beyond Wellness (alternative medicine) itself, the audience over-indexes on Capital One (4.87×), Indeed.com (4.87×), CarGurus (4.87×), and MSN (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.