A data profile of the people who buy, follow and care about Massage in Italy — modelled from more than twelve digital signal sources. Massage has an estimated audience of 4,783,795 people in Italy.
The average Massage fan in Italy is 42.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Message in a Bottle (film), Day spa, Consequence (rapper), with strongest over-indexing on Message in a Bottle (film) (1.71× the country average).
Demographically, the Massage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Massage fan in Italy is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Massage profile in Italy.
62.5% are female, 37.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.7 |
| Estimated audience size | 4,783,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Massage audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
Where the Massage audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.55× | |
| 02 | Lazio | ~1M | 1.65× | |
| 03 | Tuscany | ~500K | 1.65× | |
| 04 | Veneto | ~600K | 1.47× | |
| 05 | Lombardy | ~1M | 1.44× | |
| 06 | Liguria | ~200K | 1.36× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.33× | |
| 08 | Aosta Valley | ~10K | 1.15× | |
| 09 | Sicilia | ~400K | 0.97× | |
| 10 | Sardinia | ~100K | 0.93× | |
| 11 | Emilia-Romagna | ~400K | 0.90× | |
| 12 | Piedmont | ~300K | 0.81× | |
| 13 | Campania | ~400K | 0.72× | |
| 14 | Abruzzo | ~70K | 0.69× | |
| 15 | Molise | ~20K | 0.68× | |
| 16 | Puglia | ~200K | 0.60× | |
| 17 | Basilicata | ~20K | 0.55× | |
| 18 | Umbria | ~40K | 0.53× | |
| 19 | Marche | ~60K | 0.51× | |
| 20 | Calabria | ~60K | 0.44× |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Relaxation technique | Health | 3.29× | ||
| 02 | Manual therapy | Health | 3.15× | ||
| 03 | Day spa | Beauty & Wellness | 3.07× | ||
| 04 | Hair removal | Beauty & Wellness | 2.14× | ||
| 05 | Consequence (rapper) | Music & Radio | 1.96× | ||
| 06 | Clinic | Health | 1.91× | ||
| 07 | Therapy | Health | 1.90× | ||
| 08 | Bedroom | Home & Garden | 1.78× | ||
| 09 | Mattress | Home & Garden | 1.78× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 1.71× | ||
| 11 | Blouse | Fashion & Accessoires | 1.66× | ||
| 12 | Stress (biology) | Health | 1.65× | ||
| 13 | Wellness (alternative medicine) | Health | 1.63× | ||
| 14 | Skin care | Beauty & Wellness | 1.61× | ||
| 15 | Natural product | Food & Beverages | 1.58× | ||
| 16 | 3BMeteo | News | 1.54× | ||
| 17 | Bed | Home & Garden | 1.53× | ||
| 18 | Resort | Travel & Leisure | 1.52× | ||
| 19 | Sal da Vinci | Movies & TV | 1.52× | ||
| 20 | Comfort | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.15× | |
| Mindfulness | BALANCE | 1.12× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.80× |
Massage has an estimated audience of 4,783,795 people in Italy, concentrated in Lombardy and Lazio.
62.5% of Massage fans are female, 37.5% are male, with an average age of 42.7 years.
Massage fans show strongest brand affinity for Message in a Bottle (film) (1.71×), Day spa (3.07×), and Consequence (rapper) (1.96×) over the country average.
Massage fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~1M), and Veneto (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Massage itself, the audience over-indexes on Day spa (3.07×), Consequence (rapper) (1.96×), Wellness (alternative medicine) (1.63×), and Therapy (1.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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